Sunday, July 27, 2008

Chess-Boxing And Segmentation.


Just as brand extensions seek overlaps in imagined psychographic groupings, chess-boxing aims to bring together the number one "thinking" sport and the number one "fighting" sport. You win via checkmate or a knock-out.

This is not just transmedia planning, this is trans-sports marketing and about as sensible as much of the demographic targetting that masquerades as insight these days.

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