Friday, December 30, 2011

Stocks Set To Finish The Year Pretty Flat

The market is roughly flat in early trading. If the SPX were to finish at these levels, it would be up less than 0.40% for the year. I think I heard CNBC say that would be the flattest year since 1970. Nevermind the volatility along the way that saw the SPX get as high as 1370 and as low as 1074. I for one am hoping for a decrease in volatility for 2012.There is very little newsflow today both on the corporate front as well as any economic data. Yesterday saw broad-based buying but on very thin volume, which of course pushed things higher. Volume...

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Thursday, December 29, 2011

Euro Lower On Lackluster Italian Auction

The newsflow is relatively light this morning, and surprisingly our markets are higher despite the euro moving lower. The results from an Italian bond auction this morning were okay, but not strong enough to help boost the euro. Yields offered on the bonds were lower than last month's auctions, but still relatively high. 10-year yields in Italy remain above 7.0%.The weakness in the euro is boosting the dollar and hurting most commodities. Oil prices have fallen back to $98.50, and gold is down again to $1530.In the U.S., pending home sales for...

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Play to Win: #6 in my Top 10 Small Business Marketing Musts for 2012

If you watch a lot of football (like I do), it’s not uncommon to watch your favorite team gain an edge over their opponent and get a small lead. Then, with a few minutes left on the clock, for reasons I will never understand, they abandon the strategy which helped them get the lead (which usually involved assertive play and calculated risk taking on both offense and defense) and start playing “not to lose,” hoping to run out the clock before the...

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Wednesday, December 28, 2011

Euro Breaks Recent Support

In recent months, I have said repeatedly that all you need to do is look at what the euro is doing to know how stocks are faring. This morning the euro is breaking recent support levels and falling to fresh lows.The drop in sentiment comes on news that the ECB's balance sheet has grown to a record 2.73 trillion euros. And despite positive Italian bond auctions this morning, bank deposits at the ECB are now at a record 452 billion euros. So although the stress in the U.S. stock market has eased in recent months, the stress on the interbank lending...

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Understand the Law of Reflection: #5 in my Top 10 Small Business Marketing Musts for 2012

How many times have you wondered what it would take to turn one time customers into repeat customers, to turn repeat customers into exclusively loyal ones -- to attract and develop a group of people willing to refer, recommend and otherwise talk about your brand to others.How many times have you felt powerless and hopeless when it comes to getting your employees to think more like stakeholders – people who have a vested interest in the health and...

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Tuesday, December 27, 2011

Monday Morning Musings

The market has opened fairly sluggish, possibly nursing a small hangover from the holiday festivities. I took Friday off for a little golf as the weather in LA has been sunny and nice. Now its back to the grind and seeing if the markets can add to their nice finish to last week.Asian markets were mostly lower overnight, with Hong Kong still closed. And Europe's markets were mostly higher today despite the yield on Italian bonds hovering back near 7.0% again. Volume levels will likely remain light for this shortened week. Corporate news is relatively...

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Thursday, December 22, 2011

Slight Downward Revisions to Q3 GDP

I'm getting a bit of a late start today, which is often the case when my parents are in town visiting. My kids are so excited to have them there, its hard to keep them from running in and waking my folks at the crack of dawn.The markets are higher this morning, which would make for three straight gains in the SPX if it holds. Those waiting for the Santa Claus rally to start next week might be a little late to the party.Asian markets were mostly lower...

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Define, or Be Defined: #4 in my Top 10 Small Business Marketing Musts for 2012

This week, I included an article in my newsletter titled 12 trends that will change marketing in 2012. The original article (from PR Say) spoke to public relations, but in reading through the trends, you’ll find that it’s much bigger than just that segment. In the article, the third trend stated it this way: “Organizations will be defined by communication.” Citing the fact that Time Magazine named “The Protestor” (worldwide) as their person of...

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Wednesday, December 21, 2011

Oracle Takes Away The Punch Bowl

Asian markets rallied overnight, following the strong showing on Wall St. yesterday. European markets were also higher this morning on a report from the ECB that bank borrowing needs are being adequately met.But following ORCL's disappointing quarterly report, tech shares are down heavily this morning and that is weighing on the overall market. ORCL's stock is getting hit and hurting anything that is related to CRM, cloud computing, etc. The Nasdaq 100 is down -2.0% early, while the S&P 500 is off -0.65%.Among sectors, tech is down the most,...

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#3 in my Top 10 Small Business Marketing Ideas for 2012: Stick Around

So far in my Top 10 Small Business Marketing Ideas for 2012 are: 1.  Process - not practice - makes perfect  [ click here ]and 2. Commit to Continuous Improvement (and no 'sacred cows')  [ click here ] So what made the 3rd spot in my list?  Stick Around.  What I mean is this: Persistence is far more important to small business success in 2012 than is almost any other marketing genius.   But don't just...

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Tuesday, December 20, 2011

Is Santa In The House?

Yesterday I mentioned that the stock market was getting oversold again and sentiment was getting more bearish, but that for the market to rally we just needed some catalyst.Well along comes Spain and out of the blue they hold a debt auction that was stronger than expected. That really improved sentiment in Europe, along with some solid sentiment surveys in Germany and the UK, and got the euro rallying. We know that lately if the euro is higher, the stock market is higher.Asian markets were up slightly overnight, but Europe's markets are up nicely...

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#2: Top 10 Small Business Marketing Musts for 2012 - Continuous Improvement (and no 'sacred cows')

The second in my Top 10 Small Business Marketing Ideas for 2012 is 2. Continuous Improvement (and no “sacred cows”)  One of the first business books I read after college was Sacred Cows Make the Best Burgers (Kriegel & Brandt).  I still rank this among the best books for business owners and managers. Why? Because it makes a very important point, over and over and over again.People (i.e., managers, decision makers, policy setters...

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Monday, December 19, 2011

Lack of Catalysts To Drive Markets Higher

The markets were higher in early trading, but have since faded as a lack of any significant catalysts exist today to help drive markets higher. There have been very few economic or corporate announcements. News out of Europe was also quiet over the weekend, with some continued chatter about whether the ECB will step up its bond purchases.The big news even was the death of Kim Jong Il in N. Korea, and what that might mean for the transition of leadership in that country. Asian markets were down across the board overnight amid the uncertainty.Financials...

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Sunday, December 18, 2011

Top 10 2012 Marketing Ideas for Small Business Success

No matter what your business specialty, at the end of each year you’ll always find a smattering of articles touting predictions for the coming year. With few exceptions, most of the 2012 marketing predictions and 2012 small business trend related articles I’ve come across this year have been little more than noting that trends already in play will continue.While still helpful, hardly the secrets to success most small business owners are looking...

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Friday, December 16, 2011

Three Ways to Update Your Funnel for the New B2B Buyer

B2B Buyer behavior is undergoing an extraordinary sea change triggered by Internet technology. Tech marketing and sales teams haven't caught up. They still rely on a 112-year-old sales funnel model. IDC introduces a new Customer Creation Framework better suited for the way customers really buy.The Internet tsunami has radically changed B2B Buyer behavior. Before the Internet, the B2B buyer making a complex decision had few sources of information....

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Financials Lead Early Action Despite Fitch Downgrade

The markets are higher again in early trading. Yesterday the rally faded as the trading session wore on. We shall see if the market can hang on to its early gains today. Today is also options expiration Friday which could make things a little more volatile, but usually most of the action happens at the open on these expiration days.Financials are leading the early action. This despite Fitch downgrading the debt ratings of Bank of America, Goldman Sachs, and several European banks.In economic news, the overall CPI came in flat for November, which...

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Thursday, December 15, 2011

Chart of the Day: Is The Run In Gold Over?

Below is the chart of gold. Over the last few days, gold prices have plunged and taken out some long-term support levels. You can see in the chart below that the gold etf (GLD) has now broken below its 200-day moving average. We have not seen this support breached in years.If the 200-day is recaptured quickly, it could mean a shallow correction for gold. But if that key moving average is not recaptured in short order, it likely means gold prices...

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Wednesday, December 14, 2011

The Euro Is In Charge

In recent months I have mentioned from time to time that if you want to know if the market is up or down on a given day, all you had to do was ask how the euro was doing. For the last few days, the euro has been under pressure and that has been weighing on the market.Today, the euro is breaking down further and nearing a one-year low. Results from debt auctions in Germany and Italy failed to inspire any confidence. And the credit gauges in euroland have been deteriorating for weeks. I hope EU officials develop more of a sense of urgency.The weak...

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Research Groupthink.

I recently sat in on a research group. There'd already been home testing and diary writing. Now there was a discussion about what the product/service category meant to the assembled group and, lastly, there was an element of further testing. It was a long, informed and opinionated session. And then they left the building and went home.The research company will, no doubt, host other groups, write reports and make presentations that the client will...

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Tuesday, December 13, 2011

Dip Buyers Surface In Early Trading

The market is higher in early trading, as buyers have stepped up to buy the latest dip that was yesterday's selloff. There isn't a whole lot in the way of positive news, but that hasn't gotten in the way of this morning's agenda to put some money to work.The FOMC meets today and while there is some rumors of the Fed announcing further QE initiatives, I think the most likely scenario is to hear more of the same and that the Fed remains accomodative.In corporate news, Best Buy (BBY) reported earnings that missed consensus estimates and its stocks...

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Want more customers? Fill your car with balloons.

So yesterday while driving home from nearby Enumclaw, Washington, I was winding my way along familiar back roads and slowed when I caught up to a white sedan driving just under the speed limit. While normally this might irritate me and my lead foot just a tad, yesterday, it didn’t. The car had only one occupant, a guy, but was also filled with red and green helium-filled balloons. It was kind of obvious that he was looking for an address, because...

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Monday, December 12, 2011

Monday Morning Musings

The markets are down sharply in early trading. So much for that bounce on Friday. As of now, it looks more like that was just a reprieve to the selling that started in earnest on Thursday. But let's see how the day shapes up.Increased skepticism with Europe's latest "plan" has led to yields in countries like Italy and Spain rising again. Other credit metrics are also deteriorating today. Europe's stocks markets and the euro are all lower this morning.The drop in the euro is boosting the dollar and hurting commodities. Oil prices are down to $97.65,...

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Sunday, December 11, 2011

The Little Things that Cost Your Business, Big Time

I love football. I’ve been an avid fan since I was young, mostly of college ball, but now that I’m married to a bona fide ‘cheese head’ – a native of Fond du Lac, Wisconsin – I’m watching a lot of pro ball too. During one of the games I watched today, a team (thankfully not the Packers) made several very fundamental mistakes which resulted in yards and yards of lost ground for their team, on offense and defense. I told my husband that if I were...

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Friday, December 9, 2011

Remember Pearl Harbor Day and a Generational Marketing Breakdown

Earlier this week, Pearl Harbor Day (December 7) was observed to remember the day Japanese bombers attacked the US forces stationed in Hawaii—an act which brought the US, finally, into World War II. It's a day to honor those that fell and all those who served. It was the members of "the greatest generation" whose lifeblood and sacrifices made on the front lines of the war and at home paid for the freedoms we still enjoy as Americans. What is "The...

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Stocks React Positively To EU Summit Announcement

There weren't a ton of details provided about the new agreements that came out of the EU summit, but after yesterday's sharp selloff the news was enough to spur buyers back into the market.The members agreed to tighter fiscal controls, with penalties for member nations that exceed budget deficits of more than 3% of GDP. They also stepped up the time table with which the ESM should enter the picture. But it looked to me like the dollar amounts they are talking about are still not enough to really ringfence the problems. Also, Britain decided not...

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