The Expertise Of Agencies.

One of my pet hates is the way that marketing departments outsource so much of their work. It's a question of balancing specialist skills against intimate knowledge of the product/service and its marketplace and I'm not sure that balance is correctly maintained.

But sometimes, I accept, I am too critical of agencies. Today, for example, I am sure the clients of an international agency will be reassured to know that its staff are increasing their skillset in response to this memo.


Subject: Think Chairs

Hi,

????????? from ???????? will be in the office on Friday February 15, to do a quick demo on how to use your chair.

He will be covering the following:

Alive Seating
Ergonomic Principles
Environmental Story

Please make sure that you bring your chair to the session.


(The Oklahoma bombing memorial are chairs worth thinking about.)