Monday, April 28, 2008

Innocent AGM.


On Saturday, I attended Innocent's first AGM. One of their founders told me that the key to success is making a good product. I, of course, agree that it's that simple (and that difficult). They also have insightful labelling.

It was nine years ago today that they sold their first smoothie. Today they sell more than 100 million. No wonder everybody talks about them.

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