Disappointing Economic Data Weighs On Stocks

The market is lower in early trading on many of the same concerns as well as a fresh dose of economic data that came in below expectations.The ADP Employment report showed private payrolls increased by 133,000 during May, but that was below forecasts for 157,000.  The ADP report hasn't been the best indicator of the govt. jobs report on Friday, but forecasts seem to be coming down for that report as well.A revised reading for Q1 GDP came in at +1.9%, which is below the +2.2% preliminary reading.  Separately, the Chicago PMI index fell...

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New Lows For Bond Yields Don't Inspire Confidence

The markets are down sharply in early trading after yesterday's low volume bounce.  There are no specific news items per se, but the general concerns out of Europe that were absent from yesterday's trading are back on the front burner today.Yields on sovereign debt are on the rise as concerns about the financial conditions in the eurozone resurface.  Italy and Spain are the bond markets folks are watching.  Greek yields have already been extraordinarily high.The opposite is occurring here in the US (and in Germany), where bond yields...

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As the Channel Churns: The Battle for Routes to Market

High tech channels are restructuring due to the emergence and convergence of social, mobile, big data, and cloud based solutions. These forces are expected to cause a substantial churn in the channel. IDC predicts turnover of 25,000 to 50,000 infrastructure partners in North America by the end of 2013. This is a major wake up call for high tech channel marketers. Three years from now your channel community, the solutions they sell, and the most profitable routes to market will be very different than they are today. Vendors that see a net gain...

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Keep the Language of Marketing a Secret?

Tech marketing leaders constantly search for better ways to align with sales and IT as well as gain greater influence at the executive table. To improve this capability, Marketo's newest board member, Sue Bostrom, offers an intriguing suggestion – keep the language of marketing a secret.Sue Bostrom is one of the Silicon Valley's most accomplished marketers. A former executive vice president and CMO at Cisco, she serves on the boards of Marketo, Varian Medical Systems, Cadence Design Systems, Stanford Hospital & Clinics, and Georgetown University...

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How High Can Stocks Bounce?

The market is getting a nice bounce in early trading as investors return from their holiday weekend in a buying mood.Asian markets rallied overnight after speculation is increasing that further stimulus will come out of China to deal with its slowing economy.  Europe's markets are mixed today as fears about Greece, etc. are off the front burner-- at least briefly.  I expect the headlines to resume shortly.  There are headlines out right now that the EU is planning on coming up with a new stability plan in June.In economic news, the...

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Consumers Upbeat Despite Negative Headlines

The market is slightly lower in early trading, despite a surprisingly positive report on consumer sentiment.  The final reading from the Univ. of Mich. for May consumer sentiment improved to 79.3, which marks the highest level in more than four years.  I think that is pretty surprising given the constant negative headlines about Greece, the fiscal cliff, etc.  Or it may be that as a portfolio manager those headlines are front and center for me everyday, but for the general public they are not considered front page news.Despite some...

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Will Euro Bonds Float The Market?

The market is slightly higher in early trading after a nice reversal yesterday off the lows.  Sentiment is slightly improved in Europe as leaders meet to discuss more plans for dealing with the debt crisis and the possibility of a Greek exit.  The issue of eurobonds has been floated around, and it seems like most members are in favor of the idea with Germany being the lone standout and strongly opposed to the idea.There has also been some chatter that the Fed is helping provide liquidity by considering a cut to swap line fees as part...

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Markets Worry About A Potential "Grexit"

The markets were acting fairly well yesterday until news hit the wires that Greece's PM was making comments about Greece leaving the euro.  This news shouldn't come as a big surprise, as the possibility has been bandied about for awhile now.  But I guess the fact that they are now entertaining the idea in public brings it into reality.There have also been rumors going around this morning that eurozone officials have been telling members to make contingency plans for a potential Greek exit (which some are now calling  a "Grexit"). ...

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Stocks Look To Add To Big One-Day Rally

The market is higher in early trading after posting its best one-day gains in two months yesterday.  Volume was nothing to write home about yesterday, but the price action was very strong and now we need to see if stocks can build on those gains.A handful of retail companies have reported earnings this morning and the reactions in the underlying stocks is mostly positive.  Some of the stocks rising on earnings include: RL, BBY, DSW, WSM, URBN.  The big retail disappointment today is EXPR, which missed estimates and reduced...

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Monday Morning Musings

The market is getting a nice bounce in early trading.  Last week, this was a bad sign as every up open in the market sold off by the end of the day and the market would close weak.  That could still happen today, but the market is heavily oversold now and feels like there is a bit more bid to stocks than last week.  And stocks have been down for 11 of the last 13 trading days.Industrials and materials stocks are leading the early action, as those groups were the hardest hit over the last few weeks.  Defensive consumer staples...

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Social Marketing: Beyond the Hype or Behind the Curve?

What is the reality of Social Marketing adoption? Does usage match up to the hype and high expectations? Or is this already an over-blown marketing fad, even in these early days?IDC is beginning to see excellent examples of use, where Social Marketing is moving beyond  experimentation and is beginning to put down roots as a "value-adding" contributor within the marketing-mix. Our latest research from shows that 84% of IT buyers are accessing...

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Still Looking For Upside

The market is getting a bounce in early trading, but it still needs to pick up some steam as the day wears on to have a real impact.  We did get some positive economic reports today which seem to be helping.  Both Asian and European markets were both down overnight, but our market seems to be shrugging it off.  The euro is getting a small bounce today, which isn't surprising given the 10-day tear the dollar has been on.  Look at the chart of UUP to see what I'm talking about.The relative weakness in the dollar today isn't helping...

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You Call That A Bounce?

The market is only slightly higher in early trading despite the market back in oversold territory and down the last 7 of 9 days.  The futures were pointing to a stronger open early this morning, but the enthusiasm quickly faded.The latest Empire State Manuf. Index improved to 17.1 in May from 6.6 in April.  Also, the NAHB Housing Index came in better than expected at 29 vs. 25 the previous month.Futures were pointing to a strong open, but when the news hit that no agreement has been reached in Greece on an elected government the futures...

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Monday Morning Musings

The markets are lower in early trading on the heels of increasing political unrest in Greece which is weighing on European markets.  Europe's markets are all lower this morning, while bond yields are rising in the peripheral countries.Asian markets were also mostly lower overnight, including China, despite a move by the central bank in China to cut its reserve requirement for banks.  So China is easing monetary policy to help stem the slowdown they are seeing over there.  Time will tell how much additional stimulus might be needed.The...

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Segmentation Mania.

Marketers will try to justify almost any worldview. After all, they reason, if enough people share or can be convinced of that worldview, there'll be a profit in it. But it's a dangerous fallacy. One that fuels a segmentation mania that alienates customers and distracts business focus.The problem is that every business will develop different ways of imagining market segments, most likely attuned to their own strengths, the egoes of senior executives...

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Sentiment Improved In U.S., Deteriorating In Europe

The market is higher in early trader after starting out on a weak note.  The big news last night was this $2 billion trading loss at JPMorgan (JPM).  JPM said it was due to some hedges on their credit portfolios that went awry, and investors were not pleased.  Trading losses are often one-time in nature, so I think the news will fade, but JPM is always considered best-of-breed so this one caught some folks off guard.The markets started out in the red, but quickly reversed the early losses and are currently up across the board. ...

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Big Data Comes to Marketing?

What's the most commonly heard word in marketing organizations today? It is “Transformation.”Dramatic transformational change is sweeping through marketing functions in most industries. And the main "change agent" is the customer. Or what we at the IDC Executive Advisory like to call the "New Buyer" . Our customers and prospects today are crafting their own routes to learning about products and services. They are motivated and skilled at educating...

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Will The Market Bounce Be Convincing?

The market is higher in early trading after being down for 6 straight days, which is the longest streak since summer 2011.The Nasdaq is underperforming after earnings reports from both Cisco (CSCO) and Priceline (PCLN) failed to impress.  CSCO beat by a penny but lowered guidance and its stock is down -8.7% currently.  PCLN beat estimates by a wide margin, but didn't raise guidance and its stock is down -4.5% so far.Asian markets were mixed overnight.  China's trade balance figures showed imports and exports below expectations. ...

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The 365 Days of Marketing Blog has Moved!

The 365 Days of Marketing blog written by author Elizabeth Kraus (owner of Be Inpulse branding marketing and design) formerly hosted on Blogger has moved to Wordpress and received a face lift.  This site will remain open as long as traffic deems it practical and then closed.  Go to the new blog at www.365daysofmarketing.wordpress.com to see it in its new digs and catch up on the articles you might have missed, such as: Brand ROI:...

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Unintended Consequences Make Better Marketing.

A number of desks will soon feature marketing pitches based on the concept of the "reluctantly wealthy".  I know this because the phrase appeared in the comments in Rob's blog the other day and  caused quite a stir.The idea stemmed from the realisation that the wealth of a successful individual is sometimes only a by-product of some other attribute, be that industriousness, creativity or a passionate belief. People see the wealth, but miss what lies deeper.If you can recognise the unintended consequences in relation to the situation you're...

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Market Could Be Ready For A Bounce

The markets are down again in early trading, and getting a bit oversold.  The Dow has been down for six straight days and the markets could be due for a short-term bounce.The news today is more of the same.  The concerns out of Greece now focus around the prospect that they will not get another bailout and will actually exit the euro.  This was the story that was making the rounds yesterday, and the manager of one of the largest currency hedge funds said he tough it was likely to occur this summer.Earnings reactions have been a mixed...

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Are The Wheels Coming Off In Greece?

The markets are down sharply this morning, in what looks like continuation selling from last week's selloff.  Yesterday's action appears like a brief reprieve at the moment.  The news washing up on our shores from Europe centers around the political turmoil in Greece again.  A new leftist leader is making some threatening comments that not only should Greece not accept any more bailout money but they should not ratify and even renege on the last 2 bailout deals they made.  His comments would seem to pave the way for Greece exiting...

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How Deep Will The Correction Be?

The markets are slightly lower in early trading, although the Nazz is trying to buck the early weakness and go positive as I write.The news over the weekend mostly centered around elections in Europe.  In France, the Socialist candidate  (Hollande) was elected over incumbent Sarkozy.  And in Greece the elections also point to a political shakeup.  So especially in France investors worry that the austerity plans in the eurozone could be in jeopardy, and the Franco-German leadership will likely lose one of its key leaders.Overnight...

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Scheduling Conflict

I will be out of the office the remainder of the week.  Please check back on Monday for our regular updates.Thank...

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Shiller Backs Away From 'Late Great Depression' Remark

After declaring that the world was in a state of “late Great Depression” on Tuesday, renowned Yale economist Robert Shiller hedged his words. “Did I say that? Well, I think there are a lot of analogies to what we’ve been going through to that of the Great Depression, but I don’t really think we’re in a depression, so I might have said it slightly wrong,” he said in an interview on CNBC’s “The Kudlow Report.” Shiller, co-developer of the Case-Shiller index on housing trends and author of “Finance and the Great Society,” said that while the United...

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1st Day Of The Month Effect

The market is nicely higher in early trading.  There was a strong manufacturing report this morning which helped boost the market, the strong reactions to earnings reports were also helping.  Does it feel like the first day of the month is always an up day in the market?In economic news, the latest ISM Manufacturing index came in above expectations at 54.8, which is higher than the 53.4 reading last month.In earnings news, I am seeing more stocks going up after reporting than falling.  Here are some examples:Stocks rising on earnings...

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Political Marketing 101?

Having checked that it was not from the candidate's opponents, I had to wonder if this personalised marketing was an example of subtlety or incompetence. Marketing may often engender indifference, but it always has an impa...

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