Dear Chris...

He'd love to hear from youAs the spending battle reaches its climax, public sector bosses from the cops to the profs to the jolly Jack Tars, are starting to fight dirty. Cam and George need to be resolute.The leaker of Doc Fox's letter to Cam is reportedly being tracked down by the very latest and highly sophisticated MOD drones. But given that the leaker pretty well has to be someone at the top of the MOD itself, it...

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Heed The Aged?

We live in a youth-obsessed but ageing world, a world where the elderly are often ignored. Well we do in the first world. Elsewhere, the vast majority of populations are heavily skewed to the under 30s, yet respect for elders is pronounced. Why that is and whether it will change seem to me to be important questions for marketers to pond...

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Screwing Savers

So the Deputy Governor of the Bank of England thinks savers should stop moaning and start spending. He says:"Savers shouldn't necessarily expect to be able to live just off their income in times when interest rates are low. It may make sense for them to eat into their capital a bit... Very often older households have actually benefited from the fact that they've seen capital gains on their houses." So now we know. Savers should not expect the Bank...

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Fairness For All... Except Working Taxpayers

Everyone is entitled to a proper cooked breakfastAs we await the outcome of Iain Duncan Smith's think-the-unthinkable welfare review, news reaches us from an acquaintance out in the country. A cleaner he knows:"...met up with someone she knows well from schooldays locally and they exchanged the usual. What are you doing now? asks my contact. I'm on the sick, was the reply. What's wrong with you then? Oh it's my nerves she said, in fact I'm trying...

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Severe Shortage Of Millionaires

Wrong message - we need more millionairesWith Red Ed at the controls, we can expect Labour to target the undeserving rich just as stridently as they ever did back in the day. But the middle class, no, they won't be squeezed. Labour under Ed will cherish and protect the middle class. It's those rich bastards who'll have to pay.But who exactly are those rich bastards, and are there enough to go round? Robbing from the rich to give to the poor...

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Quango Bonfire - Smoke Seen

Yes, that's definitely smokeToday's leaked list of quango terminations makes interesting reading. Out of the 1000+ currently in existence, 177 are definitely going, 129 are being merged, and a further 94 are still awaiting sentence. Onto the bonfire go some of BOM's real old faves: the Audit Commission (eg see this blog), the Qualifications and Curriculum and Authority (see this blog), the Thames Gateway Development Corporation (see this...

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What's Wrong With Marketing?

On an obscure train journey one afternoon this week, I sat near a microcosm of marketing myopia - three executives working in the promotion of horse racing in this country. In the space of ten minutes (and in their own words) they revealed a number of common marketing/business traits.1) Assuming homogenous demand.One of the three was bewildered by the fact that while Chester racecourse had booming attendance in recent years this was not reflected in the static television viewing figures of their racing. The answer is that Chester, an idiosyncratic...

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Policing - Just Like The Major Told Us

A rather big police errorSo now even the police admit they've failed against the yobs. Her Majesty's Chief Inspector of Constabulary (HMIC) says:"In the 70s, 80s and 90s every time there's been a cutback the first thing that's gone is the front line on the streets and I think it's been a big error and we've paid for it... anti-social behaviour... and its variants, that signal lack of control on our streets, have grown and evolved in intensity...

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Debt Interest Takes Off

Yesterday's public sector borrowing stats gave us a sharp reminder just why we need to get on with those spending cuts. Net borrowing for August was actually up on last year, and year-to-date is only marginally below last year - despite the increase in VAT and throttling back on public investment.Looking at the detail, the scariest single number is that for debt interest payments. Year-to-date they have increased by £8.1bn, a staggering 73%....

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Latest On Three Old Favourites

Another of the Major's money saving ideas1. Public Sector Rich ListWhen the BBC puts on an entire show about public sector fat cats, and even compiles its own Rich List, you know the landscape is changing (see here). Last night's Panorama told us that a staggering 9000 public sector employees are earning more than the Prime Minister. And despite the irritating background music, and despite Panorama's inexplicable failure to credit the TPA...

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Planning Season for 2011: Trickier than Usual

This is my 8th year of analyzing and guiding on tech marketing budgets and allocations and it will be the most dynamic that I have witnessed.Here are the facts and factors, and some guidance thoughts.First, the Macro-Economics of revenues and marketing budgets:Based on IDC's annual Tech Marketing Benchmarks Survey (completed 9/10), marketing budgets for the very largest tech vendors will increase by 3.7% in 2010. (I estimated that it would be 3.5% back in 3/10; and so our forecast was very good.)For the first half of 2010, revenues for tech vendors...

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Party Political Broadcast On Behalf Of The Envy Party

BBC R4 has just completed a week of propaganda broadcasts for the Envy Party, funded by your telly tax (you can listen again here).They conducted a survey asking poor people if rich people get paid too much. And guess what - it turns out they do! It turns out that FTSE chief execs shouldn't get the average £2.1m pa they apparently pull in today, but only £118k - a cut of 94%. And at the other end, care assisitants should get an immediate raise of...

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Mysteries Of State

Tyler is personally inclined towards Hokeycokeyism, but he has no problem with the Pope visiting Britain. None whatsoever.Where he does have a prob is with the reported cost to taxpayers. £12 mill seems like an awful lot of money for a state visit, especially when the visitor has brought his own Popemobile. Where can it all be going?Policing? Well, no - apparently that will cost a mere £1.5m. Leaving another £10.5m unaccounted for....

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Paper Factories Still Booming

Another consignment ready for processingTyler was once told by an ex-Cabinet Secretary that Whitehall is "a bit of a paper factory". Tyler was shocked - he'd previously believed Whitehall's output comprised nothing but high quality governance services.The funny thing is, despite all that stuff about e-government, Whitehall's observable output still largely comprises paper. And we'd like to know what it costs.We don't know exactly how much paper...

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Public Sector Job Cuts

Don't believe everything they tell youThe skirmishing is nearly over and Cam's government is confronting the reality of public sector job cuts. Yesterday Theresa May stepped up to the plate, facing down the boys in blue with their hysterical claims of imminent social breakdown, and leaving them in no doubt that the cuts are going to happen. Their job is to deal with it. To find ways of working more much more efficiently with fewer staff.It's...

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Shouldn't Marketing Speak With One Voice?

Where I questioned Coke's lack of local distinction last time, today I'm bemused by what I perceive to be Old Spice's defensive localisation.The ad above is one of a series that has appeared recently. This one refers to jet fighters and punching as designators of the manliest man in town, another cites monster trucks and tool boxes. To me, the tone of voice is completely at odds with the intelligent wit of "the man your man could be" that is also...

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Our Overpaid Public Sector

Sorry... what pay cuts are you talking about?Yesterday's research study from the Office for National Statistics confirmed what BOM readers have known for some time - Britain's public sector employees are on average paid much more than their private sector counterparts.Here's the summary table (click on image to enlarge):As we can see, the ONS have done their comparisons both for gross pay, and for gross pay plus employers' pension contributions....

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So What's New?

Didn't we go round these loops before?After Tyler's disgraceful summer of idling, BOM is finally returning to the air. So what's new?Well, there's been much leaking and speculation re the forthcoming public spending review. The public sector unions are threatening a General Strike against job cuts, the police warn that cuts will mean the breakdown of law and order, the Navy and RAF reckon some as yet unidentified foe will roll over us unless...

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The Coke Laziness Machine.

You've probably seen the video above. It was posted in January and has over two million views on YouTube. A UK version was apparently launched today in the hope of repeating the viral trick (though it appears to have been online since early July and as of this morning had not managed that feat, having only been viewed 3,000 times).I don't get it. There are no media regions in the digital world and thus think global, act local must mean more than repeating the same stunt in different countries and posting it to the web. If it's interesting the first...

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How Marketing Is Really Seen.

Overheard on a train:We'll give the marketing agency the message and image we want to convey and we'll just get them to make it look ni...

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Make It Obvious.

Many people think that the art of the headline is to attract attention. Well, the one above ticked that box for me but when I delved deeper, I discovered that the noise was emanating, irony of ironies, from a "marketing" company upstairs (read phone sales training company) and that the closure was voluntary, not enforced.The art of the headline is not just to attract attention. It must also impart information and lead to something that doesn't disappoint....

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Make Marketing Relevant.

Before enjoying an epic of epic-ish epicness last night, I was assailed in my cinema seat by a horrible advertisement featuring inane vox-pop proclamations extolling the wonders of cinema. That's right, my enjoyment of the cinema experience was diminished by an advertisement preaching the joy of the cinema experience to people who were already sitting in a cinema!The screen real-estate was there, the audience was there and the had an ad, so the marketing...

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