Rule By Failed Rock Star

Al finally makes it into the MerseybeatsBOM's old friend Rockin' Al Johnson has finally made the big-time. He's got his own rock show on the BBC. Even better, you're paying for it.OK, it's called Alan Johnson: Failed Rock Star, but at least he's up there in the limelight, grooving alongside such all-time greats as the Merseybeats (pic). And as he cheerfully admits, if only he'd made it first time around back in the swingin' 60s, he need never have...

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Make Marketing Cute.

If, in the coming months, you see advertising campaigns featuring sleeping babies in various settings or pictures made out of food, you will know where they got their creative inspiration. From Mila's Daydreams above and Little Food Junction below. They'll be "cute" and "human" but they'll only work if they're also truthful. It's that final attribute that will make them as authentic as their inspirati...

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The Natives Are Not Revolting

Tax is still the key to localismTyler recently attended another Westminster seminar on localism. You know, that's everyone's great idea for extracting more value from public services by running them locally rather than from Whitehall. Like most such seminars, it was attended by a mix of civil servants, quangocrats, local government people, think tankers, private contractors, consultants, and various hangers-on like Tyler. In other...

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The Number's Up.

This is not another post about The Old Spice campaign. But it is inspired by the seemingly ubiquitous innumeracy that has spun out of it. Specifically, there is a Nielsen figure being quoted that sales have risen by 107% in the last month. Think about that. Sales have doubled in a month. That would be extraordinary. If it were true. But while I haven't fully confirmed it, I don't think it is true. What is much more likely to be true is that sales for the past month are 107% higher than for the equivalent month last year. That's also impressive...

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Channel Marketing Automation – When CRM is not Enough

Whether you pursue a lead through direct sales or a partner it doesn't really matter how you get the lead. But what happens next? With your direct sales, you track the nurturing process as the lead develops into an opportunity. You measure your sales reps by the number of meetings they get, the deals they close. You may even have a closed loop reporting process that shows the efficiency of your marketing and sales funnel.With your partners, your...

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When Can We Stop Digging?

We are leading the worldAs you will know, the man now in charge of Britain's energy supplies is one of our most notorious eco-hippies. But since we can't improve on Christopher Booker's brilliant Huhne demolition we needn't go on about that.What we'd really like to know is when can we stop digging the huge black eco hole our grandstanding politicos have dumped us into?We all surely understand the score by now. Our political class have presented...

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How We All Ended Up On Welfare

Something must be done, and it was... the trouble is it's since been overdoneOnce upon a time, long long ago, welfare was paid to the poor. And only to the poor.But these days, welfare is paid to pretty well everybody. Even Jonathan Ross and those plutocrats on the Wharf get welfare. It doesn't matter how rich you are, there'll usually be some way of getting your snout into the welfare trough. From Child Benefit, to free bus passes, to the winter...

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Heroes Of BOM

A hero in actionTyler has been contacted by the late lamented and much missed Dr Crippen, who draws attention to this story: "A director of the Yorkshire Ambulance Service has been disciplined after making a withering attack on 'lazy' NHS staff through Facebook.In an online discussion, David Forster said the NHS employed 'too many who are lazy, unproductive, obstinate, militant, aggressive at every turn and who couldn't secure a job anywhere outside...

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What Were You Thinking?

When you took interruption marketing into the street?When you outsourced customer service to reduce costs?When you treated new customers better than loyal ones? When you tried to up-sell rather than attend to waiting customers?Were you thinking about improving the customer experience or were you thinking about improving your evaluati...

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Life, Death, And Virtual Councils

How may I help? Well, for a start, you can stop wasting my friggin' moneyI expect you saw the story of the bonkers council that spent £36 grand of real life taxpayers' money on contructing a fantasy life town hall in the internet game Second Life (pic above)."The cost has been revealed following a Freedom of Information request, including £3,250 for initial workshops and almost £17,000 to an IT company to develop the 'island'.The...

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The IDC Sales and Marketing Automation FrameworkSales and marketing organizations are seeing a rapid evolution of solutions for automating their core business processes. While we are years away from anything like an integrated ERP-class solution that can manage the full range of sales and marketing activities, the building blocks are available today. CRM vendors have established that a single system of record is within reach for the sales team, and...

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Time To Lower The Poverty Line

The one-minute summary[Another long one I'm afraid]We've blogged the welfare trap many times - the scandalous situation where millions of the workless poor find themselves with virtually no financial incentive to get off welfare and into work, trapped in a life of "indolence and vice" (as a previous generation of reformers so graphically put it)Yes, we can blame the moral depravity of the welfare recipients themselves, but if you were facing...

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Headline Marketing.

The headline says that 9 out of 10 people use social networks. The reality of the article is the claim that 90% of the over 15's who use the internet use social networks. Not quite the same thing.The headline you’ll have seen recently says that e-books are outselling physical books on Amazon for the first time. In fact, e-books are outselling hard cover books for the first time. Paperback sales far exceed e-book sales which across the whole book sector only accounts for 3% of sales. Not quite the revolution that was suggested.The headline is not...

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It's Still Getting Worse

No improvementWhen it comes to our horrendous fiscal deficit, the Labour Party, the BBC, and the rest of the left have long argued that we can afford to wait before starting with the knife. Today's rather nasty public borrowing stats underline just how deluded (and self-serving) that argument is.Because once you strip out the effects of the various financial sector support operations - which the government insists are temporary - then borrowing...

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How Big Is The Government?

[NB Anyone not ready for full frontal descriptions of government accounting conventions should look away now]Just how big is our Big Government? One of the key measures - the one we quote in our sidebar - is public expenditure as a percentage of GDP. And it is important. Because it shows how much of our national income has been grabbed by politicians to spend as they wish, rather than leaving it with us to spend as we wish.In the most recent...

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BBC - Don't Starve It, Flog It

There must be some people who'd pay to watch thisAt last, a Tory government that's going to grip the BBC. Kultur Kommandant Jeremy Hunt says cutting the Telly Tax is under active consideration. Hurrah. It has long been obvious that the BBC is a major roadblock to smaller government and serious public sector reform, and however much it squawks, it has to be tackled. But cutting the licence fee on its own is not such a great idea. All that will do is starve the beast of funds and weaken it. Far better to keep it...

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Prison Works

More good newsAs regular readers will know, Tyler is one of those New Jerusalem deniers. And when it comes to Labour's good news crime stats, he's always been particularly sceptical (eg see this blog). Yesterday we got the final instalment of those stats - the annual update of crime for 2009/10 as recorded by the police, alongside the results of the British Crime Survey (ie the crime opinion poll). And - surprise, surprise - both showed another fall....

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