Fridays 5 - Marketing Shorts and Sweets

I presume (and hope) that many of my regular readers will be off enjoying this summer-but-end-of-summer day, especially with the long weekend coming. My guess is that there will be little going on online after mid-day, or even mid-morning today -- and that is not a bad thing!

I'm going to hold my Monday newsletter for Tuesday release instead - [click here] if you want to be on the receiving end of that one (it's going to have some really good article links!)

Here are today's 5 short and sweet bits of marketing fun - enjoy, and have a great weekend!

[READ] The Best Customer Service Tip Ever
October is Customer Service Month, so you can expect to hear a lot on this topic from me. Here’s the real key, by way of Drew McClellan, but you have to “pinky swear” to do it!


[READ] 10 New Words Every Business Owner Should Know
I’m not sure whether this article meant to be funny or thoughtful, but it turned out a little bit of both for me. See what you think: Entrepreneurs need to keep up with the new business-related words and lingo that pop up almost every day. Here are ten “need to know” new words from the 400 recently added by the publishers of the Concise Oxford Dictionary to their 12th edition.


[READ] Pencil Shavings as Jewelry
If we remember correctly, one of the best timewasters in elementary school was getting up to sharpen your number-two pencil. Dublin-based Etsy shop KarolinFelix Dream has seen the value in these shavings, rescuing them from the garbage pail by making trippy accessories out of them. Consider these the perfect vicarious accessory for those of us sad about not going back to a campus this fall.


[READ] 8 Ways to Conquer Facebook Status-es
The most interesting status updates are likelier to make it into people’s Facebook news feeds thanks to the Edge Rank algorithm — simply put, the more likes and comments on a post, the greater the visibility. There are eight ways to increase your status updates’ visibility, according to Post Planner.


[READ] The 15 Wackiest Things People Listed on Their Resumes
Given that 45% of recruiters say they spend less than a minute reading a resume, it’s understandable that some people go overboard trying to bring some individuality to their work history. Rosemary Haefner, CareerBuilder’s VP of human resources, says to skip this kind of differentiation, saying that, “many times, it’s a disqualifying distraction.” See what HR professionals submitted as the wackiest things they’d seen on candidate resumes.


"Do Lipton employees take coffee breaks?" (Steven Wright)


Elizabeth Kraus – 12monthsofmarketing.com
365 Days of Marketing is available on amazon.com in book and digital formats.