Monday, April 29, 2013

Proper Website Design For Businesses

By Robert Lawson


The internet has easily become one of the most powerful marketing tools of this era because everyone has access to it. It is for this reason that modern marketers have utilized this vast and powerful tool to make their companies known. However, before bringing the customers in, one must first impress them with a very nice website design.

The main goal of designers is to make the site look attractive, professional, and easy yo use. If the website looks like it has been done by an amateur, then the company who made it will lose credibility. The usual criteria of websites are its design, its functionality, its user friendliness, and its content.

The first impression is always the most important because this will be the deciding factor whether visitors will come back. So the color combination scheme and arrangement has to be appealing to the eyes otherwise no one will want to look at it. So the tip here is to use only two to three colors so that the website will look clean and tidy.

Not only are looks very important when it comes to internet marketing but user friendliness as well. Take note that a designer must not only think about how attractive the site will be but he must also think about how to arrange the buttons and sections in such a way where the viewers will have an easy time to browse around. In other words, the viewers must be able to find what they are looking for easily otherwise they will never go back to the site again.

A lot of people will say that the content will bring in the people. Although this is true, it is also important to remember that the arrangement of the content is usually more important than the content itself. From a designing point of view, no one is going to read to content unless the words are arranged in such a way that they are pleasing to the eyes.

With regard to wording, it is best not to put too many words in the site as people will become too lazy to read it. Add some pictures along with the words so that people will be more engaged to the content. Always remember that wordiness will chase people away rather than bring them there so make the words concise but precise.

The font family of the content is also another thing to consider. Some designers love to use fancy looking fonts like script writing or cursive. This is definitely not a problem however fancy looking fonts do not showcase professionalism. That is why the best thing to do would be to use block fonts unless the situation calls for the use of other kinds.

So basically, these are some pointers on how to make a really good website design. Now always keep in mind that the first impression will be the one that lasts because if the website is good, people will be more interested in the company. When that happens, the company will have more customers and rack up more sales.




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