Sunday, August 23, 2009

Same Old Same Old


The roller-coaster of government debt - here we go again

Time to catch up after our staycation in the grey sunless Westcountry (hope Mr Dale has better luck this week). Except there's nothing much to catch up on: it's just more of the same old grey sunless same:

1. NHS sick leave

As we've blogged many times (eg here), sick leave in the NHS is higher than in any other organisation known to man. Updated stats were released last week:

"The average NHS worker takes 10.7 days off sick a year, compared with 9.7 days for the public sector as a whole and 6.4 days in the private sector. The service loses 10.3 million working days annually... costing £1.7 billion per year."

Why are they so sick?


"The first national audit of staff habits has found high rates of obesity, smoking, absenteeism and poor mental health."

This will come as no surprise to anyone who has ever dined in an NHS hospital canteen, as we did here. Amidst the vast steaming piles of chips and Ginsters, you're hard pressed to find anything even vaguely healthy on the menu. And by far the fattest diners are members of staff.

Worse, it now transpires that NHS staff can continue to claim overtime and anti-social hours allowances while they are actually off work.

Now what kind of dope would negotiate a pay deal like that?

Apart from our swaggering clothead rulers, that is.

The simple fact is that the monstrously obese NHS is unmanageable. Nobody - not Sir Terry, not Sir Stuart, and certainly not Shaky - has a prayer of mastering it. It needs to be broken up into much smaller and competing social insurance providers.

2. MoD incompetence

The latest cover-up over MoD procurement incompetence is still making headlines:


"The British military operation in Afghanistan is being compromised by an “incompetent” Ministry of Defence equipment programme that is £35 billion over budget and five years behind schedule, a leaked confidential report has revealed.
The highly critical internal MoD report, written by a former defence special adviser, says that the department is running a “substantially overheated equipment programme, with too many types of equipment being ordered for too large a range of tasks at too high a specification”.

We already blogged this leaked report here. But equally astonishing is last week's news that MoD underestimated the likely cost of the Iraq War by factor of three:


"British officials failed to predict both the length of the UK engagement in Iraq and the financial drain. Treasury documents from September 2002 show it greatly underestimated the costs, believing British troops would need to remain “fully engaged” in Iraq for just six months.

In a document drawn up for Ed Balls, special adviser to Gordon Brown, the then chancellor, officials said the “central estimate” for the cost of “preparation, deployment and return” of UK troops from Iraq was £2.5bn."

The latest cost estimate is £8.4bn - itself almost certainly too low.

As we've said before, you wouldn't trust the MoD to buy your weekly shopping, let alone put them in charge of our £48bn pa defence budget.

But we can't privatise defence. Which is a real problem.

(While in the Westcountry, Tyler met a man in a pub. This particular man's firm supplies the MoD with top-secret "if I told you I really would have to kill you" IT kit. He reckons they've now supplied three generations of said kit, but as far as he knows, none of it has ever been used. Insurmountable "source code" conflicts with other kit MoD has bought separately from the US means that the vital components can't talk to each other. So it's all "lying in a cupboard somewhere". Not that he's complaining - the exercise has earned him a rather nice second home.)

3. Deeper in Debt

The monthly public sector borrowing figures were the usual horrorshow. Borrowing in July was £13bn higher than last year, and net debt has already reached £800bn. At this rate we will rack up the trillion sometime next summer.

As it happens, Tyler spent last week poolside huddled over a radiator, reading The Cash Nexus by Niall Ferguson, a lengthy examination of the historic relationship between money, power, and politics. And government debt is a large part of the story.

To be honest, Tyler was a little disappointed. While the book is stuffed full of government financial fiascos, bungling politicos, and greedy bankers, somehow it never quite takes flight: it's less than the sum of the parts.

Still, Ferguson does remind us just how often heavily indebted governments inflate their way back to solvency. The Nineteeth Century British example of a government actually redeeming its huge debts (see Ferguson's handy chart above) is very much the exception. Throughout history, most governments have simply defaulted via inflation.

It is a salutary warning to all savers, especially pensioners. It says that in terms of the political calculus, they don't count. They are outvoted by debtors, and those who can more easily protect themselves against rising inflation, including of course, bolshie unionised labour (as happened in Weimar Germany).

Which naturally brings us to...

4. Inflation

Last month's inflation numbers underlined the stark reality that the deflation scare is a con: it simply ain't gonna happen.

The CPI came in at 1.8% (year-on-year), unchanged from last month. And that despite the fact that most mainstream forecasters had told us there'd be a dip.

All the more reason then, to worry about the Bank of England's roaring printing presses (eg see this post).

And even more reason to wonder WTF the Bank Governor actually wanted to crank them up even further. Has he lost the plot? Or is this by some chance the very same Mervyn King who signed that notorious 364 economists letter opposing fiscal discipline in 1981?

He's going to have to steady himself: with Bernanke calling the end of the US recession, those presses will need shutting down any time now.

Can't say we're optimistic. Maybe we need a holiday.

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Saturday, August 22, 2009

Three Fast - Easy Ways To Sharpen Up Your Painting Business Brand & Image

No matter the size of your painting business, having a nice sharp image and uniform brand goes a long way in gaining the trust and respect of prospective customers...

Here are a few fast, easy and affordable tips to tighten up your brand and image:

  1. Keep the same look and feel on all of your marketing pieces, correspondence letters, web site, uniforms and signage.

    If you have a logo or tag line (slogan) be sure to include it on everything the public and your clients will see. This synergistic look and feel will help you attract a higher caliber of clientele and make your company look professional.

  2. Work with your employees and educate them on "what to say and how to say it" when speaking to customers when you are not around.

    Homeowners see your employees everyday and many times will strike up conversations with them just to be polite, so make sure they know how to properly respond to common questions. Doing so will give you peace of mind and put a nice polish on your image.

  3. Be Polite - Have Manners... saying please and thank you goes a long way.

    It's no secret that most homeowners have a very negative image of what a house painter is... Most if not all homeowners have had or knows someone who has had a bad experience with a painter.

    So being polite and saying please and thank you... cleaning up after yourself... asking if you should take your shoes off at the door... etc. goes a long way in overcoming that negative stereotype.
These tips may seem simple and like common sense but very few painting contractors actually practice them on a daily basis.

The residential house painting market has changed and so have homeowners buying habits... the days of "anyone with a brush and roller" finding work are gone, and those who take the time to freshen up and tighten up their brand and image will be the ones keeping their schedules full and making the most money.

SIDE NOTE:

We have just created a really great Joint Venture with a local screen printer/sign shop and will be putting together "Branding - image" t-shirt and sign packages very soon.

The printed marketing and promotional items we will be offering are:

  1. T-shirts, sweat shirts, hats, owners polo's

  2. magnetic vehicle signs

  3. corrugated yard signs, intersection signs, pole/association signs

  4. custom cut to fit vinyl vehicle graphics

  5. banners, etc

The great news is that we am able to get these things at wholesale cost so the packages we are going to put together will be WAY more affordable then any retail shop can offer...

I'll post more about this as things begin to develop.

If this is something you would be interested in or have a question about how to better 'brand' your business, post a comment and we will do our best to help.

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Friday, August 21, 2009

Painting Business Web Sites: Update & Progress

Thank's to everyone who gave feedback regarding our upcoming web site development service...

Not only were the responses helpful but also quite enjoyable to read. We had a great meeting with Bill (our programming partner) yesterday. We worked through the planning part of the project and nailed down some important details.

I will post updates to this blog as we continue to move forward. Keep in mind we are developing this web site service "specifically for painting contractors"... This will not be some low end cookie cutter program, but rather an affordable custom concept that will include the necessary components to make your painting business web site a very powerful marketing and branding tool that home owners in your local area will easily find.

Our intent is to do ALL of the heavy lifting for you. NO guesswork on your part. You will have access to everything you need to make your web site a customer converting tool that positions your painting business in a professional manner. A sharp, clean easy to navigate web site that generates calls.

If you would like to be notified as soon as we are ready to go, leave a comment on this post as we will be sure to put you on the early notification list.

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Thursday, August 20, 2009

Social Media Guidelines

I've posted a couple of blogs recently about the rise of the social media function and how BtoB companies can best leverage social media. A common theme has been the need for marketing to provide guidance, guidelines and infrastructure without stifling the power of this new channel to reach customers, prospects and influencers. To help with your journey, I've included below a list of social media guidelines that several companies have published:

Have any others to share?. . . Please comment below.

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Wednesday, August 19, 2009

Exercise Your Marketing Muscles

I can hardly type today because I'm SO sore... You see, for the last three years or so I have been running my painting business and consulting full time rather than swinging a brush.

...And I have put on A LOT of weight!

So last week I decided to hire a personal trainer to whip me back into shape and today was my fitness evaluation... OUCH!

In fact, worse than ouch... I puked! and as I type this blog post my arms are still trembling.

Over the years as I saw myself getting fatter, I would go on a diet and exercise for a week or two which always helped me lose a few pounds and make my clothes fit better but then I would stop.

back and forth - back and forth until here I sit 45 pounds heaver.

As I was sweating and swearing my ass off I said out loud... "How did I get here?"

...And Jason instantly replied, "laziness and lack of consistency."

Wow, that answer hit me like a ton of bricks!

Here I have been teaching painting business owners that the number one most important secret to growing a profitable business is marketing with consistency.

So many times business owners will market for a few days, drum up a little business and stop marketing until business slows down and then start up again.

This kind of IN-consistency creates the same kind of yo-yo effect with business and profits as it did with the fat on my a$$, except instead of your bank account growing it's your frustration and stress level...

...it is impossible to create momentum being inconsistent!

It's not about how much you do it's about how often you do it. If you make a commitment to yourself, your family and your business that you will pass out 10 business cards per day, in 100 days you will have passed out 1000 cards.

If you get a 10% response you will have gained 100 new clients. Concentrate on doing the simple little things 'consistently' and they will pay big rewards.

Looking back over the last three years, I realize that it is my fault that I got so out of shape.

I guess the only thing I was consistent at was eating poorly and being inconsistent with my exercise program.

Take an honest look at your business right now... is it where you want it to be? If not, lack of consistency could be the reason.

Now get out there and start exercising your marketing muscle on a daily basis.

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Monday, August 17, 2009

Residentail Re-Paint Quality: How Good Is Good Enough?

These tips will help new painting business owners gain confidence going into their first contract paint jobs...

I remember the very first residential repaint job I ever landed on my own...

I had painted in the field as an employee for over a decade before I started my own business and when the day came that I was to start my very first "Solo" paint job, all of a sudden I had a panic feeling as I was about to start cutting in.

I wondered:

What kind of quality is this customer expecting?

How good is good enough?

So I picked up the cell phone and called Paul (my mentor) who I had just completed a three year apprenticeship with and asked him those questions.

Here is what he said...

When painting a residential repaint the MINIMUM quality that is acceptable should be based on the quality of the paint job already on the surface.

...BUT he said, if the paint job that you are painting over was done by the homeowner or DIYer and doesn't look good (uneven cut, holidays, etc.) then it's your responsibility to make it look a lot more professional.

...If the paint job being painted over already looks good (sharp cut lines, good coverage, etc) then you should use that as your minimum quality guideline.

Your goal as painting business owner, whether you do the painting yourself or hire others to do the work, is to provide a quality finished paint j0b that the customer is happy with.

One way to ensure you always meet the customers expectations is to do a final walk through with them.

The final walk through gives you time to take after photos, talk to the homeowner about your referral program and ask them for a testimonial and/or letter of recommendation.

If you are new to owning your own painting business and have any questions, please leave a comment on this post and we'll try to answer them for you.

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Customer Service By The Book.

I walked into the sneaker store. Within seconds, an assistant asked if he could help me. My response was to point out that I had just arrived and might need his assiatnce shortly.

The timing of when you address your customers is arguably even more important than what you say. Good customer service takes that into account. Regimented customer service manuals do not.

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