Thursday, April 18, 2013

Does Email Marketing Work In 2013?

By Joseph Stan


Since the year 2000 many internet marketers said that the money is in the list, email marketing still rules and is still one of the top ways to build long term income by leveraging the power of email lists. In this article my goal is to give you a few pointers to help you achieve a higher level of success with your marketing efforts. One quick tip that most companies don't do is using email templates, when people see your own professional logo and design they are less likely to delete your emails and so giving you a higher open rate.

The worst mistake email marketing newbies do is thinking you can generate results fast by buying an email lists. The reality is that most people don't realize that these lists are being resold all over the internet. Don't waste your money with untargeted prospects, instead focus on building your own list of email contacts that will most likely have better results than trying to buy a list from someone else.

When it comes to actually writing a promotional email is important that your subject lines are short and to the point. Don't try to create misleading subject lines because you might get better open rates but your click-through rate which is the percentage of people clicking on a link inside your email is going to be awful.

One of the things that can really destroy your reputation online is trying to add people to your list who didn't ask to be added. Never add anyone without their permission, which is why using capture pages is a good idea so your visitors can decide whether or not they want to give you their personal email.

These tips you read can help your messages go from junk to excellent; however, nothing will happen if you don't apply them. Use them with any of your current projects, or apply them when you are drafting a new marketing campaign; you will soon achieve the success you have been wanting.




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