Last night I went to a Keith Urban concert in Seattle with my mom. To say that she's one of Keith's biggest fans is to understate. I don't even like most country music but now after my 3rd Keith Urban concert in 4 years it's clear that he has some amazing gifts — not the least of which is his ability to sing to a crowd of thousands but still make you feel he's singing just to you. Not the least of which is his ability to write songs that make you feel GOOD every time you hear them. Not the least of which is his humility and the humble gratitude he shows toward his fans.
If you've not been to a Keith Urban concert, from a marketing point of view alone, you should go. He puts it all out on the stage, every time. He gives the audience every penny's worth of music and singing and dancing they could ask for, and then some. His fans A.D.O.R.E. him. People of all ages, engaged in the city's biggest sing-along with one of the most talented musicians around. Ah, Keith, now I understand why my mom loves you so!
Here are the short and sweet marketing tidbits I've picked out for this Friday's 5 -- now, back to the music!
[READ] 7 Ways to get more value from your values
If they are to help you build and grow your business, your values need to be reflected in everything you do, as the leader of your company.
[READ] 8 Nuggets of advice for business success
Normally I view people’s unique experiences and advice as – well – unique, but these are some good ones to remember as you launch into or continue to grow in your professional leadership role.
[READ] Crazy people think differently
Neither Steve Jobs nor Apple nor any other high-profile innovator or company has a corner on the think-different market. In fact, a study of over 5,000 entrepreneurs and executives shows the opposite: almost anyone who consistently makes the effort to think different can think different.
[READ] Beauty business bright spots in a down economy
Consumers’ discretionary spending may have suffered a big blow during the Great Recession, but that doesn’t mean every indulgence went out the window. Two companies in the beauty industry are proving that, by targeting a niche customer base, maintaining attractive price points and sticking to what they know best, a downturn can be an opportunity for growth.
[READ] Are consumers buying American again?
In a recent poll, 97 percent of people have a favorable view of goods made in America. Approval (for American products) has skyrocketed, and part of the reason is safety. American brands stand for higher product quality, and now the average person understands that if a product is made here, it supports the economy.
Beauty BONUS [READ] Read this article for a great technique for creating a marbled finish on nails.
The 2012 Salon and Spa Marketing Calendar is done and will be released within the next two weeks. It will be available on my website at www.12monthsofmarketing.net and amazon.com.
If you're not a beauty industry pro -- take heart! A 2012 Little White Lies of Marketing Calendar (for any type of business) will be released in October as well.
[ Subscribe ] to my e-mail newsletter to receive notification of either 2012 marketing calendar release or to catch next Monday's newsletter. It's going to be a great year!
Elizabeth Kraus – 12monthsofmarketing.com
365 Days of Marketing is available on amazon.com in book and digital formats.
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