Monday, May 27, 2013

Your Customers Will Like This! Social Media Marketing For Your Business

By Robert Strong


In the world of trending topics and friend requests, social media has become king. Social media incorporates the aspects of creation and sharing, as people can easily make their own content and share it with friends and followers. If you would like to use social media as an avenue for marketing, then read the following article.

To make a social media based giveaway more interesting, come up with prizes that people can't buy on their own. Create a unique t-shirt, or offer tickets to a sold out event. When you're the only means people have of obtaining something, they'll be sure to enter your contest and encourage their friends to do so as well.

Link your social media blog to email. In some circles, this may be considered old hat, but there is still plenty of market to be tapped via email. You can simply add a 'subscribe via email' link to your page that will allow fans to get on your mailing list.

Learn to utilize YouTube. You can post videos related to your business on this site. This allows you to create a greater personalization with your customers as they hear your voice and see your face. If you have a Twitter account, you can send links to your new content, increasing your YouTube traffic.

Use social media marketing to direct people to your website. Social media is limited compared to what a website can offer. For instance, you cannot directly sell a product from your page on social media, but you can from a website. Doing this can lead to a direct sale by using social media marketing.

If social media marketing is new to you, here is a tip to help you understand it better. Think of the social media sites as places in which you can create a picture and a voice for your business. Your posts represent the viewpoint of your company. Consider social media as the way to communicate who you are, what your product is and what value your product has for potential customers.

Whenever you're having a sale or a special promotion, you should use social media to promote it. You can post on Facebook, Twitter, a blog, and whatever other social networking sites you use and get your sale viewed by hundreds, if not thousands of people. It's a quick and free way to get people to know about your promotions.

To make sure your social media page appeals to your target audience, research books, magazines, and other things you believe they'd enjoy. Try to match the tone of the content you see in your research, and incorporate popular phrases. Doing this will help your target market to trust you and will make them interested in what you have to say.

Have a reveal tab on your Facebook page: only your friends or followers will be able to see it. Encourage people to 'like' your page so they can have access to this unique content. What other network marketing secrets and ideas do you think that there are? You could for instance reveal a unique coupon code to the Facebook users who have 'liked' your page.

The headline above your prepared media should immediately grab the reader's attention and give them a reason to stay. A proper "reader callout" is a core puzzle piece, and if done incorrectly can cost your company customers and profits. Find a way that touches each reader individually, while also not becoming so complex that it causes them to lose interest in the media.

Use the Facebook poll feature. This tool allows you to create a poll with as many different answers as you want for your friends to complete. This could be a great opportunity to get some feedback on your products and encourage your friends to interact with you and with each other.

Do not neglect LinkedIn. LinkedIn is less popular than Facebook or Twitter, but you can find extremely influential users on this site. There are a great number of different lead generation software that you can tap into, and use every single day. Add a LinkedIn 'share' button on your articles, and chances are that someone who shares your content on LinkedIn will cause dozens of people to share it on other websites.

This article has shown you a lot of ways that you can start to move your business forward using social media marketing. Social media is the newest way that people are staying connected with one another. Businesses are quickly jumping on board too. You need to be one of those businesses.




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