Meet The New Year, Same As The Old Year.

In the past year, I've not posted that often. My reasoning was that after four years of blogging, I didn't think I had that much new to write. Marketing isn't rocket-science and genuinely new things don't come along all that often, so I was convinced that everybody must have heard it all before. Of course, if that were true, the conference business would be in a parlous state indeed but the real point is that too many marketers are seduced by the...

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The Art Of Marketing.

"Paint what you see, not what you kno...

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Marketing Automation: Keys to Success

Of the 235 respondents in a November IDC survey, nearly 40% had not implemented a marketing automation solution (yet). Not implementing a marketing automation solution may be the ultimate career limiting move for today's marketers. Digital marketing has exploded in scope and complexity making it practically impossible to efficiently and effectively reach your target audience without a fully realized marketing automation infrastructure. If you haven't...

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A Christmas Riddle

BOM is closing down for Christmas. But before we go let's leave you with a riddle to ponder over the mince pies. Tyler has been doing some more work on the pay gap between the public and private sectors. As everyone surely knows by now, average public sector pay is considerably higher than private sector pay. When we last blogged it, we reckoned the public sector premium stands at an astonishing 50% - once we take account of the full...

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Strategic Mismarketing.

Yahoo are pilloried for closing down a number of their acquisitions after failing to develop them. Nokia have been called the place where great ideas go to die for similar reason and Google, News International and many others have received similar appraisals.Outside the digital world, we know that the vast majority of product launches fail and I've often repeated the dirty secret of investment banking that most mergers denude shareholder value.It's all symptomatic of a failure to understand markets; the consequent pursuit of quantity of customers...

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New Cake Slicer Required

That doesn't look fair somehowWhen all else fails, look at the facts. Tyler has been spending so much time screaming at those free-loading students on the telly, that he temporarily forgot that vital insight.As we blogged here, Lord Browne's recommendations on higher education funding were spot on, and we strongly support their swift implementation by the government. It simply isn't fair that taxpayers should pick up the tab for uni courses, when...

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Dreamforce '10 - the don't Miss Event of the Year … for CIOs

Salesforce.com held its annual user conference December 6th to 9th in San Francisco. It was unusual in that very little of the messaging from Salesforce.com itself was aimed at sales people. The company has clearly and emphatically hammered its stake in the ground as the cloud platform provider for the enterprise. Marc Benioff and other top SFDC execs spent all of the general session keynotes on four key ideas:Platform Cloud Social Mobile If that were a word cloud of the transcripts of the keynotes "platform" would be the biggest and boldest of...

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Flash Helmuts.

BMW's cinema ad above is getting a lot of online attention, but to me it's all flash and no substance. The portentous nonsense at the start of the clip is the worst type of quasi justification that says everything about creative cleverness and nothing about creative relevance. It's an attention-grabbing gimmick that draws attention to the gimmick.Until you can link the clever idea to a genuine marketing goal, the clever idea should stay in the draw...

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Cost Of Bank Bail-Outs

A very rocky road, and still a mountain to climbThis morning's National Audit Office report on the cost of bank bail-outs is being headlined as saying taxpayers will likely escape without loss. But it actually says nothing of the kind.True, the NAO tells us taxpayer exposure to the special guarantee and indeminity schemes (the Asset Protection Scheme, the Special Liquidity Scheme, and the Credit Guarantee Scheme) has halved to around...

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Proverbial Hawks

No Proverbial Hawks listedSo Deputy Governor Bean says that he and his colleagues at the Bank of England are watching inflation "like proverbial hawks". Hmm. You have to wonder whether Proverbial Hawks watch the right bit of the field. Because today's inflation figures have yet again surprised on the upside. CPI inflation has moved back up to 3.3%, and RPI inflation is back up to 4.7%. Inflation has been above the official 2% target...

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So Who Do You Want To Carry?

I ♥ NY. Not.Back in the 70s the Big Apple nearly went bust. After years of gross fiscal incontinence under Mayors of both parties, the City of New York was on the skids. Naturally, they turned for help to their fellow Americans - the folk with whom they had been bonded for two whole centuries, one nation under God. And you know what their fellow Americans said?Drop Dead. That's what they said. You got yourselves into this mess, so you can get yourselves...

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Pursue Greatness.

A new documentary focuses on Bruce Springsteen's recording of Darkness on The Edge of town back in 1977. In an aside he recalled his musical ambitions back then.I didn't want to be rich.I didn't want to be famous.I just wanted to be great.Not a bad marketing philosophy when you think about ...

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Spotted By BOM Correspondents

BOM correspondents have spotted the following, including news of some real old favourites: 1. NHS Supercomputer still haemorrhaging cashWere you by any chance under the impression that our new broom government had scrapped Blair's wildly expensive and wildly useless NHS Supercomputer (see many previous blogs)? Er, no. All they've actually done is attempt to renegotiate the contracts with the IT suppliers.AMB highlights an interesting post on the...

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Season Of Goodwill

The Major has made his view very clear: "Why the bloody hell should we law-abiding taxpayers tolerate a bunch of freeloading welfare scroungers smashing up London? We spend God knows how much on these revolting students - and will still do so even after the fees increase. But just look how they thank us! Why should we give them anything?! If they want to spend three years dossing around and rioting, let them pay for it themselves. And I'll...

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Are We Spending Too Much On Education?

How more can be lessEducation, education, education.And sure enough, during Labour's time in office, they whacked up state education spending by an astonishing 73% in real inflation adjusted terms. By 2009-10 spending had increased to £88.3bn - around £8 grand pa for every pupil and student between 5 and 21.But what precisely have we taxpayers had in return? Where's the pay-off?You can forget all those fiddled tractor production stats...

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Fiddling With Value.

A woman and a friend sit in a coffee shop at a railway station. They're engrossed in their iPhones and serving staff later report that they also kept a close eye on their computers. So much so that they didn't notice that the other package beneath their table had gone missing. All very 21st century. A busy environment, attention in one tech-related direction, thieves in the other. Nothing to write home about, except that the package contained a...

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How Many Million Unemployables?

Tyler has just attended a rather depressing event hosted by a normally rather upbeat think tank. It was a seminar on a question we've mulled many times - Where will all the new jobs come from? The correct answer of course is that nobody knows. Nobody knows because nobody ever knows ahead of time where the new jobs will come from. And as we've blogged before, the best thing government can do to assist is to cut taxes, cut regulation, cut working...

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Who Has Our Children?

The Major's very bad dreamFollowing yesterday's blog on the problem of bad parents, we've taken another look at who is actually having Britain's children. The Major is constantly telling us (eg see here) that the welfare state has produced far too many children at the bottom of the heap. He reckons that by paying the poor and feckless to have children we've given ourselves a monstrous problem. Generation upon generation of feckless no-hopers, reproducing...

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First Choose Your Parents

As regular readers will know, BOM has always had the highest regard for Frank "think the unthinkable" Field. So we were very pleased when Cam appointed him Poverty Czar with a brief to take a good hard look at what we can actually do about it. In particular, what can be done about child poverty? Today we got his report, and it contains a giant helping of what the Major calls good old fashion common sense. To begin with, Field...

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Who's To Blame?

You filthy English - we have brought you here to humiliate youHere's the list of suspects identified by callers so far:The BBCSepp BlatterDeceitful FIFA bureaucrats on the takeRussian gangstersBirmingham and Villa supportersForeignersTyler has already made his views clear, so he ought to be rejoicing. Yet somehow he's not. It's one thing to believe we should never offer to host any of these tax-funded jamborees, but it's quite another to...

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Taxpayer Funded Environmentalism

The TPA has a new report out today on taxpayer funded environmentalism. That's the outrageous arrangement whereby we pay the hippies to campaign for more restrictions on our freedom to live in the 21st century. The TPA's Emma Boon explains it all in the vid.Key points:•A total of £10.1 million was given to a range of environmental groups by the UK Government and the European Union in 2009-10.•The total includes £2.5 million from various UK local councils, departments and quangos.•It also includes £7.6 million in European Commission...

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The Future Of The Marketing Director

Everyone’s writing self-serving pieces about the future of advertising, yet few of them seem to realise that the true subject is the future of marketing. Central to that is the future of the marketing director, an important role that has, all too often, relegated itself to some kind of administrator of outsourcing. The reversal of that trend starts with knowing what marketing really is: acknowledging that it’s not just promotion, that it involves every touch-point with customers (how ever tangential) and knowing therefore that it includes the work...

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