Wednesday, September 29, 2010

Heed The Aged?

We live in a youth-obsessed but ageing world, a world where the elderly are often ignored. Well we do in the first world. Elsewhere, the vast majority of populations are heavily skewed to the under 30s, yet respect for elders is pronounced.

Why that is and whether it will change seem to me to be important questions for marketers to ponder.

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