Tuesday, August 11, 2009

Not All Painting Business Web Sites Are The Same: Three Important Things To Consider

If you are a painting business owner who is serious about building a successful long term business, you probably already understand the importance of having an online presence.

However not all painting business web sites are the same and unless you know what you're looking for things can get a bit confusing...

Here are three important thing to consider:

  • Do the people developing your web site have a background in marketing and/or the house painting trade in general?
If not you may be paying way to much for a general web site that will not have the right look, feel and layout. After all you want a web site that not only looks good but is also a powerful MARKETING TOOL that will turn visitors into customers!

  • Do the people developing your web site offer any kind of marketing advice about how to get ranked on the first page of major search engines for local keyword searches?
What good is a web site if no one can find it? Be sure that the company you have build your web site understands how to build it so the search engines can find it. Also make sure they offer on going support (via email, phone or membership site) in case you have any questions.

  • Does your web site allow you to collect email addresses or accept credit cards?
Collecting an email address from every visitor and every home owner you do an estimate for allows you to build an asset. A qualified list of people that you can market to over and over again for free!

Imagine having a data base of 100... 500... 1200... or more people that you can stay in touch with, send promotions to or ask for referrals from, and it costs you next to nothing.

...And when you can give your customers the choice of using a credit card to pay for the paint job (or offering 3 easy payments) THAT IS A HUGE ADVANTAGE over the competition!

Right now you may be thinking that a web development service like this would cost a ton of money but that's not the case.

In fact if you would like more information on how to get your painting business set up with customizable, E-Commerce web site that is EASY for search engines to find just leave a comment to this post and we'll send it right out to you.

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