How To Select A Search Engine Optimization Firm

By Philip Smith

Search engine optimization has become a must have service for all businesses seeking to capitalize on e-commerce. Simply having a website is not enough to generate the required traffic leads. An expert is required to work on the website structure, content and design so as to make sure that it can easily be found by the search bots.

Selection should start by looking at the ability of a firm to enhance local exploration. A high number of internet users tend to place a location at the end of a query. This means that the resulting results will be localized to meet the user input.

Internet marketing involves much more than designing web advertisements. A good campaign manager will look at ways to optimize advertisements for websites and also social media. The campaign should also target video sharing sites which are known to attract high volumes of internet traffic.

Keyword research is a core activity in internet marketing. It involves researching on phrases that are commonly used by local internet users. A bid is then placed on such phrases. Proper stuffing must also be done to ensure that the business website is among the results provided to a user based on a particular keyword that has been used.

Demography is also very important. It is important to understand the particular market demographic that is being targeted. This will include looking at their gender, age and basic consumption habits. The information obtained from the demographic analysis is then used in devising a good campaign that will be worth the money spent on the expert.

Each campaign has to be analyzed to determine whether it has been successful or not. Success is established by using online analysis tools to check the amount of traffic being received. One must also establish how much of that traffic was converted in to actual sales by the business.

Link building can be categorized in to two groups. These are the one way link building group and the reciprocal link building groups. One way links are mainly used in attracting higher in bound links without providing the option of a link back from the originating website.

Search engine optimization will also involve exploring the pay per click option. Pay per click comes with standard regulations and procedures that will need to be adhered to. Pay per click incorporation will also need to look at the possibility of including a landing page. The landing page is the first page that will appear when a reader clicks on the link to an advertisement.

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Monday Morning Musings

Markets were higher only briefly after the opening bell today, but have since slipped back into negative territory.  The Nasdaq is still slightly higher thanks to AAPL and MSFT which are both higher today.

In economic news, March existing home sales hit a rate of 4.92 million units which was below expectations.  Homebuilding stocks are weaker today on this news.

Earnings reports continue to roll in, and it will be a busy week this week.  Probably the biggest report investors are waiting for is AAPL on Tuesday evening.  A few stocks trading higher this morning after report earnings include HAL, BEAV, and SIX.  Stocks trading down after earnings are CAT and PHG.

Asian markets were higher across the board overnight.  China was flat after reporting that non-performing bank loans rose 20.7% in March.  Japan rallied 1.9% after the G20 meetings failed to accuse the country of devaluing its currency.  In Taiwan, the unemployment rate held steady at 4.2%.

European markets are also higher today after Italy finally elected a president, 87-year old Giorgio Napolitano.  Elsewhere, ECB members have commented that the ECB could cut rates further if economies continue to deteriorate.

The dollar is a bit higher this morning and commodities are mixed.  Precious metals are higher with gold trading up to $1420.  But copper prices are lower again.  Oil prices are also down a bit to $87.90, and ag prices are lower today as well.

The 10-year yield is down to 1.68%, testing last week's low of 1.67%.  And the volatility index bounced from that 15 level that we have been citing  to 15.80 currently.

Trading comment: The market gave back its early gains, but so far the selling pressure hasn't been to great.  It will be a battle today with bulls trying to defend the SPX 1550 level and bears trying to push it back below its 50-day average (now near 1544).  As to whether the market still has more work to do in this most recent correction, we are leaning towards that being the case.  But we are also mindful of the fact that a LOT of investors have been looking for any pullback to put more money to work in equities, so it wouldn't be all that surprising if these folks got impatient and started buying sooner rather than later.

KAM Advisors has long positions in AAPL

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What Is A Multi Stage Marketing Affiliate Marketing System?

By Steve Zones

A multi stage promoting affiliate program is much like the network promoting business and operates also the same way. Associate marketing means that you are selling somebody else's items and solutions for which you get a payment. Multi level marketing takes this strategy a level higher.

Multilevel marketing affiliate program works like all other affiliate program with the only addition that you can recruit people under you who in turn enable you to promote the items and solutions and increase the chances of sale. It involves a multi tier program when you have uplines and downlines. This means if you are enrolled into a MLM affiliate proogram, the person who recruits you'll be your upline and you'll be that person's downline and when you recruit somebody under you, that person will probably be your downline and so on.

In a single-tier affiliate program, what happens is that you will get commission one time, just for the items you sold. Nevertheless, in a multi tier or multi-level marketing affiliate program, you get paid over and over even for the products sold by your downlines. Thus, this basically signifies that you reap profits out of the efforts put in by your downlines.

Every multi-level marketing program does not have the same structure however the way they earn cash is all the same. i.e. when you enroll in a multi level associates program, you're expected to hire certain amount of people for which you get commissions and each of those downlines under you are also expected to recruit sign ups thus increasing the amount of people under you together with the amount of income you get.

Nevertheless, if you're planning to sign up such a multi-level marketing affiliate program, make certain you join only the very best of such programs. A MLM affiliate program which provides you the freedom or option to retire once you have arrived at the highest level in the structure and which guarentees a residual income throughout you life, is an excellent system to stick with. Some multi-level marketing affiliate programs will come with the plan that if anyone buys their items from you, they instantly become a member. This proves to be a lucrative scheme as you don't lose out on recruiting downlines and hence enhancing your chance of getting overriding commission.

A multi level marketing affiliate program that charges a regular monthly fee for their goods and services will also offer you a recurring monthly income i.e. you receive profits for referring others to a membership site and strive to receive money as long as that person remains an associate.

The only real problem of a multi-level marketing affiliate program is that you simply end up with less commission at the beginning because you will have not many downlines. And so the key to earn plenty of cash is to have a very vast network of downlines working for you. stay in the game, you have to think smart.

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To know more about multi level affiliate marketing, Click here.

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Managing A Reputable Url Shortener Website Can Be Easier Than You Think With These Tips

By Bob Mila

Propositions are clues to success. A clue can lead to get reward. Follow these clues to managing a successful URL shortener website and you will reap the rewards.

A successful tip for effective URL shortener websites is to avoid the use of graphics and animations that hinder the navigation. Your visitors come to your site for information and they don't want to be figuring out how to use a menu. The use of graphics or animation for navigation is a big repel for most visitors.

Take the time to put together quality help pages FAQ's, Docs, etc. and feature them prominently. Users searching those sections are in need of guidance, and you want them to find that help as fast as possible.

One of the best branding strategies on a URL shortener website is to include your business logo on the home page. According to studies, visitors spend an average of 6 seconds focusing on the header of the home page for its images and graphics. Your logo in the proper place can aid create a strong impression.

Routinely add stuff to your URL shortener website. Updating it regularly gives a notion of competitiveness in comparison with other URL shortener websites. Arrange a program and follow that to connect more with your users and keep them away from waiting more.

Code reviews are essential because perhaps, if you are doing the site yourself it is your first time coding. It might be worth hiring an experienced developer to have a look through your code and see if you've got everything set out correctly. Obviously, if there are any major errors the URL shortener website will not work but any minor things that you might pick up on, an experienced developer might.

A great feature of a URL shortener website is to have a menu with minimal number of items. Provide your visitors lesser number of choices so that they don't suffer from an indecisive situation. If you give them more menu items, there is a lesser chance that they would click any item on the menu.

If you wish to host a commercial URL shortener website, it would be best to avoid the use of free hosting. Such a site would have lots of distracting ads. So, it would be perfect to purchase a web-hosting schedule so as to create a better impression on your visitors.

Considering how important content has become on the web, look into hiring a couple freelance writers to produce your blog posts. They will have the writing skills to put together quality copy quickly and affordably. After the initial teaching them about your site, they should be pretty hands off.

About the Author:

When you are dying to know more about short url api, do not wait longer to go online and look for best url shortener in the search engine.

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Wonderful Approaches For the Affiliate Marketing Organization

By Alessia G Sal

There have already been a lot of people who've attempted to turn out to be productive in affiliate marketing but did not take the time to gather details about it just before jumping in with both feet. In the event you take the time to discover the following information, you might be certain to locate higher achievement inside your knowledge.

If your objectives in affiliate marketing include massive income, usually do not feel you'll make the huge bucks operating alone in your spare bedroom. It is not effortless to produce a fortune via affiliate marketing, but it is not not possible, either. To create such huge business, even though, you should go into business professionally. That implies employees and offices and consultants and all of the headaches they bring.

Search engine optimization is actually a enormous component of affiliate marketing. In case your website isn't ranked depending on the search terms people are utilizing to locate goods, they're going to seek out the items prior to they locate you. This means that you happen to be not driving them there, and that implies that you aren't earning commissions once they acquire.

When putting affiliate marketing hyperlinks in your weblog web page, consider employing the advertising hotspots. These contain the best left corner of your internet site, the end of one's posts, as well as contextual links inside your posts. The less difficult it really is for people to discover and click in your affiliate hyperlinks, the more money you may earn.

The demographics of the site and visitors are important. You need to make sure that the affiliate advertisements that are in your website also marketplace for the identical demographics. It tends to make no sense to have advertisements for one thing which has absolutely nothing to do together with the path in which you need your internet site to go.

Take the time to learn some tricks in the trade prior to obtaining involved with any affiliate marketing plan. If you get into it with out being aware of the basics, you happen to be probably to seek out yourself receiving ripped off and wasting your valuable time on some thing that is certainly bound to fail.

To boost traffic to your affiliate Web site, attempt getting busy on YouTube. You'll be able to generate interesting videos that entertain or inform individuals, and contain a hyperlink back to your Website or weblog inside the video's info and in your user profile. This can get your affiliate marketing enterprise a lot more attention and make you far more funds.

It's a verified truth that a lot of buyers will not click on an affiliate URL at your internet site. Possibly they resent seeing commission paid to an affiliate, maybe they feel less security when buying from an affiliate. Right here is how to conceal not just the affiliate code but anything about that URL which could indicate it is an affiliate hyperlink. Use Javascript.

Don't make the assumption that a larger affiliate network is necessarily much better than on that is smaller in size. Bigger corporations advantage from employing bigger networks since they can afford the huge expense. Smaller businesses need to have smaller charges as well as a spot which is significantly far more committed to buyer service.

Contemplate the things you're promoting and how they fit into your reputation. I've seen numerous "Mom blogs" who partner with adult product internet sites, and I completely understand that numerous consensual adults really like that sort of thing, but I know it really is a huge turn off for me. I in fact stopped visiting their websites due to the fact I find it mildly offensive, as well as your audience will leave your website, also, if they feel the same way.

Now which you have taken the time to understand a bit of information regarding affiliate marketing, you might have a good head start in making a achievement of your venture. You are confident to find numerous methods to incorporate the data from this article into your affiliate marketing strategy and succeed.

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Not Waving But Drowning

Apologies for lack of posts. Denham Senior has been hospitalised with a serious heart condition and blogging has therefore moved to the back seat. But today's report from the Royal College of Nursing just has to be clocked.

According to their latest survey, NHS nurses are still "drowning in a sea of paperwork". Nearly one day in five is spent filling in forms, ticking boxes and ordering supplies. RCN general secretary Peter Carter says:

"These figures prove what a shocking amount of a nurse's time is being wasted on unnecessary paperwork and bureaucracy. Yes, some paperwork is essential and nurses will continue to do this, but patients want their nurses by their bedside, not ticking boxes."

Yes, indeed. And visiting Dad in two NHS hospitals over the last several weeks we've been able to study the process up close and personal.

The first stop was a large acute hospital just beyond the M25. It suffers all the usual problems: decrepit buildings, huge financial deficit, and a chronic - and I do mean chronic - lack of parking for visitors. Admission even for blue light emergencies like Dad is via a 12 hour plus trolley wait in A&E, and once finally admitted, care is in the hands of those overstretched uncontactable doctors. The nurses spend huge amounts of time behind the counter filling in forms rather than being out on the ward with patients, and you virtually have to book an appointment for one to stop by your bed. The whole impression is of an operation struggling barely to keep its head above water.

The second stop was one of Britain's top specialist heart hospitals, and it is much more impressive. What's done there in terms of heart surgery is truly world class, and its clinical staff are the business. The doctors are top notch, and the nurses do real nursing (Dad even attempted to take one home with him). Morale seems high, with junior nurses actually on first name terms with the top consultants. True, it's clear that staffing ratios are higher than in the general hospital, but much more striking is the excellent attitude and commitment of staff members.

Yet even here, the nurses told Dad they have a complaint. It isn't the hours, or the inconvenient shifts, or the stressful sometimes stomach-churning work, or even the pay. Their number one complaint is excessive paperwork. And even though they don't let it interfere with patient care, we watched them filling in great piles of paper in every spare moment.

So what's it all for? Why do we need all this paper?

Back in the dark days of the Commissariat, much of it was to satisfy the central planners that patient pathways were being rigorously followed, that prescribed risk assessments were being fully documented, and that every bedpan could be duly accounted for. Or rather, to provide a full audit trail which could be filed away to protect bureaucratic backsides in the event of a system malfunction.

But surely we're now three years on from all that. Surely we don't need all that now?

It's not that Jezza Hunt isn't aware of the problem. He's told us before of the million nursing hours a week spent on form filling rather than caring for patients. Of the nurse who had to fill in a 22 page form and 10 additional forms to get a desperately ill patient admitted to a trauma ward. And of the Hospital Trusts who have to report to, and comply with, 60 different regulatory, licensing, commissioning and public scrutiny authorities. Why, he's even ordered a review of NHS bureaucracy.

But he's attempting to tame a monster. The NHS is far too big, and the bureaucracy far too entrenched, for one single weedy minister to prevail.

The only way of getting on top is to break it up, give us choice and competition, and allow the hospitals themselves to find ways of managing their own affairs. They must be held accountable for results, not for how many boxes their nurses have ticked.

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The Best Methods for Getting Yourself out of Debt

Debt can often feel like a ball and chain around your ankle, weighing you down both mentally and emotionally. It can make you feel like a failure, cause you to lose sleep at night and can even destroy your credit record.
It doesn't matter if it's student loan debt, credit card debt, or money you owe to friends and family, it's all debt. As I have learned over the years, there are many different ways to get yourself out of debt. One of these strategies may work best for your situation.
No matter how badly you are drowning in debt, there is always a way out. Take a look at these methods for getting yourself out of debt and find the one that works best for you.

Source: AMagill

Methods for Getting out of Debt

In reality, just Google the word "debt" and you will come across pages upon pages of websites offering their advice on how to get rid of debt. Some of that advice will cost you, most of it is free. Can you say over-whelming? I know I found it daunting and confusing too. Where do I begin? Which advice is best?
I've taken the methods from some of the more popular experts on the subject of getting rid of debt to make it a little less confusing and because their advice is solid. They are:

• Rich Dad/Automatic Millionaire Method
• Gail Vaz-Oxlade Method
• Mary Hunt Method
• Dave Ramsey Method
• Suze Orman Method

The differences between each of these methods is rather minuscule. What makes each method for getting out of debt different is where they put the most emphasis in their plans and if you are reading their books, the way they explain things. It's all about what you feel comfortable with and what works best for you.

What These Methods Have in Common

As I mentioned earlier, most methods for getting yourself out of debt have much of the same advice with some slight variation. The advice that most experts have in common are as follows and should be considered necessary:

1. Stop spending or stop digging yourself further into debt
2. Put as much distance between you and your credit cards as possible. Cut them up, put them in the back of your freezer, basically pretend you don't have them anymore and stop using them. This also means stop accepting or applying for new credit cards!
3. Renegotiate the interest rates on your existing credit cards to get a lower interest rate
4. Consolidate your credit card debt if you have more than one credit card that you are carrying a balance on
5. Establish an emergency fund of cash. The amount varies here but most experts suggest a minimum of $1000. It must not be tied up in any investments that will not allow you to access your money in 24 hours.
6. Make it a priority to get yourself out of debt

Pay Yourself First

Source: Graur Razvan Ionut

The Rich Dad/Automatic Millionaire Method

The reason I lumped these two together is not so much because their methods are the same but because their focus is the same. Pay yourself first, even if you are in debt.
The Rich Dad method I found interesting because it seemed to fly in the face of what most of the other "experts" out there were telling me with regards to getting myself out of debt. Despite drowning in debt, in many of Robert Kiyosaki's books he strongly advocates to always pay yourself first, put your money into assets and then pay your bills/debts with what is left-over. Of course, when he and his wife Kim did this, they were essentially each working 2 jobs or working as much as they could to be able to afford to pay themselves first AND still be able to pay their bills.
While the Rich Dad method seems to fly in the face of reality, he does have a valid point with regard to paying yourself first no matter what, and that is, if you always put all of your money towards paying your bills/debts, you lose valuable months, even years that could help you start building your nest egg. You may also never get around to putting money aside into assets.
The Automatic Millionaire method is very similar. David Bach puts emphasis on paying yourself first as well (based on your gross monthly salary) with more emphasis on making these payments to yourself automatic, of course. The Automatic Millionaire method differs from other methods with regard to creating a budget. Many experts advocate budgeting your expenses. His method works well for those of us who despise budgets (as I do).
After paying yourself first (based on your gross income) and taking half of that money to put towards debt repayment, you basically have the rest of your income to live on for the month. The challenge to not overspend that money and force yourself to use credit to get by because you fell short.
Where he differs from Rich Dad is his method involves taking that money that you would pay yourself first with (whichever percent of your income you are able to afford, 5%, 10%, etc.,) and splitting that in half. Save half of that money and use the other half to pay down your debts.
The Automatic Millionaire method also includes something called DOLP which stands for Dead On Last Payment. This method is recommended for people who are unable to consolidate their debt due to bad credit or other issues. The idea behind DOLP is to get rid of your credit card debt once and for all.
DOLP works as follows (taken from The Automatic Millionaire by David Bach, 2003 pages 180-183):

• Make a list of the current outstanding balances on each of your credit card accounts
• Divide each balance by the minimum payment that particular card company wants. The result you get is that account's DOLP number. For example, if you have a Visa balance of $500 and the minimum payment is $50, by dividing the total debt ($500) by the minimum payment ($50) gives you a DOLP number of 10.
• Once you've figured out the DOLP number for each account, rank them in reverse order, putting the account with the lowest DOLP number first, the one with the second lowest number second, and so on.
• Take half of the money you would pay yourself first with and apply it to the card with the lowest DOLP number. For the other cards, you make only the minimum payment.
• Make it automatic.

Sample DOLP Chart

Account	Outstanding Balance	Monthly Min. Payment	DOLP #	DOLP Ranking
Visa	$1000	$50	20	1
Mastercard	$3000	$80	38	2
Sears Card	$1,150	$35	33	3

• Gail's Guide to Building a Budget
  I've created a step-by-step plan for all those who wish it to follow. Using this plan and Gail's Interactive Budget Worksheet, you can build a budget that will not only tell you how youre doing, but also how much to stick in the jars
• Own Up to Your Debt Worksheet
  Instantly find out online how much your monthly payments will be if you want to pay off your debt in 12, 24 or 36 months.

The Gail Vaz Oxlade Method

The best way to describe the Gail Vaz Oxlade method of getting out of debt is the all-or-nothing approach. Regardless of how much you owe, if you don't make plans to have your debt paid off in 3 years or less then you're not serious enough about getting out of debt. Gail argues that if you take longer than 3 years to pay off your debts, you most likely will never get yourself out of debt. Almost the opposite to what Rich Dad argues, but focusing on rapid debt repayment instead of paying yourself first.
Gail also believes in putting money aside for emergencies, but unless you have the wiggle room with your money, to start putting money into investments (usually she advocates RRSP's) once your debits are paid off, use the money you would normally put towards debt repayment into RRSP's instead.
Her reasoning behind this method is very similiar to what others argue and that is, there is no point in putting money into investments that give you a 5% return when you have credit cards with a 19% or higher interest rate.
Gail's method for getting out of debt includes a two-pronged approach. You can either cut your variable spending, increase the money you bring in or do both. The best approach is to do both, but sometimes circumstances do not allow for this.
She also pushes for creating a budget for your monthly expenses, tracking your spending by writing it down and learning to live off cash via the money jars. That's right, no debit cards! If you don't have the cash for it, then you won't be buying it. Some people enjoy this method of tracking expenses and learning to budget their money. But it's not for everyone.
She is a strong believer in debt consolidation. She firmly believes it is a way to save bags of money because your debts are pulled together into one debt with a lower interest rate. "Consolidation is important because people are often paying too much interest on their debt," Vaz-Oxlade says. "It's also important for people who don't know, or can't seem to manage to pay their bills on time", she adds, as stated on her website. By debt consolidation, she is not referring to debt-consolidation companies, but instead, speaking to a financial advisor and finding out your options such as a low-interest line of credit or loan.
I highly recommend visiting Gail Vaz Oxlade's website for her section "resources" which offers a big selection of useful interactive tools to help you organize your finances and get your debts in order. My favourite and most useful link is the interactive "Own up to your debt" worksheet. See the link at the side. By entering the information into the worksheet about who you owe, what you owe and the interest you are currently paying on your debt, it instantly calculates how much your monthly payments would be if you wanted to pay off that debt in 1 year, 2 years or 3 years. Very useful!

Gail's Sample Budget Binder Page

Food		Weekly Budget: $100
Start of the first week:			$100
2-Dec	Groceries	-$45.00	$55
4-Dec	Coffee	-$2.25	$52.75
5-Dec	Veggies	-$35	$17.75
6-Dec	Personal Care	-$15.50	$2.25
7-Dec	New Week		$102.25

Gail Vaz Oxlade talking about debt management and bankrptcy myths

The Mary Hunt Method

Mary Hunt wrote a book called Debt-Proof Living in which she discusses how to live financially free. In this book she deals with debt repayment and becoming debt-free. She also has a website called Debt-Proof Living but unlike most of the other experts listed, you have to be a paid member to access ANY information on this website, not cool in my books, but that's how she's operating these days.
In Mary's method, she approaches debt from a Christian perspective and to truly overcome debt, she believes it necessary to change one's outlook on money and debt and bring it in line with a more Christian way of living one's life. This involves being good stewards of the money God allows us to have in our lives. Her book does not deal only with debt, but with many other issues that can get in the way of living a financially free, Christian lifestyle.
Mary Hunt's method of getting out of debt includes something called Rapid Debt Repayment, although that is only part of her method for becoming financially free. The rest of her method includes a somewhat complicated plan for setting up various bank accounts and investments for emergencies, investments and something she calls a "freedom" account. Basically it's just a fancy name for the snowball method of debt repayment but she makes it sound so much more complicated and therefore feels the need to charge you for a membership to her website just so you can access her Rapid Debt Repayment tools.
The four RDR rules are as follows (taken from Debt-Proof Living by Mary Hunt, 1999, pages 88-89):

1. No more new debt
2. Pay the same amount every month disregarding the declining minimum amount due as stated on the monthly statement until that debt is paid.
3. Line up your debts according to size, putting the one with the shortest pay-off time at the top and the one with the longest term at the bottom
4. As one debt is paid, take that payment and redirect it to the regular payment of the next debt in line.

While I will not go into any specific details about her Debt-Proof Living formula, seeing as you need to be a paid member to access any of this kind of information on her website and I do not wish to get into any trouble, I will just briefly mention what this method includes and you can decide for yourself if you wish to pay to find out more or buy her book.
The Mary Hunt Debt-Proof Living Formula:

• Give away 10 percent- also called tithing. It is up to you where you wish to donate.
• Save 10 percent- net income and work up her 4 levels of savings; Level 1- A Contingency fund for emergencies, Level 2- Building your Freedom account (to be done at the same time you are building your Contingency fund), Level 3- Turbocharge your Rapid Debt-Repayment Plan and when you are debt-free you get to move on to Savings Level 4- exploring your options with all your new money!
• Live on the remaining 80 percent of your net income- requires reducing your living expenses (hence she is known as the Everyday Cheapskate)

The Snowball Method

Source: worradmu

The Dave Ramsey Method

The best way to describe Dave Ramsey is that is he is the Judge Judy of debt and finance from a Christian perspective. If what you're doing is stupid, he will pretty much tell you to your face, no holds barred. At the same time he is an advocate for teaching others how to be financially responsible among many other subjects. He offers a wealth of information via his radio program, website articles and online classes (not free). You can also learn from the many books he has written such as The Total Money Makeover which is highly recommended for anyone wanting to get out of debt.
One of the methods of getting out of debt that Dave Ramsey promotes is something called the "snowball" method.
The principle behind the snowball method of getting out of debt is to focus on one debt at a time and when that particular debt is paid off, move on to the next one until they are all paid off beginning with the smallest debt, paying no attention to the interest rates.
The Snowball Method:

• Set up an emergency fund with $1000 to begin with.
• List your debts beginning with the smallest balance first (ignore the interest rates unless you have 2 debts with the same balance, then pay off the one with the higher interest rate first)
• Pay off the smallest debt first then take the money you put towards that debt and shift it over onto the next debt to be paid off until they are all paid off.

What Dave does not go into detail on his website with regard to the snowball method is how much of your income you should be putting towards paying off that first debt. I am not a paid member or have participated in any of his classes, so it's possible that this information is explained there.
The snowball method is very effective because it's easy to understand and follow by just focusing on one debt at a time. It is also very powerful psychologically because it feels really good when you pay off a debt and keeps you motivated to continue becoming debt-free.
Dave Ramsey is also a firm believer in paying off all your debt before investing your money.

The Snowball Method

Debt	Balance	Rank	Monthly payment
Mastercard	$1500	2	Minimum
Visa	$3000	3	Minimum
Laptop	$750	1	As much as you can afford

The Suze Orman Method

SuzeOrman's method is very similar to the snowball method of paying off your debts but she emphasises paying off the first debt that has the highest interest rate, regardless of the balance.
She firmly believes in renegotiating for the best interest rates, even if it means switching credit cards every six months. She doesn't mention what this will do to a person's credit score by constantly switching credit cards, but it would seem lower interest rates are more important.
Part of her method involves fully understanding just exactly how credit cards work, the fees, the grace period, etc., ignorance is no excuse to her.
She also advocates honoring all debts equally, whether it is to Visa or your brother.
When it comes to debt consolidation Suze wants you to do whatever you can on your own and not deal with debt consolidation companies if at all possible. This includes calling the credit card companies and negotiating directly with them as well as with collection agencies because they both would rather have something instead of nothing and this will cost you significantly less than dealing with a debt consolidation company which often charges $700 or more upfront in fees.
Gail Vaz Oxlade has the opposite opinion and promotes debt consolidation as a means of saving bags of money.

The Bottom Line

In the end, it's all about finding a method that works best for you. Whether the focus is Christian living, or getting out of debt as quickly as possible for example, you need to find a method that works best for you. The advantage of following one of these methods for getting out of debt is that you don't feel that you are going at it alone. Many of these experts have people who can answer your questions or you can contact them via email, have a wide range of resources available (some free, some not), and a chance to connect with other people who are also struggling with debt.
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