Friday, October 21, 2011

Friday's 5 - Marketing Shorts and Sweets

Hair washing robots? That's right! Let the craziness that is Friday's 5 short and sweet bits of marketing inspiration begin.


[ READ ] 4 Ways to Improve Facebook Marketing and Engagement
When it comes to Facebook, it's hard to beat the advice of Amy Porterfield, co-author of Facebook Marketing All-in-One for Dummies. Here are some of her best-and-easy tips for improving marketing and engagement on Facebook (networksolutions.com)

Like Freebies? Download a PDF or JPG of this graphic on an 8.5 x 11 sign to display in your business, in windows, or elsewhere in your place of business in order to get customers to "like" your Facebook page. Since I thought you might appreciate a smaller version, there is also a PDF and a JPG of the same graphic 4-up on an 8.5 x 11 page which can be used for station talkers, bag stuffers or even postcards. <Get that or more freebies here.>



[ READ ] 6 Misleading Assumptions You Make About Quiet People
People have a lot of funny ideas about quiet people, the worst one being that all quiet people are alike. Even quiet people themselves are guilty of assigning their own traits to all other quiet people in the world. Here's a few of those assumptions. (cracked.com)



[ READ ] 7 Ways to Turn Your LinkedIn Profile Into a Workhorse
LinkedIn means business; it says everything about you professionally. And since it tends to rank well on Google for your name, people will read your LinkedIn profile when they want to do research on you, your product, service, or company. Here are 7 ways to enhance the copy on your profile to ensure that you get everything you want from LinkedIn. (copyblogger.com)


[ READ ] An Educational Angle Can Get You Into Schools
In my books, I write about how to build business in niche markets, like the education market. Teachers wield influence with co-workers and parents and most are connected with thousands of people in their communities. Since you are already (hopefully) using educational information to enhance your own blog and social media posts; now, that same type of information might get you into the halls of local schools so that you can create brand awareness among some of the most influential people in your community: educators.  (philly.com)


[ READ ] The Top 16 Gorgeous Celebrity Redheads
For whatever reason, women seem to want to warm up their haircolor in the fall. Dailymakeover.com shows you the top 16 celebrity redheads; use these images to inspire your clients to new depths of color! And just in case you missed it, [ click here ] to read my blog post, "6 Ways to Keep Hair Color Clients in the Salon."

BONUS: Hair Washing Robot Freshens up 'Do's [ Go ] (newscientist.com) (Because you just can't make this stuff up.)


White Papers: Get the Little White Marketing Lies for Small Business [ GET PDF ] or
the Little White Marketing Lies for Salon and Spa [ GET PDF ].




They're here! Get the 2012 Small Business Marketing Calendar: Little White Marketing Lies - available now on my website and next week on amazon.com or purchase the 2012 Salon and Spa Marketing Calendar from my site or amazon.com. List price for either is $16.95, and both are available for bulk purchase by distributors, resellers and others. [ Contact Elizabeth Kraus ] for more information.


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Elizabeth Kraus – 12monthsofmarketing.com
365 Days of Marketing is available on amazon.com in book and digital formats.

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