Monday, March 21, 2011

Essential Guidance for 2011

Building the Intelligent Sales & Marketing Organization.IDC's best and brightest analyst teams were assembled in Boston and San Jose during the past two weeks to present their latest insight and guidance for creating the global intelligent economy; focusing specifically on the impact of social, mobile and virtual technologies on this vision. Morning speakers discussed how to position for the third wave of IT industry growth driven by mobility, clouds, big data and intelligent industries. In the afternoon, one of the many tracks included presentations...

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Saturday, March 5, 2011

Do Customers Deconstruct Advertising?

It's all too easy to get bogged down in analysing advertising given the investment of time, money and reputation that it represents. I'm not always sure what good it does and I'm far from certain that non-marketing professionals ever do that - unless of course we foolishly ask them to do so in focus groups. But I'm going to do it anyway because this ad from a company close to my heart has appeared everywhere. Can you see what grabbed my attention?...

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