Monday, August 25, 2008

Cool Britannia?


A media guide accompanied London's eight minute presentation that took place during Beijing's closing ceremony. It apparently declared that one intention was to show that London is “the coolest place on the planet”.

As one commentater observed, the mere act of claiming to be cool is an infallible indication that you are not. Marketers should remember that and also be aware that this applies to all adjectives, not just being cool.

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