Central Banks Coordinate Move To Ease Credit Crunch

The markets are up big this morning on the news that a group of the world's largest central banks have coordinated a liquidity injection into the banking systems to help ease the tightening credit conditions that we have been talking about of late.The action included the Bank of Canada, Bank of England, Bank of Japan, the ECB, the Swiss National Bank, and the Federal Reserve. They said, "The purpose of these actions is to ease strains in the financial markets and thereby mitigate the effects of such strains on the supply of credit to households...

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The True Gamification Of Advertising.

This multiple award-winning advertisement from the 1980s indicates that it's promoting Silk Cut cigarettes solely by use of packaging colours and the visual metaphor of slashed material. It left the reader/viewer to work out the rest and thereby engaged them with a form of extrinsic gamification at a time before any marketers had heard that word. That's quite a contrast with yesterday's unsubtle approach that scans as poorly as the ubiquitous obtrusive...

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Consumer Confidence Jumps

With all of the negative news in the media, you would think that consumers would simply remain downbeat until they see clearer signs of job growth, a housing rebound, and an improvement in Europe. But today's consumer confidence number was a big surprise. Stock futures were barely higher prior to its release, but jumped afterwards. The Consumer Confidence Index for November spiked to 56.0 from 39.8 the prior month. Moreover, consensus estimates were only for 42.5. So that is a nice bounce in consumer sentiment, and could be play into solid holiday...

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Hope Springs Eternal In Europe

The market put in a dismal week last week, with no Thanksgiving bounce like we often see. Coming into today, the S&P 500 had been down 7 straight sessions, which puts the market in an oversold position.Lo and behold, rumors of new progress in Europe have sparked interest in buying the recent dip and the markets are sharply higher in early trading. Asian markets were higher overnight and Europe is up strongly this morning.In Europe, the IMF is working on loan support for Italy. And there is also talk about a new eurozone fiscal pact that would...

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Make Marketing More Subtle.

Ah the festive season. Family fun and a sense of bonhomie. Not in the hands of the marketers behind Ann Summers - UK high-street purveyors of "lingerie" and adult toys."It's the dirty thoughts that count."Isn't Christmas the time for giving? So why not give your customers the opportunity to join the dots and engage with you a little rather than shoe-horning that dirty in there? It avoids the risk of appearing cheap and having a low opinion of your...

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Feeling marooned, without a compass? Here's your 2012 marketing map!

It often happens that I’m invited to meet up with a friend or business colleague for coffee or lunch at a restaurant I haven’t been before. In order to make sure that I arrive on time and with as little stress as possible, I usually go online for a map and directions. As a backup, I have GPS in the car if needed. And that’s just to make sure that one little meeting goes well.If you don’t have a marketing map for 2012, you’ll be arriving ‘late’...

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Happy Thanksgiving: Where did it all begin?

Sure, you’ve heard about the Pilgrims and the Indians and the first Thanksgiving, but that was just a dinner. Do you know how Thanksgiving, now officially celebrated on the 4th Thursday of every November, earned its place as one of the major US holidays? 11 December, 1620: 102 pilgrims disembarked the Mayflower at Plymouth rock after a rough and tempestuous sea journey of more than two months (66 days). Originally aiming for northern Virginia,...

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An open letter to 2012 Holiday Shoppers

Before you set out on your 2012 holiday shopping adventure I wanted to point out that – just by doing what you’re going to do anyway (shop) – you have the opportunity to improve the economy. Let’s face it, it’s pretty obvious that the government has neither the will nor the disinterested common sense needed to do the right thing when it comes to cutting spending and reducing the tax burden on small businesses – you know, the ones who provide the...

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Early Look: Q2 GDP Revised Lower

The market is under a bit of selling pressure in early trading after briefly bouncing into positive territory. The concerns out of Europe persist, and the failure by the Super Committee to do anything regarding the U.S. deficit hasn't helped sentiment.Bond yields are slightly higher in Europe as the bond vigilantes continue to pressure those governments. The cost of insurance in the CDS market also continues to rise, not just in Europe but emerging market CDS prices are also moving up.In economic data, the second revision of Q2 GDP was revised...

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Monday Morning Musings: All Policy, All The Time

All policy, all the time. That's how it feels in the markets right now. There is very little moving the market lately from a fundamental standpoint, but very large moves from anything policy related.Most of the policy decisions have been coming out of Europe with respect to the debt problems facing the region. Today we have more of the same concerns, with Moody's adding some cautious comments about the outlook for France's debt rating.But the failure of the deficit reduction committee here in the U.S. is also adding an element of uncertainty and...

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TGIF - The Song Remains The Same

The news backdrop is little changed today. Concerns about the sovereign debt issues in Europe have eased just a touch on the comments by new ECB Pres Draghi who urged officials to move to make progress on the bailout plans.Bond yields in Europe have stopped rising for the moment. Italian yields are at 6.68%, Spain is down a little to 6.43%, and France is also lower near 3.56%. And the euro is also getting another bounce today. Commodities are mostly higher. The CRB index is up 0.5%; Gold prices are up a bit to $1725; silver and copper prices are...

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Friday's 5 - Marketing Shorts and Sweets

I don't know what happened, I just realized that I didn't put up a Friday's 5 last week -- and that's crazy because for whatever reason, there are a lot of good marketing tidbits to share right now!This isn't really marketing but it made me laugh:But these are marketing, enjoy! [READ] Facebook inspired tip jarSpeak to today’s online generation in a language they understand with the wonderfully clever Like Tip Jar. Sure to inspire happy curiosity...

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Symptoms of a Sick Sales Funnel

Can you believe that the sales funnel is 112 years old? Hmmm. Seems like a lot has happened since then. No wonder the ole’ funnel is showing signs of wear. IDC research shows that the time it takes for tech companies to create a B2B customer has increased by 15% in the past year. Is it time for a fresh approach?The sales funnel first appears in a 1925 book by Edward K. Strong called The Psychology of Selling and Advertising. Strong attributes the funnel’s invention in 1898 to Elias St. Elmo Lewis, a sales manager for National Cash Register (NCR)....

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Early Look: Can The U.S. Start To Decouple From Europe

The market had another down open this morning, but as of this post the Dow is back in positive territory. Asian markets were mixed overnight, while Europe is again lower today.The latest news out of Europe was a disappointing debt auction in Spain. Spanish yields are up to 6.70%, and French yields are a bit higher near 3.71%. Italian yields have eased a touch to 6.97%. Interestingly, the euro is higher on the day.But the higher euro isn't helping commodities so far. Oil prices are down to a still high $101; gold prices are lower again near $1745;...

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4 Ways to Sell More Gift Cards this Holiday Season

Over the last couple of months I’ve been writing about “little white marketing lies” which are falsities many business owners tell themselves and others. These are things they often want to be true about their business but either don’t really understand or don’t want to do the real work needed to make them true. Here’s one more little white marketing lie: Your gift cards make great gifts.In your mind, your gift cards make great gifts. You know...

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Chart of the Day: Holding support

Not sure how well you can make out the chart below (you can click on it to enlarge). It is a snapshot from my trading software. On the right hand side, you can see the purple trendline I have drawn in highlighting the recent uptrend that the market has been holding since early October.Today's pullback is testing that uptrend line again and needs to hold. If this support is broken, it could mean a larger correction is in store. The news that took...

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Early Look: Dour Sentiment Drives Soft Market Open

The market is lower again in early trading. Yesterday we saw a weak market open that improved as the day wore on. So far, we have already seen a nice bounce since the open, but there is still a lot of time left in today's session.Asia and European markets were both lower overnight. Italy's bond yields are higher at 7.13%; Spain's yields are up to 6.41%; and France's yields have drifted higher to 3.68%. The euro is also lower so far today.The lower euro is weighing on most commodities, but oil prices continue to climb. Oil prices have now topped...

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Don't punish everyone for one person's mistake

As a business owner, have you had a few bad experiences which led you to create blanket policies -- things like: No cellphonesNo kidsNo loiteringNo food or drink allowed Customers only (restrooms)No use of social media on company timeOr have you even gone to the trouble and expense of hiring companies to lock down computer systems or install expensive surveillance tools in order to make sure that your employees know you're constantly on the prowl...

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You're Too Cool for Facebook

I have a few acquaintances and even family members who think it’s some sort of badge of honor that they aren’t on Facebook. When we talk ‘business’ they lean back and with a disdainful look on their face proudly assert that they aren’t on Facebook, and they never will be. I read the dumb comments about how Facebook is just for grandmas to look at pictures that moms post and how “that’s all it’s good for.” I’ve got news for you. If you’re too...

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Early Look: Data Better Than Consensus Estimates

Asian markets were lower overnight, and Europe's markets saw heavy selling again. That had our futures pointing lower at the open, but the economic data that has come out has been for the most part better than expected, and that has tempered the selling in our markets.The Nasdaq has been flirting with positive territory today, as AAPL is finally having a good day (so far). Along with tech stocks, consumer staples (XLP) are bucking the weakness so far as well. As for the economic data, the Empire Manuf. Survey rose to 0.6 from -8.5 last month. That's...

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Succeeding in the Deal-Centered Economy - November 14 Marketing Savvy Newsletter

what you need to know before you 'daily deal' elizabeth kraus | 12monthsofmarketing.com Remember the "4 Ps of Marketing?" If price is not the real problem, why would you try to...

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Monday Morning Musings

Not a lot in the way of market moving news this morning. Earnings reports are slowing down to a trickle, and there were no economic reports today moving markets. With that backdrop, attention falls back on Europe as the driver of sentiment.Although Asian markets were higher overnight, Europe opened lower this morning amid concern about new leadership in Greece in Italy and whether officials will be successful in dealing with the precarious fiscal and financial conditions in the region. Italy was able to hold another bond offering, but yields there...

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November 14 is Loosen Up, Lighten Up Day

November 14 is National “Loosen Up, Lighten Up” Day. If you've been procrastinating on getting your marketing in shape to 'loosen up' customer's purse strings and 'lighten up' your load by getting your business going this is the perfect time for you craft some special promotions and seek out some strategic marketing partners. Hold a special skin bar-happy hour focused on helping clients lighten up their complexions with proper cleansing and makeup...

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What You Should Do Before You Daily Deal

Toward the end of his article, “The Real Repercussions of Discounting,” Darryl Manco made a very important point. In essence, he asks why you’re trying to cure what ails your marketing with the wrong medicine. Here’s what I mean.  In marketing 101, you learn the "4 P’s" of marketing:Product (the products or services you sell)Price (what the buyer must pay in exchange for your products and services)Placement (where you will sell the products...

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Free publicity for military spouse-owned businesses!

Are any of you active military or spouses of military members? There's a site that would love to help promote your services, products, brick-and-mortar, home-based business or cottage industry -- free of charge. Niche USA is dedicated to promoting military and military spouse-owned businesses and entrepreneurs! Check out Niche USA and tell your frien...

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