Wednesday, September 30, 2009

Painting Business Success: Do You BELIEVE You Can Succeed?

Success is a state of mind... Do you believe that statement? Do you believe you are worthy of success? Do you believe you have what it takes to succeed?Do you believe that the economy or competition can hold you back from success?...I could go on all day asking questions about your belief system, but the point I'm trying to make is, the level of success you ultimately gain comes down to what you believe you can achieve.Am I full of crap or do you agree with me? Leave a comment and let me kn...

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Tough On Big Ticket Items. Not.

Since Mad King Gordo reeled off his latest shopping list of new public spending commitments, we've been treated to a succession of Labour politicos thrashing around trying to explain how it will all be paid for.The much-hyped Millipede (Ed) was particularly ludicrous on Newsnight, coming across as an earnest 16 year old Young Socialist who doesn't have the faintest idea how the real world works. Most ludicrously of all, he's the one in charge of Labour's election manifesto.All we've been given is the tedious mantra that Labour will not shy away...

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Tuesday, September 29, 2009

Head And Heart

Socialists have always speechified from the heart... even in March 1945"The Conservative Party want people to believe that the ballot paper has an option marked change without consequence... But the financial crisis forced them to show their hand and they showed they had no hearts."Brown to the Labour Conference today.No hearts.You see that's the thing about socialists - they somehow imagine that anyone who isn't a socialist doesn't have a heart.They are the Good Guys, and on that basis they feel able to order your world, to relieve you of your...

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Fifty Off The Wrist

His Lordship's speech seemed somehow familiarTyler missed Mandy's high camp performance yesterday, but within seconds he was emailed by a rattled member of the recently rediscovered middle class. OMG, it said, OMG - did you see that?! Mand has turned things around! A few deft strokes from the Master and their resistance is visibly stiffened... Gord somehow sneaks back in... within 12 months His Lordship takes the controls... we're going west!His Lordship obviously went down well, and the morning after Poll is still panting:"Yesterday came Peter...

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Monday, September 28, 2009

Law Facing Yet More Disrepute

What we really need is a law against vacuous speechesNo time for a proper blog today, but I've just taken a quick skim through Darling's conference speech. I wanted to find the detail on his two pre-announced Big Announcements, ie Labour's new laws to "crack down on bankers' bonuses", and to ensure "fiscal responsibility".Here's what he told us:1. Bankers bonuses"... in the next few weeks we will introduce legislation to end the reckless culture that puts short-term profits over long-term success. It will mean an end to automatic bank bonuses year...

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Decide To Misuse It.

While explaining their new customised newspaper business, Russell presciently observed that what they were saying to the industry was"We've broken your business model, now give us your machines."I was reminded of this last week during a presentation by an architect from Zaha Hadid's company. He was explaining how he had borrowed some CGI software to automatically generate a variety of ways to populate a piece of land with buildings. It was largely incomprehensible to me, but it seemed to work. And then he threw away this line."We just decided to...

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Sunday, September 27, 2009

Losing The Will To Live

The set for next year's Labour conferenceListening to a sweaty Gordo blustering his way through this morning's session with Andy, it was easy to understand why Labour has lost the will to live. It would have been bad enough getting bludgeoned by Gord when they were all still on the winning side, but now they can hear the guns a few streets away it must be intolerable.In fairness to Marr, he did have a go at asking a few questions. But as per, he...

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Friday, September 25, 2009

Grandstand Governance

You're paying for thisDoes anything useful ever come out of these global grandstanding opportunities?This week's G20fest was billed as the moment when "world leaders" would agree a new governance regime for the international financial system. This was the moment when the banks would be brought to heel, and when the big surplus nations (especially the Chinese, but also the Germans and the Japanese) would be bound into a new economic settlement in...

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Thursday, September 24, 2009

Stopped Clocks

Bob Beckman (pic) was an entertainer in the retail financial markets. He was superb. So superb that he made a fortune from writing investment books, columns, and a subscription newsletter. He even had a regular show on LBC radio.Bob specialised in wild-eyed prophesies of financial doom. For example, in 1983 he came out with an apocalyptic tome entitled The Downwave: Surviving the Second Great Depression. Which, among other things, said “By 1987 there...

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Wednesday, September 23, 2009

Performance Marketing.

Attention. Interest. Desire. Action. The goals of one famous marketing pathology. And the goals of any performer too.I've already written about the marketing parallels of the way comedians end their shows, but attending a recent show by Sunset Rubdown reminded me how all our marketing should aim to mirror a live performance. It must be audience-grabbing, exhilarating, pacy and memorable. It's a one-off chance to impress and you have to perform.Stealing...

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A Surfeit Of Grads

BA in Hat Studies (First Class Hons)Following comments on Monday's uni post, we've taken a closer look at the graduate employment stats. Is it true that increasing numbers of grads are unable to find full-time employment in graduate jobs? And what exactly gets counted as a "graduate job"?The latest official stats are contained in the Higher Education Statistics Authority (HESA) report Destinations of Leavers from Higher Education Longitudinal Survey,...

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Selling Paint Jobs is About Confidence NOT Competition

The two most powerful ways to quickly increase your confidence level and skyrocket your profits are:Knowledge - The most successful painting business owners ALWAYS KEEP LEARNING.Confusion stifles confidence and causes inaction, which leads to stress, frustration and failure.Hands down, the fastest way to gain the level of success you desire is to 'learn from other peoples success.'Begin to associate yourself with folks who are doing or have already done what you are trying to do.Find out what goals they set... what actions they're taking... what...

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Tuesday, September 22, 2009

Well Dodgy

Crooks or idiots - either way we loseDodgy building contractors have always enjoyed a fruitful relationship with our local councils. Sometimes it's been out-and-out T Dan Smith (pic) corruption*, but more generally the problem has been our old friend the Simple Shopper.Today, the Office of Fair Trading (OFT) announced the outcome of its long-running enquiry into bid rigging among contractors supplying councils and other public sector customers. It...

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ATTENTION Painting Contractors: NOW Is The Time For Action

America's StrongestBuilding MarketsBy Prashant Gopal of BusinessWeekWhere permits are on the riseAcross the country, there are signs of life in the real-estate market as requests for building permits once again begin to pick up. So far this increase is more of a trickle than a flood, but the trend is nevertheless encouraging.For the most part, the affected markets can point to a specific reason behind the uptick, such as it being a military base, campus town, major energy town, state capital, site of a natural disaster or a combination of all of...

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Monday, September 21, 2009

Pro-Active Painting Business Promotion for Fall

Fall is a funny time of year... Homeowners are in a hurry to schedule last minute painting projects and painting contractors are in a hurry to kick up their marketing efforts before the holiday season starts.One of the best ways to take advantage of the Fall season (and get a lot of great FREE publicity) is so to organize a block party!Block parties are a great way to get to know your neighbors, as well as create relationships with other small business owners in your community.Here are a few guidelines to help get your "Block Party" started: Check...

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The University Of Real Life

M Mouse 101We've blogged Labour's appalling record on higher education many times (see all posts gathered here). In summary: Taxpayers now spend £12bn pa on higher education, up around 50% in real terms since 1997; the students themselves spend a whole lot more There are 2.3m students, or 4% of the entire population (including 27,000 doing the Major's favourite, the degree in media studies)The 50% participation target is "aspirational" - ie entirely...

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Sunday, September 20, 2009

Cosmetic Surgery Won't Cut It

It's gonna take more than a shot of BotoxWe're all cutters now.Even Mr Balls has flipped a back somersault since his appearance in that unconvincing parallel universe play back in June. Back then, he told us: "I think with tough choices we can see real rises in the schools budget in future years". But three months is an eternity in Balls years, and now he says he'll axe 5% off the schools budget.Apparently he's suddenly discovered he can run our...

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Saturday, September 19, 2009

How to Bid Paint Jobs Blog Up & Running

Because we get so many questions about how to bid paint jobs, I thought I would start a blog specific to that topic and post everything relating to bidding paint jobs over there.The link to that blog is http://howtobidpaintjobs.com/blog/This blog will be kept for marketing topics and tips as well as updates on the progress of our new painting business growth related projects:We have a lot in the works so make sure you sign up for our RSS feed so you can be notified every time we upda...

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Friday, September 18, 2009

Still Heading Down

Up is good - down is badToday's public finance stats revealed by far the highest August borrowing ever - £16bn. It takes the total for the financial year so far to £65bn, nearly £40bn above the corresponding figure last year. And public sector net debt is now at 57.5% of GDP.It's sobering to look at the longer-term perspective.The chart above shows annual borrowing on a rolling 12 month basis from December 1993 up to August 2009. And as we can see,...

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We're Mad As Hell...

Here we are againAs we've blogged many times, back during the 2005 election you couldn't sell the proposition that public spending needed to be cut. You couldn't even give it away - and Tyler knows because he tried.How the world has changed. According to the latest polls, there is now a huge majority for cutting - by three-to-one in the Sunday Times poll.And as the political wind has shifted, so have all three major parties. All now promise cuts, even if - like St Vince* - they have so far been rather better at arm waving than spelling out precisely...

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Thursday, September 17, 2009

Misunderstood Marketing Terms: 1) Niche.

Niche does not mean too small for others to bother with - though it might start that way. Niche does not mean specialist - though it might start that way.Niche does not mean a different marketing mentality - though it might start with different tactics due to size of audience and budget.Every market segment is a niche. Niche simply reflects customer focus. Coca Cola are niche marketers. So are y...

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Tanks Back On The Lawn

What happened to the lawn last timeAll Labour governments end up in serious difficulty over their union paymasters. They spend their first years pandering to union demands, and their final ghastly Götterdämmerung months impotently trying to explain away the resulting inferno (and see Mr Dale's post yesterday with an update on the disgraceful issue of union Danegeld).In the late 60s, Wislon famously ordered one union leader "get your tanks off my...

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