#3 in my Top 10 Small Business Marketing Ideas for 2012: Stick Around

So far in my Top 10 Small Business Marketing Ideas for 2012 are: 

1.  Process - not practice - makes perfect  [ click here ]
and 2. Commit to Continuous Improvement (and no 'sacred cows')  [ click here ]

So what made the 3rd spot in my list? 
Stick Around. 

What I mean is this: Persistence is far more important to small business success in 2012 than is almost any other marketing genius.  

 
But don't just take my word for it:

"Never, never, never give up." 
(Winston Churchill)

"Ambition is the path to success.
Persistence is the vehicle you arrive in."
(Bill Bradley)

"Energy and persistence conquer all things."
(Benjamin Franklin)

"The habit of persistence is the habit of victory."
(Herbert Kaufman)

"Paralyze resistance with persistence."
(Woody Hayes)

"Success is almost totally dependent upon drive and persistence.
The extra energy required to make another effort or try another approach is the secret of winning."
(Dennis Waitley)

"And let us not grow weary of doing good, for in due season we will reap,
if we do not give up."
(Paul the Apostle, Galatians 6:9)

Sometimes the only difference between the successful and those who are not is persistence. Showing up, trying, doing, learning, putting what was learned into practice, and showing up again, the next day.

To be successful in 2012, commit yourself to persistence.  Make it a habit.  Make it one of the defining traits of your character, a word that those closest to you would use to describe you.  Don't give up in pursuit of your dream or in doing what you know is right, because you'll never have or enjoy the first without the second.

Elizabeth Kraus

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Elizabeth Kraus, author of 365 Days of Marketing and the 2012 Small Business Marketing Calendar: Little White Marketing Lies.

Dispel all the little white marketing lies that might be holding your business back - check out the 2012 Small Business Marketing Calendar: Little White Marketing Lies on amazon.com.  With hundreds of marketing ideas laid out for 2012, you'll get into a marketing groove and build a bigger role for your business in the lives of your clients!