Style, Strategy and Marketing Savvy
October 27, 2011I can't believe October is almost over. With the holiday season nearly here, do you have tools in place to keep your business in the forefront of your customer's minds? Today's newsletter is a social media article collage meant to help you do just that.
[ READ ] How to be your own media marketing machine
(elizabeth kraus | 12monthsofmarketing.net)
Yesterday I read a Chris Brogan post (co-author of NY Times best seller Trust Agents and author of Social Media 101) on entrepreneur.com which said "There are inexpensive ways to market your stuff, as long as you accept one fact: You're also a media company." If you're in the position of needing to run your own business while simultaneously promoting it, you might need a place to start, so I wrote this post laying out what you need most, and how to get started. <more>
[ READ ] Social Networks: Your Personal Operating Systems
(venturebeat.com)
Brian Solis, author of the newly-released, The End of Business As Usual suggests that a war for your social media soul is being waged by Google, Facebook and Twitter. Solis says, "Connected consumers are increasingly leaning on their friends for empowerment, entertainment, and enlightenment. Social networks are now personal hubs that bring information, people, and businesses together." . <more> Most Commented-On this week:
A new joint-venture, Niche USA
promotes military spouse-owned businesses and entrepreneurs < go >
With partners Jennifer Beatty (wife of a US Marine Corps officer, mother of two, full-time day job plus entrepreneur) my long-time friend John Schmidt, who recently entered the ranks of military families when his son told him of his decision to join the US Air Force, and myself, Niche USA was conceived and launched. Check out the site or the blog and if you know someone who needs to know about this project, please forward this information on to them! One more huge favor? Please 'Like' the Niche USA Facebook page to help us get more reach. [ READ ] 9 Ways to Build a Facebook Following
(smartblogs.com)
I've been in this spot (please note the favor request above) more than once. You set up a new Facebook page for your business or a special project, ask people to like your page, send out announcements and post like crazy, but so far, there's little to show for it. Here are nine ways to get your Facebook page 'liked' and on the move. <more>[ READ ] Smile Your Happiness Depends On It
(vancouversun.com) If you're old enough, you'll remember one of the original 'reality shows' whose climactic moment was punctuated with the phrase, "Smile, you're on Candid Camera." Well that phrase takes on a whole new meaning today, with studies showing that there's a correlation between the presence (or absence) of your smile on your Facebook profile page and your future happiness. <more>
[ READ ] 17 Twitter Marketing Tips from the Pros
(socialmediaexaminer.com) You might have written it off before, but now is not the time to stop using Twitter, which has grown more in the last nine months than in the last five years (and the trend is expected to continue). Here are 17 Twitter marketing tips from Social Media Examiner's writers that should keep you tweeting happily in the months to come. <more>
And last, but not least:
[ READ ] It's Time You Jumped On Google Plus
(networksolutions.com)
A skeptic at the outset, now that Google Plus is open to the whole world, I'm getting the point and seeing its value. Your connections there will not be the same people you interact with on Facebook, nor those you're connected with on LinkedIn; if it were so, I wouldn't make time for it. This article provides interesting insight and etiquette for why and how you should get on and see what all the fuss is about. <more>
On the resources page this month and free for download and use: a full page display and a 4-up postcard-sized version for signage you can use at the point of sale, on shelves, tables, as bag stuffers or handouts at your business to get your customers to "like" your Facebook page.
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Need social media, email and other marketing content? The 2012 Small Business Marketing Calendar: Little White Marketing Lies already has the schedule laid out for you for every month of the year, plus not only the how-to but also the content you need to carry out a strategic, effective electronic marketing plan.
Elizabeth Kraus is the owner of Be InPulse branding marketing - 12monthsofmarketing.com - and the author of 2012 Marketing Calendars, 365 Days of Marketing and Make Over Your Marketing (12 Months of Marketing for Salon and Spa).
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