The Feel Of A Name

A woman was explaining to me tonight how the url of her new venture was pleasing to type in the sense of the relative movements of either hand.

This had occurred by luck rather than design, but it makes one think. I'm personally a little sceptical about the positive impact of a product or service name - unless it is a spectacularly good one. But making it easy/fun to type might be a clever reinforcer and a way to utilise the impact of the sense of touch in a previously unconsidered way.