Sunday, June 9, 2013

How A Responsive Website Can Help Your Business

By Clea Spahn


An ever increasing way that people are accessing the web today, is from mobile devices like netbooks, tablets, and of course cellular and smartphones. Back when web pages were designed to only be viewed on a PC's monitor using IE, Firefox, or Chrome, most pages were not viewable on mobile units such as a cellular phone, that is, until responsive design.

Thanks to the increased usage of responsive website design, accessing websites on a mobile device is simple and hassle-free. Scalable photos and other refinements have made it so that mobile devices, no matter which kind, can view content easily. More of an audience will be able to discover your products and services, and general traffic will go up with responsive website design.

A customer will have the best possible experience regardless of their mobile device choices, with responsive web site design. The term is derived from the recent "responsive architecture" trend in which architects are experimenting with structures that can bend or expand depending on the presence of people around them. This idea is used on websites to do things like choosing the proper elements for the display being used, and making images more easily viewed or text more readable. Websites can then be easily experienced on tiny handhelds or big screens with a minimum of resizing, panning and scrolling.

Responsive web design has a lot of benefits. Those who visit your site won't have to bother going to separate pages that are designed for the particular mobile device they are on. Multiple URLs means multiple websites. When visitors to your site are split into separate groups depending if they are at home or mobile, your website will suffer because your site rankings will be split as well.

One responsive website is much easier to manage than having numerous sites to develop and maintain, so all of the effort goes into the major site that will be more in-depth than separate URLs. Analytics and strategy implementation is also affected by this. Analytics and strategy for your site can be simplified by using a responsive website, meaning only one set of each much be examined.

Links will all go right to your single responsive website, and that will get rid of the hassle of analyzing multiple sets of statistics. It is being demonstrated that Google seems to favour the responsive websites in searches. Remember, Google is one of your most important partners in driving traffic to your website. Keeping Google happy is as important as keeping your customers happy.

Keep in mind that consumers want to be able to have complete access to a website's resources, as they browse on the mobile device of their choice. No one wants to be only shown what the site designer thinks you care about, customers want full control.

Consumers can access a responsive website easily, and that benefits businesses by having their best content consistently viewable. If a consumer finds a site while at home or work, they would like to be able to go back to the site at another location later from their mobile device, and find that the site looks and acts exactly the same, making the experience more enjoyable.




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