White Heat Holidays

Everything is perfectly under controlHumongous deficits, sterling crises, emergency budgets, tax rises, strikes, and a weak divided government headed by a delusional Prime Minister with neither plan nor credibility.It could well describe the coming winter. But it was actually the sick man of Europe swingin’ his way through sixties.Poolside, Tyler has been reading Dominic Sandbrook’s White Heat, a lengthy but highly readable account of Britain under...

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Make Marketing Interesting.

The resurgence of sales that follows an artist's death is just one example of the social aspect of consumption. Output that has been ignored in recent years suddenly become hugely popular and Amazon sales rise 700-fold. It's all a timely confirmation of a recent New Scientist article that discusses the longevity of performers' careers extending beyond their peak. The reason? People are social animals who like/need to share common ground.The human desire to find common ground in conversation pushes us to discuss already popular people.The long...

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Are you Ready for Marketing's 2010 Annual Planning Process?

Have you started planning for your 2010 fiscal year yet? Our best practices study in planning – people, process and technology indicates that the average marketing planning cycle begins about 6 months before the fiscal year end. (for CMO Advisory Service clients, refer to "Marketing’s Planning – People, Process and Technology, IDC Doc. #216134) If you're one of the more mature organizations, planning will be part of the fabric of your weekly, monthly and quarterly team meetings.Regardless, a significant part of this annual process is assessment...

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The Feel Of A Name

A woman was explaining to me tonight how the url of her new venture was pleasing to type in the sense of the relative movements of either hand.This had occurred by luck rather than design, but it makes one think. I'm personally a little sceptical about the positive impact of a product or service name - unless it is a spectacularly good one. But making it easy/fun to type might be a clever reinforcer and a way to utilise the impact of the sense of touch in a previously unconsidered w...

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Holiday Ideas

You will need one of theseHaving only just been castigated by one BOM reader for "laziness born of financial comfort" (see this post), I hesitate to mention the following: Mrs T and I are off on holiday for a week.But while we're away, here are a couple of things that you might want to try.First, do - please do - take a look at an excellent new website, Debt Bombshell. Not only does it tell you everything you never wanted to know about our ballooning...

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And Another Thing...

No - you listen to me for a changeAs we said right at the outset, Tyler started BOM because Mrs T got fed up with him shouting at the telly. Her view was - and is - that all blokes of a certain age get grey hair and glasses (plus maybe trousers that are an inch or two short), and then start pontificating loudly and uncontrollably to the extreme annoyance of those around them.The traditional remedy was to shoot them. But post the Human Rights Act,...

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Walking Away

Gordons do not walk awayMany apologies for two days without posts. You're not interested in excuses - Tyler simply walked away from his duty. Or as this email puts it:"Dear sir, If you do not post at least once a day, please do try to convince me that your heart and soul are in this blog. You miss many opportunities to score points against our enemies and seem to display a laziness born of financial comfort which most of your followers cannot afford....

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Holding Out For A Hero's Story.

Intel's latest campaign takes the idea of creating a story to heart by looking at the concept of hero/rock-star in a different way and thereby differentiating their tone of voi...

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OMG

Soaring into the stratosphereOMG 1Today's public borrowing stats are way beyond dire: they are OMG terminal.In the first two months of this financial year the government borrowed £30.5bn, comfortably over twice what they borrowed in the same two months last year.At this rate we will certainly blow Darling's budget forecast of £175bn borrowing over the entire year. Even a straight pro rating suggests we'll hit £190bn, but with unemployment surging,...

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Government By Porkie Pie

Brown's performance at yesterday's Prime Ministers Questions was breath-taking. Does he really think we'll believe his lies about future public spending growth (see previous posts eg here)? Does he really think we're that dumb?The Major and I have been trying to remember if Gordo has ever told us the truth about anything. Consider his record:10p tax rate fiasco - liedAbolished boom and bust - liedGovernment debt - liedEU constitution referendum -...

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Sales Enablement and The Year of the Sales Rep

I've spoken about sales enablement quite a bit in this blog, and I'll continue to do so as marketers improve their ability to better enable the sales process from an internal as well as an external perspective. With this in mind, Clare Gillan, IDC's SVP of Executive and Go To Market Programs, will share some of her insights in the sales enablement area. . .Thanks Michael. At IDC's recent annual Directions event, I gave a presentation titled "The Year of the Sales Rep." In response to The Year of the Sales Rep notion, an SVP of sales asked me, "Why...

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Fantasy Grown-Ups

There must be something else we can listen toOn Monday, Mrs T and I were driving along a real road in a real car in the real world listening to a play about a parallel universe. Well, to be honest, it wasn't clear if it was really a parallel universe, or whether the central character was just fantasising it was real. Or maybe he knew it wasn't real, but thought he could make it real by telling enough lies about it.It was called the World At One,...

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Storyspace Is the New Airtime.

Marketers have traditionally spent a lot of their budget on obtaining airtime or its equivalent in various media. Exposure was deemed to be the direct route to attention and maybe interest.Purefold suggests the provocative alternative of focussing one's budget on acquiring as big a share of the "storyspace" as possible. Their stories are creative-commons-protected, crowd-sourced ideas centred upon subjects suggested and sponsored by businesses. Yours don't need to be. But you do need to have stories around which a crowd will congrega...

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News From BOM Correspondents - 20

This week's news and links:Sinking GordoExcellent cartoon above is by Dutch illustrator Siegfried Woldhek. So much for G's supposedly massive international standing.Well worth taking a look through Siegfried's gallery (copied with permission).(HTP Michael P)Honours for failure"Dr Barbara Hakin, East Midlands health authority chief executive and key player in GP negotiation over pay and contracts, has become a dame." (BBC News)So would that be those...

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Public Service Productivity - Still Appalling

Fancy stats, but the picture remains the sameFor many years now, the Office for National Statistics has been beavering away trying to develop measures of output and productivity in our public services. It hasn't been at all straightforward, as we can see by glancing at the dense array of statistical formulae they have been forced to deploy.So why is it important?Because we've shovelled vast amounts of dosh into these services over the last decade,...

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What Do You Want Your Customers To Say?

You're in a restaurant. You've been served and are eating your meal. Your table is then approached by a waiter/waitress and you can be asked one of two questions.1) Is everything OK?2) Is there anything else I can help you with?Unless you're particularly belligerent or annoyed, your response to the first will probably be a polite "yes, thank you" regardless of the situation. You'll feel faintly patronised and the establishment will learn nothing...

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Green Shoots

Green shoots, eh? Seen any round your way?Yesterday's report from the National Institute (NIESR) said:"Our monthly estimates of GDP... point to March as having been the trough of the depression, with output rising in April and May."According to them, GDP rose by 0.3% between March and May.Which has been seized on by some Labour commentators as confirming the economic genius of Gordo. His boldness in reflating, bailing out the banks, and slashing...

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Give And Take Marketing.

I was told yesterday that Yahoo had recently upgraded their messenger service for mac users. Was that person happy? No, because after waiting a long time for this improved version to be offered, he discovered that he would have to upgrade his otherwise perfectly adequate computer in order to use it. I imagine that would be frustrating enough if he had to continue to use the previous software, but I was then told that while launching the new version,...

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Electors Have A Clear Choice - Truth Or Lies

One immortal soul heading downstairs"This is the day when the Conservatives have revealed their true manifesto for this country. There can be no doubt that the choice, whenever it comes, is between a Government prepared to invest in the future and a Conservative Party that is going to cut."So said our OMG-is-he-still-there "leader" at PMQs today.What on earth is he talking about? In the most recent Budget, his own Chancellor - second-choice Chancellor...

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The Message From Bruvver Crow

Two previous messages...And now we have his new message: a full-blown 48 hour strike on the London Underground, starting now.So what's it over, exactly?To start with, it seems Bob and the bruvvers don't like the pay deal they've been offered. They reckon that a five year deal giving them inflation plus 1% for the first year, and inflation plus 0.5% pa thereafter, is just plain mean.What! you exclaim.What the FFFF!!????Isn't it a fact that tube workers...

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Marketing Mugs.

During eleven years of treatment for mental illness, performance artist Bobby Baker created a painting each day. Until August, a selection of them can be seen at The Wellcome Collection in London. They include a brilliant evocation of uncontrollable weeping and are all accompanied by captions such asTerribly Tiny Dr T wearing her psychiatrist's shoe arriving in her shiny black Saab convertible to save our sanity. and this one that particularly took...

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PFI Millstone - How Heavy Is It Now?

It's definitely heavierRegular readers may recall an extraordinary exchange at a Public Accounts meeting in November 2007. The PAC were grilling Treasury mandarins on the PFI millstone, and they wanted to know how big the debt had become.Now, you might have thought that would be simple to answer. After all, PFI involves some pretty chunky liabilities, so the mandarins would surely have the figures at their fingertips.Er, no. The mandarins floundered...

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BtoB Marketing's Response to Social Media: Have we Lost all Control and Impact?

For decades marketing has been desperately trying to connect with their customers in a controlled, one-way fashion. We had control of the brand, all marketing content as well as the traditional channels that were used to communicate with the market. And even on occasion, we cautiously exposed our executives and engineers to our customers while all the time holding our breath that they didn't say the "wrong thing" that would hurt our image, costing us millions of dollars in marketing investment and countless hours including nights and weekends...

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News From BOM Correspondents - 19

Ford Zephyrs not good enough for them these daysIt's been too long since we did a round-up, for which we apologise. Frankly, events at The Golden Trough in Westminster have been so extraordinary and so distracting that everything else has sort of paled in comparison. But that's no excuse - we have to stay on the waste case, because it sure ain't gone away.1. NHS "Productivity" UnitDM Andy has the story of this... er... "efficiency" unit. It costs...

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