Local search marketing online has become the standard for driving new customers to a local business. Below, I will discuss ten solid tips to ensure any local business has the opportunity to outrank their competitors.
Local Directories Provide Valuable Info
It's important to do proper research in order to optimize your local search results, just like other types of SEO. Perform a search query for your Business. It's essential to find out how your business is listed on local directories, so doing this search is the best way to start. Your search should not be only for your own business name; enter in your phone number and address in different ways to see how they come up. Keep this information in your records by using a spreadsheet to document links and listings.
These search engines are kept up to date by local directories and 3rd party information gatherers. The major search engines use this external data to confirm whether your business' information matches what's in their own index. Local directory data must be constantly updated to be sure that everything is always right and easily accessible. Search engines also use citations in their determinations of rankings, along with third party information. Citations are mentions of the name, address, and phone number (NAP) of a business across the web.
Google Places
Use Google Places to list your business. Make sure you include as much information as possible. Be certain that the data on your company is accurate, including selecting the proper categories, your contact info, hours of operation and of course add a company description. The categories are one of the biggest parts; your business should have every appropriate category selected that reflects your business. Be sure to select both "restaurant" and "Mexican restaurant" if your business is a Mexican restaurant. This should then be accentuated by promoting the best of your business with exquisite photography of the products, (5 minimum) and of course an amazing cover photo.
Carefully Create some Geo-specific Pages of Content
Location pages should be created in order to show where every location of your business is located. Your company could benefit from having a page dedicated to each of the locations that your business has on your website Be certain that you choose the right keywords in order to generate business in the area that you are focused on, use some words that are well known in the area. It's a good idea to create landing pages that relate specifically to the regions around your business.
Boost your rankings in your local area by targeting the consumers in your region on your website pages, instead of wasting time advertising to those on the other side of the world. When you focus on local as opposed to global response, you'll see that the number of competing pages plummets dramatically, leaving you with a greater opportunity to punch through to the top position for your targeted keywords and keyword phrases.
Solicit Reviews
Your marketing strategy should include reviews from customers, as they are invaluable. These make a tremendous difference when it comes to the results from search rankings, so when you have a satisfied customer, it's a good idea to ask them to leave you a nice review. Make it clear that reviews are really important to you and that you are intently interested in that customer's opinion.
Local Directories Provide Valuable Info
It's important to do proper research in order to optimize your local search results, just like other types of SEO. Perform a search query for your Business. It's essential to find out how your business is listed on local directories, so doing this search is the best way to start. Your search should not be only for your own business name; enter in your phone number and address in different ways to see how they come up. Keep this information in your records by using a spreadsheet to document links and listings.
These search engines are kept up to date by local directories and 3rd party information gatherers. The major search engines use this external data to confirm whether your business' information matches what's in their own index. Local directory data must be constantly updated to be sure that everything is always right and easily accessible. Search engines also use citations in their determinations of rankings, along with third party information. Citations are mentions of the name, address, and phone number (NAP) of a business across the web.
Google Places
Use Google Places to list your business. Make sure you include as much information as possible. Be certain that the data on your company is accurate, including selecting the proper categories, your contact info, hours of operation and of course add a company description. The categories are one of the biggest parts; your business should have every appropriate category selected that reflects your business. Be sure to select both "restaurant" and "Mexican restaurant" if your business is a Mexican restaurant. This should then be accentuated by promoting the best of your business with exquisite photography of the products, (5 minimum) and of course an amazing cover photo.
Carefully Create some Geo-specific Pages of Content
Location pages should be created in order to show where every location of your business is located. Your company could benefit from having a page dedicated to each of the locations that your business has on your website Be certain that you choose the right keywords in order to generate business in the area that you are focused on, use some words that are well known in the area. It's a good idea to create landing pages that relate specifically to the regions around your business.
Boost your rankings in your local area by targeting the consumers in your region on your website pages, instead of wasting time advertising to those on the other side of the world. When you focus on local as opposed to global response, you'll see that the number of competing pages plummets dramatically, leaving you with a greater opportunity to punch through to the top position for your targeted keywords and keyword phrases.
Solicit Reviews
Your marketing strategy should include reviews from customers, as they are invaluable. These make a tremendous difference when it comes to the results from search rankings, so when you have a satisfied customer, it's a good idea to ask them to leave you a nice review. Make it clear that reviews are really important to you and that you are intently interested in that customer's opinion.
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