The secret for small business (or any-sized business) success is not just attracting customers or getting one sale, it's engaging them over the long haul.
Engaged customers believe they are part of something. They believe they are important to you and to your business.
Apart from having a family or social connection to your business, the only way a client will become engaged will be because you deliberately plan and provide consistent client experiences that demonstrate to them, over the passage of time, clearly and unmistakably, that they are a unique, valued and vitally important person in your life, personally, as well as your business.
It’s not that they love you or even the products or services your business provides.
It’s that you've convinced them that they are important to you.
It’s that you've convinced them that they are important to you.
Think about it in romantic terms. Would you ‘engage’ or commit yourself to a long-term relationship with someone if you didn’t believe that they truly cared about you—enough so that they care about you more than themselves and put your interests above theirs?
That’s what it takes to stimulate engagement!
Elizabeth Kraus | 12monthsofmarketing.com
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