"There's so much we can do in this crazy world with a little effort and imagination." Especially if you really know your product/service and why your customers are your customers, as is perfectly demonstrated h...
Tuesday, February 15, 2011
Tuesday, February 8, 2011
Update on Social Business Transformation
Social Media in the B2B world has got a bit of a bad rap right now. Let’s frame the problem. The obstacles might be spoken (or whispered) as:• "These new communication platforms, and this social media movement within our company…is …who knows? Well, let’s just keep an eye on it. Let’s see what develops. But for the time being these are…• NOT the valid business-communications media we should be using to communicate with the serious audience we wish...
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