The Circus In Washington Continues

Yesterday's vote on Rep. Boehner's plan failed to garner enough support to go to a vote. One more black eye on the political process in Washington. Again, while most people will only look to those headlines and equate them to what is going on in the market, there is more to the story.Preliminary readings on Q2 GDP came in below expectations at 1.3%. This is another datapoint highlighting the global economic slowdown we have seen recently. The Chicago...

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Making the Most of Channel Marketing

A recent IDC study of large IT companies found that, on average, channel revenue was $3.7 billion. The average internal channel marketing staff of 53 managed nearly 22,000 partners, equating to $12 million of revenue per internal staff but only half a million dollar per partner.Most shocking from the study -- these organizations have an average of approximately 15,000 inactive partners. Active partners only constitute 31% of the channel mix, with...

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Debt Ceiling Headfake

Most people are looking at the stalled talks about the debt ceiling as the culprit for the market selloff. But I think the debt talks are just a sideshow. If the markets were really worried about the potential for default and ratings downgrade, we would see that worry manifest in the bond market. Yields on the 10-year Treasury are still very low at 2.95%. So where's the worry?All you have to do is look at Italy to see what real concern looks like. Italy held a bond auction yesterday for 10-year notes that saw the yield surge to 5.77% (from 4.94%...

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Markets Growing Impatient With Washington

The markets are lower again in early trading. The last couple of days have seen mild pullbacks, but this morning's selling pressure is more pronounced than we have seen. It is still early in the day, but the market seems to be growing increasingly frustrated with the delays in getting something done in Washington with respect to the debt ceiling.Earnings reports have continued to come in strong for the most part. Amazon (AMZN) topped estimates and the stock is hitting all-time highs. Boeing (BA) and Aetna (AET) were strong also. Where we have seen...

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More Debt Ceiling Delays

The market is lower in early trading, although it is already bouncing from its opening lows. The President was on TV last night talking about the debt ceiling, and the continuing posturing that is going on. It's too bad that some are actually hoping for a market reaction to scare people into action.There were more solid earnings reports last night, which would be garnering a lot more attention were it not for the debt debates. Positive reports came from Ford (F), Lockheed Martin (LMT) and Simon Properties (SPG). But Netflix (NFLX) gave lower guidance...

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Monday Morning Musings

The markets are lower in early trading, after a failure to make any progress on the U.S. debt ceiling issue. While that is certainly being cited, a bigger issue might be another downgrade of Greek debt by Moody's, and saying that a Greek default was all but certain.That has put the flight to safety trade back on so far today. Gold prices are hitting new records above $1615, and the Swiss franc is also trading at record levels.The bond market does not at all seem worried about the debt ceiling, as the 10-year bond trades calmly with the yield barely...

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Engage and entertain to build a bigger role for your business in the lives of your clients

I’m currently vacationing with my husband and our kids visiting his family in Wisconsin, where for the first 3 days of our trip we sweltered in nearly 100 degree heat and high humidity. Apparently, a “hot air dome” had settled atop us; it has since mercifully moved eastward. Even so, there is no other word this erstwhile Seattle-ite can use to describe the climate here other than the word “hot.” In Seattle this week, the high has yet to reach 75 degrees. Here, it’s 75 by the time we get up in the morning and hits a high around 90 degrees each...

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Why Would I Have What He's Having?

So, I've been noticing a plethora of ads (such as the one above) that feature "real" people. They're cheaper than discredited celebrity endorsements. The trouble is people don't believe they're average and they certainly don't want to identify with the typical customer. They don't see one of us, they see someone they'd cross the street to avoid.Far better to focus on your customers' aspirations than some aggregated categorisation that exists in...

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Euro Bounces On New Plan To Aid Greece

The market is nicely higher this morning on a combination of positive news items. Reports out of Europe hint at a new plan to help aid Greece, with the support of both France and Germany. This has boosted the euro, while the dollar is under pressure for a third straight day.There were also more solid earnings reports, with strong numbers from Morgan Stanley (MS) and American Express (AXP) boosting the financial sector. Financials are leading the early action, followed by energy stocks. Surprisingly, technology shares are lagging. Investors were...

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Social Objects Masterclass.

I was roused from my marketing world exile last night by a live performance of the acclaimed MacLeod-Earls double-act. They were discussing social objects in a convivial social setting (well as convivial as a media member's club can muster).Having known them both for years, it's a subject we've discussed at length, but I never fail to come away with some new nuance. That didn't seem to be true for some of the audience who were still thinking in terms...

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Apple Trounces Earnings Estimates

Here is a copy of my write-up of AAPL's conference call yesterday:I call Apple (AAPL) the Rodney Dangerfield of tech, since the stock gets no respect. I'm sure plenty would argue that Apple has had a huge run over the years, and the stock is also up nicely this year, as well as after hours today. But the valuation is a slap in the face considering the accomplishments of this company. If this were any time period other than the post-recession negativity bubble, Apple's stock would probably trade at 25x earnings. That would have it trading almost...

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Flight-to-Safety Trade Coming Off

The market is roughly flat this morning, after a nice rally yesterday on strong volume. The flight-to-safety trade that we have seen over the last week or so seems to be coming off today. All three of the flight-to-safety components are lower so far. Treasuries are lower, pushing yields up slightly to 2.93%. Gold prices are lower, nearing $1589. And the dollar is lower, helping to push most commodities higher. Oil prices are back to $98.33.There was another batch of strong earnings reports last night. Apple (AAPL) was the poster child. The company...

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Midday Update

The market is nicely higher today, and holding on to its early gains so far. The improved tone started early this morning with Europe, where the markets across the pond bounced. There has also been a flurry of better than expected earnings reports which has bolstered sentiment.Last night, IBM reported a strong quarter and raised guidance, and its stock is up nicely today. We have also seen bounces in Wells Fargo (WFC) and Coca-Cola (KO), to name a couple others. While Goldman Sachs (GS) has seen a disappointing reaction to its less than stellar...

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Monday Morning Musings

The markets are lower this morning on no real news, but rather a lack of any improvement in last week's issues. The bank stress tests in Europe last week did little to alleviate concerns about their financials. And the fact that no agreement on raising the debt ceiling here in the U.S. has been reached also continues to weigh on investor sentiment.Other than that, there hasn't been a lot of market moving news. In earnings, Halliburton (HAL) posted an upside surprise, while IBM reports after the close this evening.Financials remain the weakest group...

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A simple way to build a fanatically-loyal following

fa-nat-ic (n.) a person marked or motivated by an extreme enthusiasm, as for a cause (thefreedictionary.com)Several years ago, a friend took me to a Thai restaurant in nearby Tacoma, Washington. The food was fabulous; we shared our dishes family style and everything I tasted made me want more. Set in an older building in the downtown area, the two-story interior transports you to another place. You sit around a reflecting pool on beautiful, polished wood benches, surrounded by deep, rich colors, textures, fabrics and art. The service is impeccable,...

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Google Blows Past Estimates

There are lots of stocks on the move this morning, but the biggest mover is Google (GOOG), which is up $65 (12%) after a big earnings beat. I don't think that expectations were that high for GOOG, given all the rumors about how much hiring they were doing. But they beat EPS numbers by nearly $1, and grew earnings +35% vs. year-ago, a pretty nice growth rate for a company of its size.In the oil patch, BHP Billiton (BHP) said it will acquire Petrohawk Energy (HK) for a huge 65% premium. That news has ingnited the natural gas group. I am pleased that...

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Earnings Trump Macro Data In Early Trading

The markets opened on a higher note, despite the headline news that Moody's has placed the U.S. AAA-rating on review for possible downgrade if the debt ceiling isn't raised. The market seems to be acting like they think the debt ceiling will get raised before the clock ticks down to zero.JPMorgan (JPM) reported better than expected earnings, and that has helped sentiment. Its stocks is up 3% in early trading, although most other financials are not up as much. Google (GOOG) reports earnings after the close tonight.Italy announced that it has passed...

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Is 'Accidental Marketing' the way you play the game?

I’ve had many conversations with small business owners in order to brainstorm quick, fun and easy events to do in order to bring in new clients, sell more products and generate more referrals. Most of the ideas we've come up with have been fairly simple, inexpensive and would be easy to execute. As we discussed various campaign ideas, I found myself saying over and over something to the effect of, do x, y, or z and you will bring in new clients (or sell more products) “just by accident.” I was starting to feel a little embarrassed at the lack...

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Bernanke Hints At QE3

The markets are getting a nice bounce in early trading on the heels of positive data out of China, remarks from Fed Chairman Bernanke, and rumors that Congress has a backdrop in place to avoid defaulting on the debt ceiling.Bernanke is testifying before Congress in his semi-annual monetary policy hearing, and in his remarks he said that the Fed stands by to provide additional monetary stimulus (i.e- QE3) if economic conditions warrant it. This boosted sentiment in stocks, but also led to a rally in commodities.Commodities are higher across the...

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No Deal On Debt Ceiling Yet

The market is trading in lackluster fashion in early trading, after overseas markets fell overnight and no new news on the debt ceiling has materialized.Ongoing concerns about the financial situation in Europe led to large losses in Asia overnight, and European markets were down this morning as well. Asia's declines were also led by Japan's central bank lowering its growth forecast.Earning season kicked off last night with Alcoa, which was somewhat of a non-starter in terms of excitement. But semi stocks are lower across the board today after MCHP...

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Monday Morning Musings: More Euro Concerns

The market is down again this morning, continuing Friday's selling pressure. There are three main culprits, as I see it. The first and most obvious is the continued concerns out of Europe, where EU ministers held an emergency meeting over the weekend. Debt fears have migrated over to Italy, but all of the PIIGS countries are a concern.The second reason is a lack of positive catalysts today. There are no economic reports out today, and no real corporate news either in the form of earnings reports. Alcoa kicks off earnings season tonight.The last...

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Join the Conversation: Making the Case for Facebook

Several years ago, "transparency" was the buzz-word in terms of business and leadership. Leaders were advised to be more personal, direct and honest with employees and customers alike. The internet made it possible for businesses to show a “picture” of themselves to the world by way of their corporate website. Most sites, once published, changed only occasionally or once every couple of years when someone decided that it was outdated, remembered to update it in accordance with sales goals or needed to change its "look" after a branding exercise....

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Where Are The Jobs?

Boy, that strong ADP Employment report sure was a headfake going into today's jobs report. The data showed that nonfarm payrolls increased by only 18,000 in June, well below estimates of 80,000 jobs. Private payrolls of 57,000 were also considerably less than consensus estimates. And the headline unemployment rate increased to 9.2% (from 9.1%).Not much to say that is positive about today's jobs report. Hopefully this will be a wake up call to Congress that they need to get this debt ceiling issue passed so that we can remove some of the uncertainty...

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Group Leadership

Looking for groups of stocks that are exhibiting strong relative strength and leading the market? Check out this link below of 10 ETFs that are breaking out to new highs:http://stockcharts.com/freecharts/candleglance.html?XRT,IYR,IYT,FDN,PBJ,XBI,IHI,PDP,PIE,EWMC...

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July 7 - Style Strategy and Marketing Savvy Newsletter

A couple of times each month, I put together a newsletter that usually features one or two original content articles as well as links to other articles that can help you build your business, improve your customer or employee relationships, or that I believe will inspire you because they inspired me in some way. [Click here]  and subscribe to have these newsletters e-mailed directly to you. Here's the latest and greatest—the July 7 Style, Strategy and Marketing Savvy Newsletter. Read more and get the links online at www.12monthsofmarketing.net/july7.htmlLeadership::...

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Stocks Continue To Add To Recent Gains

The market got a big boost from this morning's ADP Employment report, and stocks are adding to their recent gains. If the market closes higher today, it will be up for 7 of the last 8 sessions. That's quite a streak.The ADP report was a positive surprise, as private payrolls increased by 157,000 vs. consensus estimates of only 60,000. Friday is the big jobs report, and the ADP doesn't always correlate that well to the monthly employment report, but...

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Back In The Saddle

I hope that everyone had a good 4th of July weekend celebration. I was in Ireland, where they didn't much care about our Independence Day.Back to the markets, after last weeks substantial rally, the markets are doing a good job of hanging on to the gains so far.Moody's downgraded Portugal's debt yesterday, which is weighing on Europe's markets and also the euro. The resultant strength in the dollar is pressuring most commodities, although gold is higher near $1529. Oil prices are only slightly lower to $96.75. But most ag prices are lower.In economic...

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announcing the release of 365 days of marketing by elizabeth kraus

announcing the release of 365 days of marketing by elizabeth krausThere are many resources available for those who want an in-depth knowledge of traditional marketing, branding, communications, social media marketing, viral and word-of-mouth marketing, holding customer events and the like; but there aren't many resources that marry creative, practical ideas and content to the 'how-to' of what to do, when it comes to marketing. That's where 365 Days of Marketing comes in.365 Days of Marketing is a resource that can be used by anyone to grow any...

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