Friday, May 31, 2013

By Billy Maso


Sometimes, business doesn't come as easily as we think it will. Many people are surprised when their online waterpipe store comes out of the gates struggling, and they don't know what to do. You might think hiring a consultant is a good idea, but that's a needless expense when we've put together a guide filled with expert ideas on how to make your digital store thrive.

It's natural that people look to others for suggestions, and testimonials given by satisfied customers, serve the purpose of advertisement for your services and hookah. It makes the difference in the minds of undecided customers. It's always better to seek the permission before putting on any testimonials in your site.

Redesign your website and you can expect that your sales online will double in size. Update photos, and resolution. Keep your descriptions clear and create elements of appeal for your clients. This will ease them in navigating your website, even with mobile devices.

Use high quality images of a hookah product and be sure to include more than just one hookah product image. While for some waterpipe one image may be enough to get the point across, more often than not, in order for a customer to truly see a hookah product, they need multiple pictures from various angles.

Links are extremely important, as they are the way that your customers will get around your site and get to the sales process. Broken links must be tracked down and fixed or removed to ensure that your customers can reach the pages that they want. Link swapping will also increase your traffic.

Ebooks are quite popular among customers of demographics. You should stay up to date and try selling them online through your store. Include pictures and provide detailed descriptions and don't forget to give reviews from readers. To attract customers provide a discount on ebooks.

You should seek to minimize the number of clicks between your landing page and checkout completion. A shorter process is more likely to be completed, and provides an easier experience for customers. Do not force users to have an account in order to make purchases, and avoid asking for any unnecessary information as a part of the checkout process.

Communicate with your customers on a regular basis. Make sure you have a live chat option for customers on your website. If you are unable to pay for a service that allows this then it is imperative that you respond promptly to all customer questions and concerns.

When ideating your advertising concept, ensure that it refers to your target audience. When your audience is younger market, it is advised to use simple and trendy language, do not explain complicated technology whatsoever. Nevertheless, you may need to make the technical aspects understandable to the older crowd.




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