Monday, August 31, 2009

There is NO ROOM for Women In the Painting Business:

Today's blog is a response to an email we received last week. Here's what it said:Dear Andy, I am a female in the painting business and I would really like some inside trade secrets. I have a lot of men give me a hard time because they say a woman belongs at home. This is such old school. I'm in a position to take on a lot of work as I have now found a great crew but don't really know how to bring that work to me. I have always done interiors and am certified in plaster finishes. I went to school for the plaster finishes. I would...

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Saturday, August 29, 2009

Big Brother BBC

Public service broadcastingIt's well worth reading the full text of James Murdoch's Edinburgh speech attacking our Big Brother tax-funded BBC. Because his message - self-serving though it may be - goes far beyond the BBC and our state media commissars. It is a powerful attack on the very foundations of big government:"The consensus appears to be that creationism - the belief in a managed process with an omniscient authority - is the only way to achieve successful outcomes. There is general agreement that the natural operation of the market is inadequate,...

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Friday, August 28, 2009

Education Education Education

Fool's goldEvery year we blog the latest downward lurch in exam standards (eg see here and here), and every year we listen to the same tired old debates on Newsnight and the Today programme.Are exams getting easier?The left, government ministers, and the teaching unions say no. The facts say yes.The best independent survey - the one conducted by Durham University’s curriculum, evaluation and management centre (see here) - says A Levels are two whole...

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Thursday, August 27, 2009

Painting Business Success Happens Much Faster When You Have A Coach/Advisor Helping You

So many painting business owners struggle (unnecessarily) because they try to grow their business by themselves through trial and error...Those who become very successful rather then moderately successful or fail all together are those who (9 times out of 10) have someone coaching and advising them.I just came across a great article (by Ray Dunaway) that illustrates this point...A primary key to success in a start-up business is finding the right management coach/advisor.As I struggled through my first business I began observing other businesses,...

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Cutting The Line.

Three lessons from my post office.1) Don't put a sign announcing changes at the entrance.It seems logical to put it there, but people have been visiting the post office since they were young and they are not there to browse. They have a purpose and will purposefully walk straight past your sign because they know what they want to do and will not be seeking guidance. If you want to change their behaviour, a sign won't cut it. You have to understand...

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Socially Useless

According to FSA head Lord Turner, much of the activities of the City of London are "socially useless".Er... how does he reckon that?Unless Tyler has got this wrong, the City has long been Britain's big success story. It has generated a large chunk of our national income, paid humongous taxes, and provided hundreds of thousands of highly paid jobs. It's also paid for all those cheap clothes and tellies we now import from China: Doesn't sound useless....

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Wednesday, August 26, 2009

The Wrong Man

Very confusing - these rich boys all look the sameNo time for a proper blog today on account of helping one of the Junior Tylers make his new home approximately habitable. But as we lifted unsavoury carpets and shuttled rubbish to the dump, we listened to the BBC's adulatory obits for Ted Kennedy. And I suddenly realised I've lived most of my life under a terrible delusion.You see, I'd always believed Ted Kennedy was that womanising drunk who killed...

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Painting Business Success: What Does It Take To Succeed LONG-TERM

Over the last three and a half years I have been privileged enough to have spoken to hundreds of painting contractors all over the world....and the one consistent thing I hear from the really successful (Financially) ones who have used the techniques and strategies laid out in our programs is this:"If there is one new nugget of information... one new marketing idea that I haven't thought of... one simple spark of inspiration to keep me going (growing) then it is worth the investment."I have come to realize that those who succeed long-term are those...

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Part Time Painting Business = Full Time Income

Today I'm responding to some feedback we received from the latest edition of the "Painting Contractors Perspective" Newsletter...Steve Writes:Hello Andy,I am just doing my research now about starting a painting business. My hope is to do it part time, no more than 2-3 days a week. Could you devote an issue to the part time business start up and the best ways to ease into the trade with little prior experience?Looking forward to your reply, thanks Steve JohnsonThank you for your question Steve!The first thing I will say is that starting a part time...

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500 Days Of Summer.

Some blogs recently suggested that fiction titles were better sources of business advice than the traditional non-fiction tomes. Accordingly I was going to recommend the new movie 500 Days of Summer as a guide to the futility of trying to match your product/service with people who are just not interested. But that's not why you go to movies, so I leave what you take from it up to you. I'll simply recommend it highly and, in line with the impact of...

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Tuesday, August 25, 2009

Politics Of Envy (cont)

We already have big redistributionPol was back on an old favourite this morning:"A high pay commission would change the climate of what is socially acceptable by challenging the self-serving myths of mega-earners... With powers to investigate, it would make transparent who is earning what and why, ending secrecy: information has transformative power. I would go further and make all income tax returns public documents. The initial shock would be salutary,...

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Monday, August 24, 2009

Nice Work If You Can Get It

The wages of unemploymentGiven that romantic strolls along sunset beach were out (on account of there being a howling gale and no sunset), one staycation evening Mrs T and I found ourselves watching a new C4 reality TV show.It's about a woman who lives in a huge eff off mansion (Thornbridge Hall above), having made an even huger pile of cash.She seemed jolly pleased with herself, as well she might. As the number one player in a growth industry, her...

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Marketing Encore.

One of the oddest aspects of live performance is the end of a comedian's set. The end of a theatrical or a musical performance is usually very obvious. Climactic even. The audience shows its appreciation and there may well be an encore or a curtain call. In comedy, the performer tells a final joke and that's it. You don't really know it's the last joke until they say "thank you and good night". And is there anything more incongruous than a comedy...

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Sunday, August 23, 2009

Same Old Same Old

The roller-coaster of government debt - here we go againTime to catch up after our staycation in the grey sunless Westcountry (hope Mr Dale has better luck this week). Except there's nothing much to catch up on: it's just more of the same old grey sunless same:1. NHS sick leaveAs we've blogged many times (eg here), sick leave in the NHS is higher than in any other organisation known to man. Updated stats were released last week: "The average NHS...

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Saturday, August 22, 2009

Three Fast - Easy Ways To Sharpen Up Your Painting Business Brand & Image

No matter the size of your painting business, having a nice sharp image and uniform brand goes a long way in gaining the trust and respect of prospective customers...Here are a few fast, easy and affordable tips to tighten up your brand and image:Keep the same look and feel on all of your marketing pieces, correspondence letters, web site, uniforms and signage.If you have a logo or tag line (slogan) be sure to include it on everything the public and your clients will see. This synergistic look and feel will help you attract a higher caliber of...

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Friday, August 21, 2009

Painting Business Web Sites: Update & Progress

Thank's to everyone who gave feedback regarding our upcoming web site development service... Not only were the responses helpful but also quite enjoyable to read. We had a great meeting with Bill (our programming partner) yesterday. We worked through the planning part of the project and nailed down some important details. I will post updates to this blog as we continue to move forward. Keep in mind we are developing this web site service "specifically for painting contractors"... This will not be some low end cookie cutter program, but rather...

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Thursday, August 20, 2009

Social Media Guidelines

I've posted a couple of blogs recently about the rise of the social media function and how BtoB companies can best leverage social media. A common theme has been the need for marketing to provide guidance, guidelines and infrastructure without stifling the power of this new channel to reach customers, prospects and influencers. To help with your journey, I've included below a list of social media guidelines that several companies have published:Adobe Acrobat Users: http://www.acrobatusers.com/blog_guidelinesCisco: http://blogs.cisco.com/news/comments/ciscos_internet_postings_policy/Dell:...

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Wednesday, August 19, 2009

Exercise Your Marketing Muscles

I can hardly type today because I'm SO sore... You see, for the last three years or so I have been running my painting business and consulting full time rather than swinging a brush....And I have put on A LOT of weight!So last week I decided to hire a personal trainer to whip me back into shape and today was my fitness evaluation... OUCH!In fact, worse than ouch... I puked! and as I type this blog post my arms are still trembling.Over the years as I saw myself getting fatter, I would go on a diet and exercise for a week or two which always helped...

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Monday, August 17, 2009

Residentail Re-Paint Quality: How Good Is Good Enough?

These tips will help new painting business owners gain confidence going into their first contract paint jobs...I remember the very first residential repaint job I ever landed on my own...I had painted in the field as an employee for over a decade before I started my own business and when the day came that I was to start my very first "Solo" paint job, all of a sudden I had a panic feeling as I was about to start cutting in.I wondered:What kind of quality is this customer expecting?How good is good enough?So I picked up the cell phone and called...

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Customer Service By The Book.

I walked into the sneaker store. Within seconds, an assistant asked if he could help me. My response was to point out that I had just arrived and might need his assiatnce shortly.The timing of when you address your customers is arguably even more important than what you say. Good customer service takes that into account. Regimented customer service manuals do n...

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Friday, August 14, 2009

Outstanding Painting Business Press Release Example

I'm re-posting this outstanding press release below as an example of what to do and how to do it!Press releases are an awesome way to keep your painting business on the mind of homeowners within your community and position yourself as THE expert.If you aren't using press releases to get publicity, use this one as a template and start now! To see the original click hereSuccess Story: A Positive Approach Keeps Phones RingingCompany Focuses On Customer Service, QualityStaying the course has helped Northern Contracting maintain solid footing as the...

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Why Do You Want To Own Your Own Painting Business?

I'll be perfectly honest with you, painting for a boss eight hours a day is a lot easier than owning your own business. Of course it is also extremely limiting in many ways...For example as an employee you are limited to:The amount of hours you can workThe amount of money you can makeThe amount of vacation timeThe amount of sick daysThe lifestyle you can gainThe amount of freedom you can achieveAnd much moreHowever, being an employee requires very little thinking... You get to start at a certain time and once the day ends you are free until the...

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Staycation

Doing their bitMr and Mrs T are heading West for a week's staycation. According to the Met Office five day forecast, they'll be enjoying "sunny intervals" - which is why they're packing their bicycle capes and waders.Times are tough out West: as the Western Morning News says:"RAIN-LASHED holidaymakers are considering shunning the Westcountry after the Met Office's U-turn on a "barbecue summer" forecast.Travel firm Lastminute.com said interest in...

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Thursday, August 13, 2009

Gee Thanks Guys

Would you risk losing this? Tyler is a big fan of the US. We owe them bigtime. Not just for all those bailouts over the years, but also for inventing the future. It's difficult to imagine how much poorer we'd be - in all senses - without the free market dynamism and risk-taking capacity of our American cousins.Yet for all that, they are sometimes a little... well, what should one say... a little brash. And their current beating up on the NHS is an...

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A New Twist On An Old Saying About House Painters

If you have been in the house painting trade for any length of time I'm sure you're familiar with the old saying:"Painters Are A Dime A Dozen But A Good One Is Hard To Find"For the most part from my perspective, that saying rings true. Don't get me wrong there are a lot of really good painters/painting businesses working in the field but very few of them know how to "Get Found".To me this saying has more to do with "Marketing Skills" than it does with "Painting Skills".I like to say:"Painters ARE A Dime A DozenBut Good One's Make Themselves EASY...

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Owning a Successful Painting Business Offers Priceless Freedoms

Lifestyle is one of the main reasons I started my own painting business, and it became very clear to me yesterday how blessed we have been.When I say lifestyle I'm not talking about owning the biggest house on the block or driving the fanciest car, but rather the ability to own your own time... call your own shots... be there for the important things!Yesterday was my daughter Myla's first birthday and we spent the entire day with friends and family, and I didn't have to call anyone to ask for the day off... It was FANTASTIC!It was the first day...

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Pumped-Up On Experimental Drugs

At least he tested it on himselfAs regular readers will know, we are very concerned that the Bank of England is overdosing us with monetary stimulants. We're especially concerned at the Quantitative Easing (QE) programme - or printing money as we old-timers still call it.Last week, against all expectations, the Bank announced a further dose of QE, taking the total from £125bn to £175bn. Which has worried us even more. Because as others have said,...

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