Wednesday, June 12, 2013

Operate Your Self-Help Website Right To Boost Its Overall Potential

By Cindy Lin


You need a lot of different skills to truly make a self-help seminar information website shine. You need to write content, design a good-looking site space, and market your material to the potential visitors out there. Since you might not possess the skills to begin with, we've put together a list of tips that will comprehensively explain what you need to know in order to get your website working for you.

It is true that internet speeds have increased dramatically but it important to make sure that your self-help seminar information website doesn't take too long to load and is light. If a site loads too slowly, it doesn't matter how attractive it is, customers will go to another site. Your web pages should not take more than 5 seconds on average to load. If they do you take the risk of losing customers.

You need to try to bridge the gap between the virtual world and the real world, so make the most of your About Us page to create an image of yourself. Keep it informal and friendly, and put your personality in the words. You want to provide readers with an understanding of what kind of business they're about to work with, so the connection you create is vital to getting your users to stay on your page.

Set a goal for your self-help seminar information website and remove pages or widgets that are not advancing you toward that goal. A common mistake is trying to do everything on one site and not really succeeding at anything. Narrow your focus to see better success.

Don't forget to put your contact details on every page of your self-help seminar information website. If a visitor finds a product interesting, he should be able to see your contact details immediately without having to hunt for them. Some people might lose interest and go away from your site.

On your call-to-action buttons, keep the text and color the same throughout the site. It should be obvious what clicking on the button does, and the user will appreciate the continuity. If you word your sales links differently throughout the site, confusion will follow.

Try tracking your source of traffic through utilization of analytics. Work on your SEO process, for example, if your search traffic is very low or if you are not getting any visitors. Your social media efforts give significance to your time, if a lot of Twitters visit your site, and you have to keep updating your social profiles.

When using images of people on your self-help seminar information website, make sure that the images you select portray people that are friendly and exemplify your brand image. Chose full body images over head shots and add captions to make the images more meaningful and relevant. Make sure that your images appear to belong on the website and do not look like advertisements.




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