Monday, May 14, 2012

Monday Morning Musings

The markets are lower in early trading on the heels of increasing political unrest in Greece which is weighing on European markets.  Europe's markets are all lower this morning, while bond yields are rising in the peripheral countries.

Asian markets were also mostly lower overnight, including China, despite a move by the central bank in China to cut its reserve requirement for banks.  So China is easing monetary policy to help stem the slowdown they are seeing over there.  Time will tell how much additional stimulus might be needed.

The political rhetoric continues to heat up in Greece, with chatter about them leaving the euro.  This is causing the euro to drop further, while the dollar is adding to its back-to-back weekly gains.  The strong dollar is also weighing on commodities.  Oil prices are lower near $94.30 while gold prices are back down to $1560.  I haven't heard much about lower prices at the pump for consumers, but it should be coming.  A look at the chart of UGA (gas etf) shows it peaked a month ago and remains in a downtrend.

There is not much in the way of corporate news or economic data in the U.S. to distract investors from Europe.  Financials are down the most so far today, while defensive utilities are down the least.

The 10-year yield has fallen to new multi-month lows.  The yield at 1.77% is at its lowest levels since last October.  Of course, that was prior to a big multi-month rally in the markets.  But I think its too early to look for a similar setup.  As for the VIX, it has topped last week's highs and is up 8% near 21.65.

Trading comment: Last Friday I wrote that I felt the market was making a short-term bottom.  Trading is never precise, and I still feel that is the correct call.  Today the SPX has undercut last week's lows and also breached the March lows at 1340.  But so far the market seems to be hanging in there, and we will just have to see how the market fares into the close. If we can reverse some of this weakness and close in the upper range of the day I would feel better about more upside in the near-term.  What I don't want to see is the market to close at its lows.

Gudang grosir baju anak murah - harga pabrik !!
www.gudanggrosiran.com Read More

Segmentation Mania.


Marketers will try to justify almost any worldview. After all, they reason, if enough people share or can be convinced of that worldview, there'll be a profit in it. But it's a dangerous fallacy. One that fuels a segmentation mania that alienates customers and distracts business focus.

The problem is that every business will develop different ways of imagining market segments, most likely attuned to their own strengths, the egoes of senior executives or the biases of the people charged with developing them. Today, this is increasingly exacerbated by the abuse of data capture and production flexibility. 

Data capture that enables the infinite slicing and dicing of customers all too often devolves into character sketches that are more caricature than clarity.

Production flexibility that facilitates customisation all too often leads to attempts to transform  product offerings that simply transform featuritis into modelitis.

In this blogpost, the writer shows where that leads in the phone industry and contrasts the efforts of some phone companies to produce myriad phones to slightly different specifications with the singular focus of Apple.

From my perspective, the former leads to customer confusion, reduced product presence and diminished aspirational appeal while Apple seems to eschew that type of micro-segmentation in preference for a bipartisan worldview - people who might want their products and people who don't
and a strategy of making the former as large as they can via organic growth built on product focus.

Businesses operate in a world where so much is possible. The successful ones are those which identify what is necessary.





Gudang grosir baju anak murah - harga pabrik !!
www.gudanggrosiran.com Read More

Friday, May 11, 2012

Sentiment Improved In U.S., Deteriorating In Europe

The market is higher in early trader after starting out on a weak note.  The big news last night was this $2 billion trading loss at JPMorgan (JPM).  JPM said it was due to some hedges on their credit portfolios that went awry, and investors were not pleased.  Trading losses are often one-time in nature, so I think the news will fade, but JPM is always considered best-of-breed so this one caught some folks off guard.

The markets started out in the red, but quickly reversed the early losses and are currently up across the board.  The consumer sentiment survey for May from the Univ. of Michigan helped as it showed an improvement to 77.8 from a reading of 76.4 last month.

While sentiment improved in the U.S., it continues to deteriorate in Europe.  Markets are lower across the pond, and bond yields in Spain have topped the 6% level that traders view as a line in the sand above which markets are considered to be getting jittery.  Spain already had to nationalize one bank earlier this week.

Asian markets were also lower overnight.  The dollar is up a tad today, and most commodities are lower.  Oil prices are down near $96.75 and gold prices are weaker at $1588.

The 10-year yield has drifted back to 1.85% following yesterday's brief spike higher. And the VIX is down to 18.74 after failing to retake the 20 level.  But this was just the first stab at the 20 level, and a lot of traders expect volatility to pick up into the summer which would take the VIX higher.

Trading comment: Yesterday I said the market looked like sellers were getting tired and it could bounce.  More evidence of that this morning as the S&P 500 again poked below the 1350 level but found support.  We have now tested that 1350 level successfully 4 days in a row.  So although volume will likely be light today, I think the early action is constructive and supportive of my view that a short-term bounce is in the cards.  If the SPX is unable to retake its 50-day average, I would look to lighten up on stock exposure and get more defensive.  But I think a lift will allow us to do that at better prices.

KAM Advisors has long positions in JPM, SH

Gudang grosir baju anak murah - harga pabrik !!
www.gudanggrosiran.com Read More

Big Data Comes to Marketing?



What's the most commonly heard word in marketing organizations today? It is “Transformation.”

Dramatic transformational change is sweeping through marketing functions in most industries. And the main "change agent" is the customer. Or what we at the IDC Executive Advisory like to call the "New Buyer" . Our customers and prospects today are crafting their own routes to learning about products and services. They are motivated and skilled at educating themselves and learning from peers. They travel through numerous digital pathways in their exploration process. And by the time they come to a meeting with the vendor sales person, they are smart and savvy. They are empowered.

Marketers need to ask and answer these questions: Where did our Buyers come from? What do they know already? And above all: How do we  add new value to where they are in the process of discovery about our product or service? The New Buyer dynamic creates volumes of new data and customer intelligence analysis opportunities for vendors.

In turn, Those in the marketing job function must be able to bring better data into any planning meeting, including discussions on budgets and investments; programs and campaigns; or performance measurement. Hard data needs to complement the “softer side,” or the “art,” of marketing.

The tools for accessing and mining data, and turning data into insights, are now plentiful for today’s marketers. And, The marketing job function might be the last of all an organization’s major functions to become automated.

The marketing winners of tomorrow will be masters of rapid data management — able to turn data into intelligence, intelligence into analysis, and analysis into decision support and execution. Achieving this will be the first step in the rudiments of sales-to-marketing cost control.

For the CMO, there are three critical, inter-departmental, data-driven intersections that need to be created and nurtured. Marketing is now too important to run in isolation, so here are the three key intersections:

1. The Marketing and CIO intersection. New IDC research shows that the investment in marketing automation technologies in 2012 will be at three to four times the rate of 2011 levels. Automation technology development is going to sweep through sales and marketing over the next 10 years.

2. The Marketing and Sales (CSO, or Chief Sales Officer)  intersection. Today, the CMO needs to be able to connect sales technologies, such as CRM, with new marketing automation technologies.

3. The Marketing and CFO intersection. The CMO needs to deliver a return on investment in measurable terms in order to have meaningful budgeting and planning discussions with the CFO. Measuring impact of push programs in terms of conversion to leads, opportunities, and revenue is the game today.

I like to say that there will be more change in Marketing in the next five years, than we have seen in the past 25 years combined. These Marketing data and IT automation issues will be at the forefront for the next generation of successful CMOs.

Gudang grosir baju anak murah - harga pabrik !!
www.gudanggrosiran.com Read More

Thursday, May 10, 2012

Will The Market Bounce Be Convincing?

The market is higher in early trading after being down for 6 straight days, which is the longest streak since summer 2011.

The Nasdaq is underperforming after earnings reports from both Cisco (CSCO) and Priceline (PCLN) failed to impress.  CSCO beat by a penny but lowered guidance and its stock is down -8.7% currently.  PCLN beat estimates by a wide margin, but didn't raise guidance and its stock is down -4.5% so far.

Asian markets were mixed overnight.  China's trade balance figures showed imports and exports below expectations.  In Europe markets are higher after the Bank of Spain nationalized Bankia by taking a 45% stake.  I would think this is not the last bank that will need a lifeline.

The dollar is slipping a bit vs. the bouncing euro today, and that is helping commodity prices.  Oil prices are bouncing back near $97 and gold is trying to get above the $1600 level.

The 10-year yield is also seeing a bounce to the still low level of 1.90%.  And the VIX is down a touch today to 19.81.  Yesterday after reaching 2-month highs the VIX reversed lower and close right at 20.

Trading comment: Today is day 1 of the bounce and too early to make any calls about it.  It would be nice for the bulls to see some volume pickup as the day progresses.  The fact that the Nasdaq is lagging in early action is not a great sign, as that index has been a leader most of the year.  But it is possible we will see some rotation.  If the SPX can put together a multi-day bounce it should at least be able to get back to the underside of its overhead 50-day, which will now act as resistance near 1385.  Most leading stocks remain in corrections/consolidation so investors' best bet is to either average in with small trades, or wait for a new base to build and then watch for a fresh breakout.

KAM Advisors has long positions in PCLN

Gudang grosir baju anak murah - harga pabrik !!
www.gudanggrosiran.com Read More

Wednesday, May 9, 2012

The 365 Days of Marketing Blog has Moved!

The 365 Days of Marketing blog written by author Elizabeth Kraus (owner of Be Inpulse branding marketing and design) formerly hosted on Blogger has moved to Wordpress and received a face lift.  This site will remain open as long as traffic deems it practical and then closed.  Go to the new blog at www.365daysofmarketing.wordpress.com to see it in its new digs and catch up on the articles you might have missed, such as:


 See you there!

- Elizabeth Kraus
Author of 365 Days of Marketing
Owner of Be Inpulse Branding Marketing & Design

For more business marketing, management and leadership resources, visit my website at www.12monthsofmarketing.net.

Gudang grosir baju anak murah - harga pabrik !!
www.gudanggrosiran.com Read More

Unintended Consequences Make Better Marketing.

A number of desks will soon feature marketing pitches based on the concept of the "reluctantly wealthy".  I know this because the phrase appeared in the comments in Rob's blog the other day and  caused quite a stir.

The idea stemmed from the realisation that the wealth of a successful individual is sometimes only a by-product of some other attribute, be that industriousness, creativity or a passionate belief. People see the wealth, but miss what lies deeper.

If you can recognise the unintended consequences in relation to the situation you're marketing, you're  likely to appeal to a much more resonant motivation that lies beneath rather than repeat the superficial notion that inhabits your competitors' lowest common denominator efforts.

Gudang grosir baju anak murah - harga pabrik !!
www.gudanggrosiran.com Read More