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 | what you need to know before you 'daily deal' |
| elizabeth kraus | 12monthsofmarketing.com | |
| Remember the "4 Ps of Marketing?" If price is not the real problem, why would you try to solve the problem by discounting? I'll tell you why: it seems like a quick fix, a bandage, a medicine that will take care of the symptoms. Covering up the symptoms when you're sick might be Ok, but in business, it can be deadly. [ go ] | |
 | the real repercussions of discounting |
| guest post by Darryl Manco at savvystylist.net | |
| Discounting may entice consumers to take advantage of a business's brand, but will the business brand be able to respond to the seduction that discounting encircles? Discounting has all the properties to be addictive as well as cannibalistic, and befoul businesses as well as the consumers that it bewitched. [ go ] | |
 | dealer chic: consumer deals now a way of life |
| trendwatching.com | |
| As deal hunting has become an integral part of daily life for millions of consumers, trendwatching.com thought it was time to dive into the drivers behind this trend and its long term impact on all B2C brands. [ go ] | |
 | big businesses shy away from daily deals |
| washintgonpost.com | |
| Business owners dream of making quick sales and luring scads of new customers in the door when they place those daily deal ads, yet big returns for small businesses have yet to materialize. And big businesses? With the clout they have, if daily deals were a 'good idea,' don't you think they'd be the first to expend the resources to jump in and make some money? Their sales are down too. But they haven't, and you should ask yourself why. The main reason cited why big businesses haven't jumped on board the daily deal bandwagon is this: fear of tarnishing their brands. Those few big businesses that are experimenting note that it's a very small part of their marketing strategy and is done in conjunction with their overall marketing plan. [ go ] | |
 | 7 easy tips to attract new customers before you discount |
| noelbellen.blogspot.com | |
| Before you resort to undermining your own brand and profits with discounting (whether we're talking daily deals or your own internal clearance or anything-for-five-dollar-baskets — you know who you are!) here are seven easy ways to attract new customers and build true lasting relationships with them. [ go ] | |
 | it's your reputation: handle with care |
| entrepreneur.com | |
| Unless you take ownership and step up to accept responsibility your brand will diminish in the eyes of those who work with you and your company. And you can bet on it - they will spread the word. Here are 5 ways to manage your brand and protect your reputation. [ go ] | |
 | let's get engaged! |
| elizabeth kraus | 12monthsofmarketing.com | |
| The secret for small business (or any-sized business) success is not just attracting customers or getting one sale, it's engaging them over the long haul. Engaged customers believe they are part of something. They believe they are important to you and to your business. Apart from having a family or social connection to your business, the only way a client will become engaged will be because you deliberately plan and provide consistent client experiences that demonstrate to them, over the passage of time, clearly and unmistakably, that they are a unique, valued and vitally important person in your life, personally, as well as your business. It's not that they love you or even the products or services your business provides. It's that you've convinced them that they are important to you. Think about it in romantic terms. Would you 'engage' or commit yourself to a long-term relationship with someone if you didn't believe that they truly cared about you—enough so that they care about you more than themselves and put your interests above theirs? That's what it takes to stimulate engagement! Elizabeth Kraus | 12monthsofmarketing.com | |
 Have you seen the new website? Check out the new design, find out what's available and what's coming next [ here ]. | |
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