Don't punish everyone for one person's mistake

As a business owner, have you had a few bad experiences which led you to create blanket policies -- things like:

• No cellphones
• No kids
• No loitering
• No food or drink allowed
• Customers only (restrooms)
• No use of social media on company time

Or have you even gone to the trouble and expense of hiring companies to lock down computer systems or install expensive surveillance tools in order to make sure that your employees know you're constantly on the prowl for a misstep?

This video is FUN and great food for thought. At a minimum, take a look at how your policies are written. They may well be necessary; but can you word them in a way that makes them positive statements or at least explains the necessity?


Don't punish everyone for one person's mistake from Derek Sivers on Vimeo.


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Elizabeth Kraus is the author of 365 Days of Marketing.

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