I'm guessing it started as the sort of online reportage that used to make Twitter great. But, it also strikes me that it would be a smart way to do initiate some quick and dirty crowd-sourced ethnography.
While Google et al have learned to crowd-source translation and other data-gathering via online games and captchas, this ikeascenes meme is appealing to our love of spreading humour. And there's much more truth in humour than you'll find in focus-groups.
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