The Coke Laziness Machine.

You've probably seen the video above. It was posted in January and has over two million views on YouTube. A UK version was apparently launched today in the hope of repeating the viral trick (though it appears to have been online since early July and as of this morning had not managed that feat, having only been viewed 3,000 times).

I don't get it. There are no media regions in the digital world and thus think global, act local must mean more than repeating the same stunt in different countries and posting it to the web. If it's interesting the first time, then it will have spread and "we" will all have seen and have no interest in seeing it again. Or am I missing something?