The little white marketing lie that's hurting your business

Little white lies are falsities we tell people (and sometimes tell ourselves) that we believe to be benign, harmless. But there are little white marketing lies we tell all the time that may be hurting our businesses. Little White Marketing Lie #1: “We provide extraordinary (exceptional, excellent, etc.) customer service.”It’s a lie when you say it, it’s a lie when your competitor says it. Why? Because of exactly that: everyone says it. When I ask...

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Early Look: Stocks Look To End Quarter On A Down Note

The market opened under selling pressure this morning, following its cues from Asian markets which were down overnight and European markets which are lower across the board this morning. So much for the German vote of confidence on the EFSF appeasing the markets.We have seen a small bounce in the first hour of trading after some better than expected economic reports. The Chicago PMI reading improved to 60.4 in August, well above the 54.0 consensus. And the UofM consumer sentiment reading was revised upward to 59.4 from an earlier reading of 57.8.Still...

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Friday's 5 - Marketing Shorts and Sweets

Last night I went to a Keith Urban concert in Seattle with my mom. To say that she's one of Keith's biggest fans is to understate. I don't even like most country music but now after my 3rd Keith Urban concert in 4 years it's clear that he has some amazing gifts — not the least of which is his ability to sing to a crowd of thousands but still make you feel he's singing just to you. Not the least of which is his ability to write songs that make you...

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(Not So) Early Look: Sigh of Relief In Germany

When the markets are volatile in the opening hour, sometimes my early post is a little late due to trading coming first. This morning I wanted to add to some hedges as I was nervous about the early gains holding. The vote for the expansion of the EFSF was approved in Germany, which was a good sign. Some thought it might get voted down the first time, like TARP did here in the US. But Europe wasn't up all that much this morning, so I think it was the positive economic data that helped boost our markets.Final Q2 GDP was revised upward to +1.3% from...

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Coming Soon: The 2012 Marketing Calendar

I'm asked for copies of the 2011 salon and spa marketing calendar all the time, but 2011 is almost over! The 2012 Salon and Spa Marketing Calendar is done and will be released within the next two weeks. It will be available on my website at www.12monthsofmarketing.net and amazon.com. If you're not a salon or spa pro -- take heart! A 2012 Little White Lies of Marketing Calendar (which will be helpful for any type of business) will be released in...

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Stocks Look Tired After Three Day Rally

The market was nicely higher in early trading, but has already given back those early gains and is now slightly in negative territory. Yesterday the SPX rallied back up to the 1195 level before losing momentum and closing at 1175.This mornings burst of buying came on the heels of continued hope that plans in Europe are coming together and they will get the votes needed for their EFSF bailout fund.In earnings news, both Accenture (ACN) and Jabil Circuit (JBL) reported stronger than expected earnings and their stocks are both higher.Asian markets...

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Early Look: Sigh of Relief Or Just Window Dressing

The markets are up nicely again in early trading, following yesterday's roughly 275-point gain in the Dow. Currently, the Dow is up another 230 pts. CNBC said this would be the first back-to-back 200-pt gains for the Dow since 2008, which seems hard to believe, but I haven't checked.Asian markets joined in the action overnight, rallying across the board. Hong Kong bounced by an impressive +4.2%. European markets kept the momentum going this morning, with Germany up as much as 4.3% at one point.The gains in Europe started yesterday with the chatter...

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Tip #3 of 3 - “How to create instant loyalty using a simple ‘storyselling’ technique”.Look, the fact is, you are more than just a painter or painting business owner… You are a:Father or MotherBrother or SisterVolunteerParishionerSports fanFishermanMusicianAmong SO many other things…My point is, YOU ARE so much more than your profession… and to be honest, it is better to be ANY of these things when you walk into a prospects house to bid a paint job. Let me explain.When painting contractors walk into a new prospects house and instantly go into professional...

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Tip #2 of 3: “The POWER of offering your customers different pricing options”One of the key secrets of successful painting contractors is their ability to meet and work within a customer’s budget. (READ THAT AGAIN)One of the biggest mistakes you can make bidding paint jobs is to only offer one price! (I have a feeling that this tip is going to revolutionize a lot of painting businesses.)Look, we all know that painting is a luxury and not a necessity and when most people decide to have painting done, they know exactly what their budget is going...

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Tip #1 of 3: “Use an expiration date or deadline on ALL of your contracts/bids.”You know as well as I do that people will drag their feet if you let them. That’s why you should NEVER submit an open ended bid/contract.If you have been in the painting business for any length of time then you know that the price of materials (especially paint, AND GAS) can fluctuate throughout the year. Putting an expiration date on your contracts encourages people to make a decision, or risk paying a higher price down the road.So what is the optimal amount of time...

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Monday Morning Musings

The market got a nice bounce out of the gate, but so far it has been short-lived as the volatility remains high and the enthusiasm is proving elusive. There was no real news out of Europe over the weekend, and the fact that no news is sometimes good news may have helped spark a relief rally.Asian markets were lower across the board overnight, but Europe has been higher this morning, with Germany rallying as much as 2.7%. There has been talk that eurozone officials may be preparing new steps aimed at shoring up the fiscal and financial conditions...

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Early Look: Stocks Bounce From Key Support

If you were up early enough to see the S&P futures before the open, it looked like the market was going to open lower again. But as the open of trading drew closer, the futures began to slowly improve. In the first hour of trading, the SPX came close to testing that 1120 level again but has since climbed back into positive territory.Industrials, which have been hit really hard this week, are leading the early action. While energy stocks continue to lag here. The Nasdaq is outperforming the S&P so far also.There hasn't been a lot in the...

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Basics: Build Your Electronic Marketing Toolbox

Long gone are the days when your marketing could be confined to the occasional postcard, flyer and yellow pages listing. It's never been easier to get your marketing messages out into the public sphere; but for the same reason, it's never been more difficult to get your messages noticed. You can't afford to believe that you don't need an electronic marketing toolbox stuffed to the gills with hard-working tools in prime condition; tools that you'll take out and put to work nearly every day.Here are the basics plus an overview of the 4 most popular...

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Friday's 5 - Marketing Shorts and Sweets

Say it isn't so! If I was whining last week, I'm whimpering this week about needing more day in my days and more days in my week. We'll see if I can't sprint through today to catch up, in the meantime I have 5 great links to share with you to put a bright little happy face right at the end of your week! [READ] 1 of every 8 minutes spent online, is spent on FacebookFacebook dominated headlines this week, so you can't expect me to do any different. With stats from HubSpot like these, every business should be figuring out how to leverage the Facebook...

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Mid-Day Update: Europe Hogging The Spotlight

The global selloff started last night in Asia, partially in response to the selloff here in the U.S. but some slowing economic data didn't help the situation. When Europe opened early this morning, its markets were also down sharply. The concerns about Europe are not going away, and I get the sense that the authorities over there aren't willing to do something "big" without the cover of a major disaster. Whether its a Greek default or a major financial institution in trouble, the potential outcomes are equally unpleasant to this investor.The market...

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FOMC To Commence "Operation Twist" To The Tune of $400 billion

Here is the latest statement from the FOMC:Information received since the Federal Open Market Committee met in August indicates that economic growth remains slow. Recent indicators point to continuing weakness in overall labor market conditions, and the unemployment rate remains elevated. Household spending has been increasing at only a modest pace in recent months despite some recovery in sales of motor vehicles as supply-chain disruptions eased. Investment in nonresidential structures is still weak, and the housing sector remains depressed. However,...

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Key Findings From IDC's 2011 Tech Marketing Benchmarks Study

Between May 15th and July 31st, 2011, IDC's CMO Advisory Group fielded its 9th annual Tech Marketing Benchmarks Study. More than 100 tech companies representing about $850B in revenue responded, making this the CMO Advisory Group's most successful benchmarking study to date. The average revenue for companies in this data set is $9.5B, and these data include companies ranging from less than $500M to about $100B. Technology hardware, software, and...

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Early Look: Tech Relative Outperformance Continues

The market was briefly higher in early trading, but has since dipped back into negative territory. Actually, the SPX is lower on the day right now, but the Nazz is still barely in positive territory. Tech is handily outperforming today, and continuing the relative sector outperformance that we have seen of late. Materials are taking it on the chin so far this morning. The poster child for the group could be Freeport McMoran (FCX) which is down more than -5% as copper prices have plunged recently and there is chatter of slowing demand from big players...

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The Most Important Eyeballs Are Your Own.

Forget focus groups, quantitative research and ethnography, the future of marketing lies with noise-cancelling headphones. Yesterday, I donned a pair as part of this art installation at St Pancras station and I saw the light.The idea of the piece was to transpose the characters from the headphones onto the people moving through the station, its retail units and its food outlets. For a while it worked very well, but then I realised I was cancelling...

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The Customer Cloud: The Killer App for the Social Enterprise

The old two-step marketing and sales model for customer creation is dead. Today we have a three part model: Socializing, Marketing, and Sales – with socializing taking on increasing importance and marketing being redefined in the process. That’s a good thing for customers but it makes the market more competitive for sellers. Companies have to seek out and engage with both existing and potential customers in radically new ways outside of explicit business contexts with resources previously not thought of as customer facing. This activity is going...

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Early Look: Italy's Downgrade Priced In

The market was slightly lower in early trading, but has since bounced back into positive territory. Asian markets were lower overnight, but Europe was actually higher this morning.Europe's rally is somewhat surprising given that Italy had its debt rating downgraded last night by Moody's. Speculation about this downgrade has been talked about since last week, so it wasn't a total surprise. And news that Greece is closer to an austerity plan that will help them secure aid seems to be trumping the news on Italy today.Healthcare stocks are leading...

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Early Look: Renewed Worries Over Greece

The markets are sharply lower this morning on the heels of overnight losses in Asian markets last night as well as pronounced weakness in Europe this morning. Last week was a nice reprieve to the selling, as the markets bounced back 5%. But this morning there are renewed worries about Greece's ability to meet its debt obligations.President Obama is set to deliver a speech about balancing the federal budget, which will include some ideas for new taxes on the "rich". Don't expect this to do much of anything to help the markets.Outside of that, there...

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This week's style, strategy and marketing savvy newsletter - September 19

In this week's style, strategy and marketing savvy newsletter, you'll find: Original Content: - Niche marketing ideas that should be music to your ears- The one competition you can't afford to losePlus more success strategies: - Show us your red lips (4 Facebook contests that worked)- How consumers are interacting with brands on Facebook- The four P's of a fully-alive business- Five reasons why websites still matter- I already know you're an expert- Ten principles to live by in fiercely complex times[Click here] to go to the newsletter and read...

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Early Look: Europe Considering TALF-like Program

The markets have been volatile again in early trading. Coming off the heels of very solid rallies in Asia and Europe, our markets began to climb in the first hour of trading but so far traders have sold into that rally and pushed the indexes back to the flat line.It's very possible that folks are nervous about going long into the weekend, given that any piece of bad news to surface out of Europe over the weekend could hit the markets come Monday morning. Also, the markets have put in a very nice week already, with the major indexes up roughly 5%...

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Friday's 5 - Marketing Shorts and Sweets

I'm in denial, and I will thank you to let me live in a space where it cannot possibly be Friday, because I did not get enough done this week. I once commented to a boss that I wished I had 36 hours in each day, so I could get more done. She pointed out that even if I had 36 hours every day, I'd only take on more so it would never be enough. Point made! So to help you make the most of the hours you have today, here are 5 short and sweet marketing treats for one last bit of inspiration or a head start on the week to come. [READ] Thanks for the...

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