Wednesday, February 29, 2012

Forget what I said, Your Business is Awesome

Forget what I said before, your business is awesome. There is a trait shared by nearly every business that I have come into contact with as a consultant, and even in most of the roles that I held working for companies in the past, and it’s this: you want me to tell you that your business is awesome. On one hand, I get it: your company = your baby. This is something into which you have poured your blood sweat and tears, based on your vision. You...

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Euro Banks Flock To Cheap LTRO Money

The market was higher in early trading, but unlike most recent sessions we have seen the early gains reversed and as of this post the major indexes are trading in the red. If the day plays out like many before, the market should regain its footing into the close. If not, it would mark a rare change of character for this market.The big news out of Europe was the latest round of cheap money offered to banks over there via the ECB's LTRO program. This time around more than 800 banks lined up to participate with the ECB lending a total of 530 billion...

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Tuesday, February 28, 2012

Consumer Confidence vs. The Bond Market

The market is higher again in early trading. Pullbacks continue to be brief affairs and the stock market mocks those calling for an imminent correction.The strongest piece of economic data today was the Conference Board's Consumer Confidence index which spiked to 70.8 in February from 61.5 last month. That's a big jump and we also saw a rise in the Univ. of Mich consumer confidence index earlier in the month.So it's safe to say that consumers are becoming more upbeat about the economy. We know from the relentless rise in the stock market that investors...

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Monday, February 27, 2012

4 Articles and Infographics to help you Market Your Business on Pinterest

26 Tips for Using Pinterest for BusinessSocial Media Examiner provides you with 26 tips -- an "A to Z guide" for using Pinterest for business [click here] including topics and how-to like these:How to add a Pinterest "follow" and/or "pin it" button to your siteBranding and enhancing your brandCrowdsourcingImproves your SEO resultsEtiquetteUsing keywords and hashtagsLinking to your own sitesNetworking and more --- Now that you know how, find out what:...

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Monday Morning Musings

Last week I called this market the Groundhog Day market, and this morning that notion is repeating itself again. Go figure.The market was lower in early trading, but dip buyers have quickly stepped in and the major indexes are already back in positive territory. As we near month-end, I sense performance anxiety setting in. And I would expect it to become more pronounced as we get closer to quarter-end.In economic news this morning, pending home sales for January increased 2.0%, above expectations. The homebuilding stocks are reacting positive to...

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Saturday, February 25, 2012

Mitt Gets the Supply-Side Approach

When former President George W. Bush cut taxes, including his 2003 reduction in tax rates on investment, he always referred to it as putting more money in people’s pockets. I don’t want to be unfair, because the 2003 tax cuts were his best policy move. But Bush was never a supply-sider. Putting more money in people’s pockets is a demand-side argument. Contrast that with Mitt Romney’s tax-policy speech today at the Detroit Economic Club, where he...

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Friday, February 24, 2012

Groundhog Day In The Markets

The markets are slightly higher in early trading. It seems like I am posting the same comments every morning, in a groundhog day like scenario for the markets lately. The major indexes are up a bit, one sector takes over the lead while another takes a breather, a handful of stocks gain on earnings, and a few new breakouts get added to the list. I don't know how long the pattern can continue before something comes out of left field and smacks investors upside the head, but for now we'll continue to focus on what's working and try to maximize profits.In...

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Thursday, February 23, 2012

Announcing the release of: Little White Marketing Lies

Announcing the release of Little White Marketing Lies by Elizabeth KrausHave you fallen for any of these little white marketing lies? The Little White Marketing Lies table of contents: we provide exceptional customer serviceour employees set us apartword of mouth is our best marketingour customers love ussuccess is just one great idea awaymarketing is a verbwe need to tell people how great we areit takes luck to build a great teamemployee culture...

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Wednesday, February 22, 2012

Bring on the Drama! Why You Need Emotion in the Workplace

How many times have you heard that emotion has no place in the workplace?I pondered that, thinking about how often we believe that every problem can be solved if we can only apply enough logic and keep our emotions out of the equation. I realized that it just is not true. In fact, in many cases, the opposite is true.Emotion has everything to do with the success of your business.  Take customer loyalty and brand advocacy. From a purely logical...

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Kudlow on MSNBC's "Morning Joe"

Visit msnbc.com for breaking news, world news, and news about the econ...

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Europe Economies Still Sluggish

The market is mixed in early trading, having started out in negative territory but currently trying to work its way back to the flat line.Asian markets were higher overnight after China's manufacturing PMI increased to 49.7 from 48.8 last month. This figure is still below the key 50 level which marks the difference between expansion and contraction.Europe's markets are lower today after its eurzone manufacturing PMI index inched up to 49.0 from 48.8 last month. But that 49.0 reading still points to contraction. Additionally, Greece had its credit...

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Tuesday, February 21, 2012

A Bolder Romney Tax-Cut Plan Is Coming

Team Romney tells me there will be a bolder tax-cut plan released either at the debate tomorrow night (if Mitt gets it in) or more formally at his Detroit Economic Club speech on Friday. I’m embargoed from releasing details until tomorrow. But I can say that the new plan will be across-the-board with supply-side incentives from rate reduction, and that it will help small-business owners as well as everyone el...

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Monday Morning Musings

The market is higher again this morning after Greece reportedly agreed to terms to receive its latest round of bailout funds to prevent it from defaulting on its debt. European markets are mostly lower this morning seeing a sell-the-news type of reaction to Greece.Asian markets were mixed overnight, despite Chinese officials decision to trim the reserve requirement for banks.More companies are reporting earnings this morning. Stocks rallying on their earnings reports include HD, M, and SKS to name a few. Stocks seeing disappointing reactions to...

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Saturday, February 18, 2012

Are You Using The Paper Cutter Approach to Marketing?

Ah, the paper cutter—that oh-so-useful tool with its machete-like blade that sits way up on that shelf in the copy room.We actually like it when we have a chance to use it. It’s kind of therapeutic, even fun. We get to figure out how to line things up perfectly to get the cut exactly where we need it, it saves us time and work, and it’s really efficient when it comes to doing what it was designed to do.So we take it out, wipe the dust off, use...

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Friday, February 17, 2012

Are Bond Yields Poised To Move Higher?

The market was higher in early trading, but has since given up those gains and is slightly in negative territory. The S&P 500 is down less than the Nazz so far, as financials and industrials are leading the early action while biotechs and other large-cap tech are lagging.The yield on the 10-year note has moved above the 2.00% level by just a bit. The 10-year first fell to the 2.0% level last August and has been trading in a volatile but sideways fashion for the last six months. With economic datapoints improving, I would expect the 10-year...

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Thursday, February 16, 2012

Financials Shrug Off Potential Moody's Downgrade

The markets are higher once again in early trading. Yesterday the market paused and gave back some ground, but it wasn't a big down day by historical standards. The market seems to be consolidating its recent gains in more of a sideways fashion as opposed to a meaningful pullback.Today's news out of Moody's about potential downgrades in the financial sector are being shrugged off by the market. In recent months, this sort of news would have hit stocks and dragged down the financials. This goes to show how forgiving investor sentiment is currently.In...

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Dave Camp Spanks Tim Geithner

Michigan Republican Dave Camp, the chairman of the powerful tax-writing Ways and Means Committee, gave Treasury man Timothy Geithner a tough spanking yesterday. In a hearing on the president’s budget, Camp stated that nearly $2 trillion in tax increases will take more money away from employers, investors, and savers, and would push the top rates close to 45 percent. Camp noted that the bottom half of earners pay no federal income taxes, and that...

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Wednesday, February 15, 2012

Marketing Metric Myopia.

The rise of Jeremy Lin continues unabated. Six games, six wins culminating last night in his scoring of the game-winning basket with 0.5 seconds left on the clock.Ten days ago, he didn't have a contact and had spent two years struggling to find a team. Perhaps, that was because he graduated from Harvard rather than Kentucky, or perhaps it was because he is Asian-American.As he became an international celebrity, the story was framed as an example...

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St. Patricks Day Marketing Ideas for Small Business

With Valentine’s Day in the rear view mirror, the next observance you may be looking toward when it comes to themed promotions, marketing and decorating is March 17, St. Patrick’s Day. St. Patrick’s Day marketing does not offer you the same types of organic gift and gift certificate sales probabilities as did Valentine’s Day, and as did the holiday season, before that. But with a little creativity, you can still use St. Patrick’s Day to bring new...

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Will China Support Europe?

The markets are nicely higher this morning after a big rally late in the day yesterday reversed the earlier losses from the session.Asian markets were higher overnight after comments from a China official that hinted at the country looking to increase its investment in the eurozone. This also appears to be helping European markets this morning, even as the euro is lagging. A couple of GDP reports out of Europe showed that Q4 GDP declined -0.2% in Germany but rose +0.2% in France. Both were a little better than expected.In the past Chinese officials...

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Tuesday, February 14, 2012

When it comes to love...

...

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What Valentine’s Day Can Teach You About Branding Your Business

This is one of my favorite quotes, not just because it’s beautiful, but because I truly understand it. Not only am I lucky enough to be married to someone who brought meaning back to this word, but I’m also a parent, and when one becomes a parent, the word “love” is once again defined in a totally unique, new way.The special Valentine’s Day quote that can teach you more about branding your business is this: "Love is just a word until someone comes...

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Obama's Class-Warfare, Tax-the-Rich Budget

If you shake out the Obama budget in terms of bold headlines, it’s really a class-warfare, tax-the-rich budget. Layer upon layer of tax hikes are piled on successful investors, small-business owners, and corporations. The capital-gains tax goes from 15 percent to 24 percent (including Obamacare). The dividends tax goes from 15 percent to nearly 40 percent, and that’s not including the double tax on corporate profits embodied in dividends and capital gains. The Bush tax cuts for top earners are repealed. There’s the 30 percent Buffett-rule minimum...

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Moody's Downgrades More European Countries

The market is lower this morning in early trading, but if the recent pattern continues then that would mean that the dip buyers will appear at some point and the market will close in positive territory. I'm not saying that will happen, just that has been the pattern in recent weeks.Yesterday the market cheered the Greek austerity package. But today there is a slightly different tone after Moody's downgraded the countries of Spain, Italy, Portugal, Slovakia and Slovenia. Moody's said these countries as being susceptible to the growing financial...

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Monday, February 13, 2012

The Marketing Wisdom Of Yayoi Kusama.

Amongst the weird and wonderful installations at the Yayoi Kusama retrospective at Tate Modern, I noticed the following marketing snippets from a letter she wrote to a gallery owner and one from a press-release. I believe we should furnish good planning and material to the no-good magazines to make them more interesting, rather than simply avoiding them because they are no good.They have the handmade look that comes from expert craftsmanship.Both...

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Monday Morning Musings

The market is higher this morning on relative light newsflow other than the headlines out of Greece. Greece's parliament has approved the new austerity measures it needed to accept in order to get its latest round of bailout funds.The news has helped push European markets higher, as well as the euro. Asian markets were also higher overnight. But there is very little in the way of domestic economic data out this morning or corporate earnings reports of any consequence.Friday's action saw one of the first selloffs of the year, but so far the action...

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