Marketing Savvy | March 12.2012 | Marketing Strategies to Boost Your Bottom Line

Today's marketing savvy newsletter with marketing strategies to boost your bottom line and help you gain a competitive edge can be viewed here.

Introducing yourself (and your business) for impact—so that other people remember who you are and what you do— requires some serious editing and practice. 99% of you are losing the attention of your audience, before you're even half done. You're trying to tell them much too much, you're getting too specific and you're diluting your message. Find out how to get it right.

Here's what you will find in the March 12 edition of the Marketing Savvy newsletter:

- I'm sorry, I've already forgotten your name

- The power (and profit) in pro-social motivation

- How to get employees who will boost the bottom line

- How big is your back end?

- Eight ways to turn your marketing department into a profit center

- When it comes to leadership, are you clouds or sunshine?

- Consumers picking virtual gift cards over plastic

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Elizabeth Kraus, author of 365 Days of Marketing and the 2012 Small Business Marketing Calendar: Little White Marketing Lies.

Dispel all the little white marketing lies that might be holding your business back - check out the 2012 Small Business Marketing Calendar: Little White Marketing Lies on amazon.com.  With hundreds of marketing ideas laid out for 2012, you'll get into a marketing groove and build a bigger role for your business in the lives of your clients!