Trying to build a profitable online business can be a lot of hard work. And one of the biggest problems is attracting the right visitors to your website - to be more specific, the kind of people who will open their wallets instead of just wanting free stuff.
To get us started, I want you to think about the mindset people have when they are about to buy something. Typically they will have done at least some research so they know pretty much what they want. They aren't just searching randomly for stuff to spend money on. So what is the best way to sort these near-buyers from the people who are mostly coming to your site now - the lookers?
Well I guess it is a kind of open secret, because most people completely miss the point when they are trying to build their online business. And that 'secret' is this - Target the right keywords for your website content and paid search marketing campaigns if you want to attract the right visitors.
So what's the deal with this 'targeting' of keywords?
The key is this - you have to focus on the words and phrases that people in your niche are searching on when they are about to BUY a product, rather than the keyword phrases they use when they are just RESEARCHING which product they are going to buy.
Let's look at an example. Say somebody enters the keyword phrase 'digital camera' when they are looking for information in Google. It would indicate they are most likely doing their initial research on digital cameras, and they probably aren't ready to buy a digital camera immediately. But if they had searched for 'digital camera reviews', they are more likely to be thinking about buying a camera soon. They just aren't sure which one yet.
But what if somebody searches for 'fuji finepix s5000 digital camera'? This person is in buying mode. They are very likely looking for the right place to BUY a Fuji FinePix S5000 digital camera. If your website is ranking at the top of Google, and you can offer them what they are looking for, you will very likely get the sale when they buy through your affiliate link.
But that's not all. To give yourself an even higher chance of making that sale, your website content should position you as a likable person who's happy to share their knowledge with your visitor so you can help them find the best camera. The final step in the puzzle (after you get ranked for a buyer keyword) is to prove to your super-hot and ready-to-buy-now visitor that you are the only logical choice. This positioning is what will help you to wrap up the sale and put money into your bank account.
To get us started, I want you to think about the mindset people have when they are about to buy something. Typically they will have done at least some research so they know pretty much what they want. They aren't just searching randomly for stuff to spend money on. So what is the best way to sort these near-buyers from the people who are mostly coming to your site now - the lookers?
Well I guess it is a kind of open secret, because most people completely miss the point when they are trying to build their online business. And that 'secret' is this - Target the right keywords for your website content and paid search marketing campaigns if you want to attract the right visitors.
So what's the deal with this 'targeting' of keywords?
The key is this - you have to focus on the words and phrases that people in your niche are searching on when they are about to BUY a product, rather than the keyword phrases they use when they are just RESEARCHING which product they are going to buy.
Let's look at an example. Say somebody enters the keyword phrase 'digital camera' when they are looking for information in Google. It would indicate they are most likely doing their initial research on digital cameras, and they probably aren't ready to buy a digital camera immediately. But if they had searched for 'digital camera reviews', they are more likely to be thinking about buying a camera soon. They just aren't sure which one yet.
But what if somebody searches for 'fuji finepix s5000 digital camera'? This person is in buying mode. They are very likely looking for the right place to BUY a Fuji FinePix S5000 digital camera. If your website is ranking at the top of Google, and you can offer them what they are looking for, you will very likely get the sale when they buy through your affiliate link.
But that's not all. To give yourself an even higher chance of making that sale, your website content should position you as a likable person who's happy to share their knowledge with your visitor so you can help them find the best camera. The final step in the puzzle (after you get ranked for a buyer keyword) is to prove to your super-hot and ready-to-buy-now visitor that you are the only logical choice. This positioning is what will help you to wrap up the sale and put money into your bank account.
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