By Doug Williams Running a business means having to make a lot of very difficult decisions. Some of these decisions are going to be made with common sense and are no more difficult to solve than an elementary school query, but some of the pressing matters of business require hours and hours of careful deliberation to make. Of these pressing matters, few can rise above the importance of proper marketing. It is incredibly important for a business to handle its marketing properly, and that includes each and every aspect of it. The need for quality...