365 Days of Marketing by Elizabeth Kraus - Coming July 2011

View online and get the links at www.12monthsofmarketing.net/2011june29.htmlComing in July, 2011: 365 Days of MarketingYears in the writing, 365 Days of Marketing is just that— a marketing devotional that provides any small business owner or marketing professional with both the 'how-to-' and the content and inspiration needed to fuel traditional, social media, viral and buzz, event and community-based marketing from the first day of the year to the last—for years to come.Every month, every week, every day of the year presents unique opportunities...

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Across The Pond

I will be travelling the rest of the week. My next post for In The Money will resume on July 6th.Have a great w...

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Monday Morning Musings

The market is nicely higher in early trading, reversing most of Friday's selloff.There isn't much in the way of market moving news. The big news was the new capital requirements for large banks that came out of Europe. The increase in capital requirements appears to be less than was feared by the market, and as such financial stocks are rallying and leading the action so far today.Asian markets were mixed overnight, and Europe is higher this morning. There is some optimism ahead of the important vote in Greece about adopting its 5-year austerity...

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Positive Economic Data Ignored By Investors Today

The market is lower in early trading despite some stronger than expected economic data. Yesterday, a news story surfaced that said Greece had taken the first steps toward shoring its finances by agreeing to a 5-year austerity plan with the EU and IMF. That news led to a big rally in our markets, pushing the Nasdaq well into positive territory.The news also helped Asian markets rally overnight, and European markets gain this morning. So its a bit odd that our markets are down this much.In economic news, Q1 GDP was revised a bit higher to +1.8%,...

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Lots of Crosscurrents Hitting Stocks

The market is sharply lower in early trading on a host of concerns coming together simultaneously. Yesterday's comments from Bernanke did little to inspire confidence, as the Fed cuts its forecast for economic growth and slightly raised its forecast for unemployment. That led to a selloff in the market in the final hour of trading yesterday.Overnight, Asian markets were mostly lower, and this morning European markets were lower on some disappointing PMI manufacturing surveys, and continued concern about the situation in Greece.So our futures were...

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FOMC statement

Information received since the Federal Open Market Committee met in April indicates that the economic recovery is continuing at a moderate pace, though somewhat more slowly than the Committee had expected. Also, recent labor market indicators have been weaker than anticipated. The slower pace of the recovery reflects in part factors that are likely to be temporary, including the damping effect of higher food and energy prices on consumer purchasing power and spending as well as supply chain disruptions associated with the tragic events in Japan....

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Stocks Hand On To Yesterday's Gains

The market is slightly higher in early trading, a good sign that so far we are not giving back yesterday's solid gains. The action in the market was good yesterday, with volume rising nicely and the Nazz scoring a 90% upside day (90% up volume).Today we have the FOMC meeting and statement coming out later this afternoon. While few expect any surprises, it will be interesting to hear what Bernanke has to say about the end of QE2, the current softpatch in the economy, etc.The euro is higher vs. the dollar this morning after the Greek PM was able...

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Stocks Rally In Europe Ahead of Greek Vote

I just lost my entire post on Blogger. Very frustrating.Markets on higher this morning on improved sentiment from foreign markets. The Greek PM has an important confidence vote later today, but the markets are signaling they think that the vote will be successful.Asian markets rose nicely overnight, while European markets are higher across the board this morning, led by a 4% spike in Greece's market.The dollar is lower this morning against a basket of currencies. That is helping boost commodities, with oil prices higher near $93.80 and gold prices...

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Chart of the Day: VIX Reversal

The chart that caught my eye today was that of the Volatility Index (VIX). This is the indicator that is often referred to as the "fear gauge" in the market.This morning, the VIX started out higher, but it quickly reversed and continued to move lower on the day. This bearish action of opening higher than yesterday's high, and closing below yesterday's low is known as an "outside day" (as the high and the low are outside yesterday's range).If this...

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Monday Morning Musings

The market is slightly higher in early trading, on very little in the way of news.Eurozone officials failed to pass any new measures when it comes to Greece's financial position. The ongoing uncertainty continues to weigh on markets.Last week I wrote an article about how bearish sentiment was again reaching extreme levels, which is often a precursor to a market rally. But sometimes bearish sentiment can become even more bearish. Also, you need some sort of catalyst to spark that initial rally, then you usually get some short covering that fuels...

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Is Extreme Bearishness Enough For A Bottom?

As promised, here is a link to my latest article:http://seekingalpha.com/article/275501-is-extreme-bearishness-enough-for-a-bot...

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Markets Try To End Volatile Week On A Strong Note

The markets are higher in early trading, but can they hang on to the gains and put an end to the 6-week losing streak?Economic data was mixed this morning, with the Consumer Sentiment Survey coming in below estimates at 71.8, but Leading Indicators rising more than expected at +0.8%, which is a big turnaround from last months -0.3% decline.Plans to move quicker to stabilize Greece's fiscal position has helped improve the tone in Europe. The euro is sharply higher, while the dollar is lower.Commodities are mixed, with oil prices falling back below...

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A Little Positive Housing Data

The market is getting a little bounce in early trading, after some mixed economic data. Coming into the morning, overseas markets saw widespread declines amid continued uncertainty over Greece.The weak Philly Fed survey should not have been a big surprise after yesterday's Empire Manuf. Index. The Philly came in at -7.7 for June, a big drop from last month's 3.9 reading.But jobless claims came in better than expected, and so did some housing data. Housing starts for May came in above expectations, and building permits were much stronger than expected.Asian...

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I've Been Away.

I felt I was repeating myself and didn't want to fill the blogosphere with even more noise.But, in the past month, I've noticed the blogging world has been stirring. It's getting interesting again. I'll have to think of something new to s...

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Quick Look: Weak Economic Data Weighs On Market

The market is lower in early trading after a nice bounce yesterday that looked promising for the bulls.It was really the weak data this morning that led to another round of selling. But trading bottoms don't come in one session, so this type of action isn't altogether surprising. The Empire Manuf. Index fell to -7.8 in June, which is a big dropoff from the 11.9 reading that was posted the prior month. Also, the NAHB Housing Index for June came in at 13, which is down from last month's reading of 16.Asian markets were mixed overnight, unable to...

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Can Markets Hang On To This Overdue Bounce?

The markets are nicely higher this morning, after another disappointing session yesterday. The broad-based buying has pushed all 10 major S&P sectors higher, with the early action being led by energy stocks (+2.2%).There has not been much in the way of corporate news, although Best Buy (BBY) did report positive earnings and its stock is higher.In economic news, retail sales for May fell 0.2%, but that was not as bad as the -0.7% slowdown that many were expecting.Asian markets were mostly higher overnight after China report consumer and producer...

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Merger Monday Makes A Comeback

The market is slightly higher in early trading on Monday, but not quite as much as I had hoped we might see after Friday's sharp selloff. Last week's decline market the 6th straight weekly decline for the market, a streak not seen in quite some time. With the markets oversold again, and bearish sentiment growing, I think another bounce is likely overdue. While there hasn't been any big market moving news this morning, we did see a wave of merger announcements. Namely, VF Corp (VFC) is buying Timberland (TBL) for $43, a hefty premium. Honeywell...

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Market Intelligence on the MoveTransformation continues to sweep its way through the marketing function and no "department" within the function is exempt from change. For this month's CMO Advisor newsletter, we are now focused on the market intelligence area.Compared to its peer departments, Market Intelligence (MI) enjoys relative stability, as measured by the steadiness of the job description, job security and tenure, and budgets. But there is...

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Quick Look

The market is flattish in early trading, with not a lot in the way of market moving news out this morning.Bernanke gave a speech yesterday that contained little new information, and little in the way of encouraging commentary. Most of it focused on the below average rebound the economy has experienced thus far, and the need for the Fed to keep its foot on the gas pedal.The World Bank cuts its 2011 forecast for global growth, but they are a little late to the party in this regard so this should not be viewed as a revelation.Eurozone GDP was released,...

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Stocks Enjoy An Early Bounce

The market is higher in early trading, after another disappointing session yesterday. There was no real market moving news this morning, so this is more of just a reprieve to the selling. It is likely a combination of dip buying and short covering. Intl. Paper (IP) made a big for Temple-Inland (TIN) for a big premium, but the bid has been rejected so far.Later today, Bernanke will give a speech on "The U.S. Economic Outlook", where investors will be listening for his comments and views on how things will look post-QE2, and how the Fed will continue...

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Monday Morning Musings

After 5 straight down weeks, the market has opened lower again. That said, I still feel like a bounce is in order this week.Financials are very weak this morning, after banks sold off hard in Europe following pessimism over any Greek bailout and the potential hit euro banks could have to take.There has been no major corporate or economic news this morning to move the markets, so catalysts are lacking. The ASCO meeting over the weekend will keep the focus on drug and biotech stocks in the near-term. And the Apple (AAPL) developers conference will...

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Do you use OpenTable??

Please take my poll at:http://poll.pollcode.com/k...

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Payrolls Data Disappoints Investors

The market is lower in early trading, but well off its opening lows after a disappointing jobs report before the open.Nonfarm payrolls for May increased by only 54,000, far less than the 169,000 economists were looking for. Private payrolls increased by 83,000, also less than half of what was expected. And the unemployment rate ticked higher to 9.1%.After this report came out, the futures market took a big hit, and when I left the house this morning the Dow was expected to open down around 140 points. But that market the low for the day so far,...

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Quick Look: Stocks Steady In Early Trading

The market is slightly higher so far this morning, after a couple of positive economic revisions.Productivity for Q1 was revised higher to 1.8% (from 1.6%) and unit labor costs were revised lower to 0.7% (from 0.9%). With unit labor costs this low, and continued significant excess capacity in most parts of the economy, it's hard to see a big pickup in inflation right around the corner.Asian markets got whacked overnight, following the large selloff yesterday in U.S. markets. The dollar is lower today, but that isn't helping commodities much. Oil...

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More Signs Of Economic Slowdown

The market is under selling pressure this morning, after a handful of weaker than expected economic reports has investors questioning the strength of the economic recovery.The ISM Manufacturing Index came in below expectations at 53.5, well below last month's reading of 60.4, and the lowest level since Sept. 2009.Also, the ADP Employment report showed that private payrolls in April increased by just 38,000, vs. consensus for 170,000 payrolls. That is quite a discrepancy, and has caused several brokerage firms (including Goldman and Credit Suisse)...

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