Another Low Volume Rally

I had my whole post typed up this morning, and then somehow Blogger lost it and it was gone. I was too busy to retype the whole thing, so I'm just posting some comments at the close.Today's rally was constructive, even as rallies continue to come on lighter volume for the most part. Additionally, the rally has been led by defensive type names, not the traditional high quality growth names you normally look to for leadership.There were some solid economic reports today with a good ADP Employment report and a better than expected Chicago PMI report....

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Why Old-Fashioned "Customer Service" is Still the Key to the Customers Heart

October is Customer Service Month - Elizabeth KrausExcerpt, “October is Customer Service Month” from 365 Days of Marketing 365 Days of Marketing is available on amazon.com in book and digital formats. According to a 2011 American Express Global Customer Service Barometer (a survey done in the USA and 9 other countries relative to attitudes and preferences toward customer service), 70% of Americans said they would be willing to spend almost 15% more with businesses they believed (really) provided excellent customer service. With such an indicator,...

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Build Business, Your Reputation and Give Back by Going Back to School

For the last month we’ve all been bombarded by print, TV and radio ads whose sponsors claimed to be the ultimate resource for parents and students going back to school. Now that the kids are all equipped and back in the classroom, it’s time to change the way you think about going back-to-school. Unlike these retailers, your business can provide real value to the teachers, students, coaches and parents in your community in ways that can boost your bottom line, build your reputation and give you the means to give back where it counts the most,...

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Consumer Confidence Drops To 2-year Low

The market is lower in early trading, on the heels of some profit taking and a disappointing consumer confidence number. The S&P 500 has rallied more than 7% in the last five sessions, so traders who were buying last week's lows actually have some profits to take.The market was down only slightly at the open, but the Consumer Confidence number came out much weaker than expected. Consumer Confidence Index for August fell to a 2-year low of 44.5,...

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Monday Morning Musings

The markets are getting a very nice bounce on the heels of the 5% gain last week, the best weekly performance for the market in eight weeks.Asian markets were higher overnight, except for China which was lower. Europe markets were also higher this morning after two Greek banks decided to merge.Also, the damages from Hurricane Irene at first glance appear to be less that initially feared, and that is helping boost financials stocks, especially insurance stocks. The positive boost to financials has helped the S&P 500 touch the 1200 level.The...

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Style, strategy and marketing savvy newsletter - August 29

Read this issue and get all the links online: CLICK HEREThe August 29, 2011 Style, Strategy and Marketing Savvy newsletter contains: Original content - - Strengthen customer relationships with this 45-day rule (beer me!) - Does employee talent outweigh the trouble that trouble-makers bring? - You might just have a job if . . . - Some things you probably don't know about meand more success strategies - - Sixty four awesome Facebook marketing techniques- How to turn stress into an asset- How over-branding kills profits and drives away consumers-...

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Don't Look For Bernanke To Save Us

The market opened under some selling pressure this morning after yesterday's selloff and a weaker than expected GDP report this morning.Q2 GDP growth was revised downward to 1.0% from an earlier estimate of 1.3%. So far the first two quarters of 2011 are showing pretty weak growth. I sure hope we see a bit of a pickup in the second half.But the big news event of the day was Bernanke's speech at Jackson Hole. For the life of me, I don't think anyone actually thought he was going to surprise the world with an announcement of new QE3 measures. More...

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Friday's 5 - Marketing Shorts and Sweets

I have a sneaking suspicion that I should make spending time in the sun tomorrow a priority; it just feels like the thing is coming to an end. Just in case anyone else is stuck at the computer, here are some really great articles to help you pass the time until the weekend starts. "Everything in life has a beautiful ending. And if it's not beautiful, then be sure it's not the ending." [READ] Shut up and get a life: 17 pieces of kick-butt adviceIf you prefer some cold, hard reality in your comfortable life, Larry Winget's self-help book Shut...

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Steve Jobs and Scottie Pippen

I am sad to see Steve Jobs leave the CEO position at Apple (AAPL), although this was not unexpected. Jobs has been on medical leave since January, and has been battling cancer for some time now. I wish him all the best, and hope he will continue to contribute as Chairman.As to the questions of whether Tim Cook can step into the shoes of Steve Jobs, I think that is an impossibility. There are few executives on earth like Steve Jobs. He has been both a brilliant visionary, a tech artist, and a superb engineer. His success has been so superb that...

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Does employee talent outweigh the trouble that trouble-makers bring?

I told my doctor that I broke my leg in two places. He told me to stop going to those two places. (Henny Youngman)It's a ridiculous concept; that we would return time and time again to a place where we know we are going to get hurt, but in business, we do it all the time. You can spot a broken leg via x-ray (and sometimes even without one); but the injuries I'm talking about don't show up to the naked eye, which may be why we neither treat nor work...

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Beer me!! Use a 45-day rule to build and strengthen customer relationships

Heyya! I wrote a guest post for bloggingbistro.com (I love that site) titled, "Beer Me!! Using a 45 Day Rule to Build and Strengthen Customer Relationships" -- I think you'll love both the story behind this one as well as the ideas. Incidentally, this is based on an October 6 - Beer Day entry, straight out of 365 Days of Marketing! [Click here] or cut and paste the link below into your browser. It's going to be a great year! http://www.bloggingbistro.com/how-to-use-the-45-day-rule-to-strengthen-relationships-with-your-customers-guest-post/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+BloggingBistro+%28Blogging+Bistro%29Elizabeth...

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Gold Prices Ease From Record Highs

The market was nicely higher in early trading, but it looks like traders are selling into the lift, and the rally is fading as of this post.Financials are leading the early action, after Bank of America (BAC) was upped to a Strong Buy at a tier one firm and the stock is up more than 8%. Other large banks are higher as well.But utilities are also strong this morning, and that group is often considered very defensive. So it's not the usual group of growth stocks leading the market this morning, although many of them enjoyed large percentage moves...

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Noon EST / 9 AM PST - Listen Online!

Noon EST / 9 AM Pacific -- Please listen in online when I'll be the featured guest for 30 minutes on the Hair Artist Association's internet radio talk show. I'll be sharing marketing know-how, but I'll also be talking about the individuals in the professional beauty industry that absolutely changed my life, and why I developed 12 Months of Marketing calendars and books as resources to help strengthen the beauty industry. [Click here] for the link to the show, or cut and paste the link below into your browser. http://www.blogtalkradio.com/hair...

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Marketing By Numbers.

Many people are commenting about the staggering innumeracy that features on today's cover of the UK's largest free newspaper.Now, they could be suggesting that the whole is greater than the sum of the parts and that the more you eat the more delicious it becomes, but that sort of counting only works in effectiveness awards papers.But it is important and not just because it will get passed around the internet. It's important because the people who...

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Can Stocks Add To This Bounce?

The market has enjoyed a nice rally today, and the Nasdaq is up more than 3% heading into the last hour of trade. The bullish sentiment carried over from both Asia last night, and Europe early this morning. Both regions saw equity market rallies from oversold levels.The dollar is lower today, but commodities are mixed. Oil is rallying back near $86, and energy stocks are leading the action so far today. Gold prices are finally seeing a down day, with the yellow metal off more than $50 today near $1837.Financials are lagging the action, as BofA...

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3 Characteristics of a Real Team (and a lesson from the marching band)

Today’s Harvard Business Review’s ‘Management Tip of the Day’ included three characteristics of a real team. They point out that the word “team,” as used in business today, has lost its true meaning. To be rightly called a team, and to maximize their potential, a group must be characterized by three things:    •  a meaningful and common purpose   •  adaptable skills, and    •  mutual accountability. In Make Over Your Marketing, I devote a whole chapter to the Employee...

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Leaving the best impression (the Andy Griffith Guide to Dressing for Success)

Wherever you go, there you are — the 'Andy Griffith Guide' to Dressing for Success.One afternoon I caught my husband watching a re-run of the Andy Griffith Show. In one scene, three of Mayberry’s premiere citizens (a reporter, a banker and a mechanic) were all sitting in a diner, enjoying a piece of pie. In walk Andy and his girlfriend Helen, they greet and chat with their 3 friends for a moment and then go sit down to enjoy their own dinner.My husband, who is a dentist by day, turns to me and says, “Wow, look how dressed up they all are just to...

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Who'll be on an internet radio talk show Wednesday, August 24th? Me!

Who'll be interviewed live at 9 AM (PST) on Wednesday the 24th? Me! Please plan to listen online, the Hair Artist Association is going to be giving me the floor to talk about 365 Days of Marketing and dish out as much marketing creativity as I can in 30 minutes time! Here's the link for more information -- http://www.blogtalkradio.com/hairartistassociation/2011/08/24/elizabeth-kraus-beauty-industry-marketer-educator-author Find out more about my newest book, 365 Days of Marketing -- about which salon owner and platform educator Alethea Stockton...

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Monday Morning Musings

The market is getting a bounce this morning on the heels of no bad news over the weekend, and a nice rally in European markets before the open.Libyan rebels have taken over Libya, and the energy sector is rallying on the news. The thinking behind the rally is that oil will once again start flowing from Libya, and that lots of oil services will be needed to repair the oil fields and maximize production. Gas prices are slightly lower today on the perceived addition to supply this would create.Asian markets were mixed overnight. Here in the U.S.,...

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TGIF

The markets opened lower this morning, following yesterday's sharp selloff in the US, which carried over into weakness in Asian markets and in Europe this morning.But the selling dried up in the first hour of trading, and as of this post the markets are climbing back into positive territory on the day. Of course, with the VIX this high, we know we can expect a lot of intraday volatility. So nothing really matters except how we close on the day.The concerns in Europe continue to surround sovereign debt, whether Greece can meets its fiscal debt budget,...

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Friday's 5 - Marketing Shorts and Sweets

I'm trying to get this post written quickly so I can go spend an hour in the sun today. The days are already getting shorter, back-to-school ads are streaming across the TV and I am feeling the need to get some vitamin D while the getting is good! Here are my 5 short and sweet marketing treats for you this week:[READ] 5 Ways to Improve Your Marketing, Immediately It would be easy to grow this list to be 50 or 100 points long. The point is, there’s no shortage of actions you can implement today to improve your marketing. Here are five actions...

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It’s Hammock Time!

Close your eyes and breathe deeply and slowly, in and out, exhaling completely at least 5 times (10 would be better). With your eyes still closed, imagine yourself somewhere warm but not hot, with just the hint of a breeze blowing across your body as you lay in the sun, swinging slowly back and forth in a hammock over a white sandy beach, the sound of the ocean in your ears. Unworried and far from the cares of life and free of the demands you make on yourself and those required of you by family, friends, your boss, co-workers, church, charities...

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Euro Banking Fears Flare Up Again

Another busy morning. The markets are down sharply in early trading, following large selloffs in European markets. The culprit seems to be a report that a European bank went to the ECB lending window for the first time since February and needed a short-term loan at above market rates. This type of report sparks fears of credit tightening, and the markets never like that sort of thing.On top of that, we had some negative economic reports here in the US. The Philly Fed index absolutely plunged in August to a level of -30.7 from +3.2 last month. That...

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The Four Stages of Data Driven Marketing

Who is your customer? It is a deceptively complex question that a surprising number of B2B companies cannot answer. The difficulty stems from several causes:Inconsistent definitions for customer attributes (account name, industry, segment, organizational hierarchy, contact name/email, etc.)Fragmentation of the data across multiple databases and applicationsDepartmental perspectives on customer relationshipsLack of an enterprise customer data management approachThe impact of all this is a severe slow down in decision making and an inability to optimize...

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Who'll be getting the presidential treatment today?

Do you remember when President Clinton made “headlines” (sorry, I couldn’t resist the pun), garnering no small share of criticism when LAX shut down two airstrips for hours, just so the president could call his personal stylist to come and cut his hair on the tarmac? If you need a refresher, [here's a link to the the NY Times article]. I was thinking about that on my walk today. About the level of success you’d have to achieve — not to shut down the airport to get a haircut — but to be able to charge four hundred dollars (or more) an hour for...

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Financial Transaction Tax In Europe Bad Idea

Sorry for the delayed post this morning. It's already been a busy day of trading for us. We are continuing to do what I have talked about of late, and that is use rallies to lighten up on our equity exposure and get a bit more defensive. So we trimmed more positions while the market was up this morning.Yesterday the market sold off after the news that one of the ideas out of the Sarkozy/Merkel meeting was to levy a financials transactions tax on EU members. This is a bad idea, and will not help the capital markets. Basically, the meeting produced...

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5 Easy Ways to Increase Good Will and Boost the Profits of Your Painting Business

5 Easy Ways To Increase Good Will And Boost The Profits Of Your Painting BusinessThis past year has been very tough… Sure you may have stayed consistent, but has your business grown?Now with the approaching fall/winter/holiday season right around the corner (here in North America) anxiety and stress levels are rising for many painting business owners as they try to schedule as many late season jobs as they can, in order to stay afloat through the upcoming slow season.With that in mind, here are five quality tips to help you increase good will and...

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Fitch Affirms U.S. AAA Rating

The market is trading lower this morning on some weak economic data out of Europe, and concern that the big meeting between France and Germany to address their fiscal conditions won't produce anything significant. This is overshadowing the news that ratings agency Fitch affirmed the U.S. AAA rating.There were some positive earnings reports from large retailers like WMT and HD this morning, and those stocks are bucking the weakness so far. Financials are leading the action lower this morning, while consumer staples are down the least.Asian markets...

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Style, strategy and marketing savvy - August 15

Happy Monday! Even though many are busy vacationing and trying to eke out the last bit of sunshine and relaxation from this waning summer (don't blame me, I'm just the messenger!), I know that you're getting excited for the coming months. After Labor Day, the speed of business will return to 'normal' (whatever that means) and the holiday season — which is a critical source of retail for most business — will be just around the corner. This week's Style, Strategy and Marketing Savvy newsletter has some great reads! Get all the article links [CLICK...

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Monday Morning Musings

The market is getting another bounce this morning, most likely on the relief that no bad news came out over the weekend with respect to Europe. Europe's markets are also higher this morning, ahead of the big meeting between France and Germany. Hopefully they come up with something big in order to assuage markets.Asian markets were also higher overnight. Japan's Q2 GPD contracted -1.3%, but that was less than feared following the massive earthquake and radiation spill. Hong Kong rallied 3.3%.In corporate news, Google (GOOG) has offered to buy Motorola...

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