Tuesday, May 7, 2013

The Driver's Seat: By What Method To Command Music Website Performance

By Sandy West


If it has been some time since you started your music information website, but things are not going as well as you had hoped, you might be going about it the wrong way. It's great if you're already using online marketing and SEO, but here are some additional suggestions to take the next step forward.

Contests and other promotions are exciting marketing tools that will lure your users in. Remember though, readers will be wary of the legitimacy of your contests unless they see some real results, so keep it honest. Everybody's seen those bogus Win a Free PS3 or Free iPad banners; consider offering a spectacular prize like an iPad and then deliver-the winner will be a follower for life, and word will spread.

A great way to get your site out there without being overly pushy or obnoxious is to make it a professional endeavor-create a signature that contains a link to your site, much like handing over a business card when introducing yourself in real life. Use this linked signature on forums related to your niche, in emails, or when you write guest posts. The more exposure, the better.

Buy older sites with strong linking profiles. This is beneficial since many search algorithms seem to be more biased towards older established sites than newer ones. Link the older site to your site and gain more publicity, this is much more efficient than building authority links from the scratch as that will take a longer time

You will be able to organize your music information website and create the right pages when you write the framework before you start to build it online. Some of the work can be outsourced when you get the site's aspects outlined.

Add some competition and entertainment for the site. You can do that by assigning points to your listings so when users visit your music information website, they will earn points. People will compete to earn more points and will visit your site frequently displaying your listing on top in search engine results

One key feature of most music information websites is the search bar. Traditionally, search bars are placed in the upper right hand corner of the website. For this reason you should place your search bar in the upper right hand corner also. It makes the music site much more user friendly. However, if you do not have enough content to warrant a search bar you may opt to eliminate it altogether.

Now that have taken off it is time to accept the fact that the demands on your time are increasing as you attempt to do it all by yourself. Focus on other things by hiring others to perform grunt work when you begin making money off of your music information website. Outsource the things that take up the most of your time, after all it is equal to money in the world today.




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