Speaking With One Voice.

I'd never heard of Woot, but I was aware there was an online retailer doing what they did. I'll be watching them closely now - not because they just got acquired by Amazon, but because of the way they responded to it. Not with legalese or corporate platitudes but with the same human tone they used before they were bought. Businesses grow, businesses evolve and business are acquired, but the one thing they must never forget is that they're still essentially...

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Babies And Bathwater

It's rather important to recognise the differenceThe BBC and the Grun aside, everyone agrees that spending must be cut. Now the question is what spending? And therein lies a considerable risk. The risk is that because we're all in this together, the cuts will be shared out across spending departments pro rata, pretty well irrespective of merit and irrespective of the consequences.Today's announcement by Ken Clarke that prison...

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What Exactly Is The National Debt?

The official definition is easy... and misleadingQuestion - what exactly is the National Debt?It sounds like a straightforward question and Tyler's Oxford English Dictionary gives a nice straightforward answer - "money owed by State because of loans made to it". Good. Very clear.But just out of interest, how does the OED define a loan to the State? "Money contribution from individuals or public bodies to State expenses that is...

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Doomsday II - Growth Vs Debt

George may have defused itFed up with the Major's rant about overpaid nancy boys betraying the nation, Tyler sought relief in the doomsday machine. Post-George, is it still ticking? As regular readers will know, the doomsday machine is set in motion when a government's debt interest bill gets so big that the government has to borrow increasing amounts just to pay it. It's like having a credit card, where instead of paying off the interest...

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The Great Banana Shortage.

Copywriting and the creation of scarcity are central to great marketi...

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Game Changers

Still at the crease, and maybe even reshaping the gameThe inestimable Ruth Lea described Tuesday's budget as a game changer. And she's right. Assuming Cam and George manage to deliver on their tough spending limits, they really will have changed the economic game from last weekend's grim nil-nil draw against Algeria to this weekend's 5-0 triumph over the Hun.Yeeeesssss....The thing is, there is a chance that Cam's government...

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Deeper In Debt

Keep this handy - you're still going to need itFor yesterday's TPA budget presentation we updated some of our previous charts on projected government debt interest. As we know, in the run-up to the emergency budget, Cam quite rightly highlighted the fact that Labour's plans involved debt interest escalating to an eye-watering £70bn pa by 2014-15 - nearly £3 grand per family. Unfortunately, although George's budget has reduced that a bit, in the overall...

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Let Customers Know It's Personal.

Customers tend to dislike outsourced customer service departments and endless telephone menus that seem to keep them away from any form of human contact. That makes personal service a competitive advantage and companies never shirk from declaiming their commitment to it - even if the reality may be very different.The screen-shot above comes from an insurance company and was what I saw when a basic renewal proved impossible to achieve online. I interpreted...

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Many Ways to be Agile

We all greatly enjoyed our time together at the CMO Advisory meeting in Santa Clara last month. The level of participation and feedback was all very positive and we would like to thank everyone who attended for bringing their "A" game with them. One of the topics we talked about was Agile marketing. We keep coming back the Agile project management concept as we triangulate the issues of career path development, sales and marketing integration, and automating sales and marketing processes. Agile has something to offer on all three fronts, and may...

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When Is A Cut Not A Cut?

We've been round these loops before"UK faces worst cuts since World War II says IFS."Thus the BBC headlines today's invaluable budget analysis from the Institute for Fiscal Studies. Which tells you precisely how the BBC and the rest of the left sees the issue of fiscal restraint. Because when you read what the IFS actually says, they don't use the highly emotive word "worst" at all. What they actually say is:"We are looking at the longest, deepest...

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Marks Out Of 10?

Most of the work is done by rising tax receiptsWe'd give George's Emergency Budget 7½ out of 10. Naturally we liked the £1000 increase in the personal tax allowance, the promised 4% cut in Corporation Tax rate, the tax cut for small businesses, and the cuts in payroll taxes.We also liked the faster progress back to fiscal balance, the squeeze on ballooning welfare, the two year public sector pay freeze, and the promised cuts in departmental...

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Will George Do Enough?

When it comes to deciding whether individual governments are over-indebted, the financial markets have long had a rule of thumb, one that has been taken up by international organisations like the IMF, the OECD, and the EU. It is that an individual government should not run up debts equal to more than 60% of its country's GDP (the maximum under the original Maastricht rules).Why 60%? Well, it's not cast in concrete, but history tells...

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Budget Responsibility

Early bath for the team but no early pension for anyoneBack from France, which despite our close and painstaking investigation, still manages to baffle. Take the fiscal crisis. Just like us, they are wrestling with a deficit. But whereas ours is 11.5% of GDP, theirs is only 6.9% (latest OECD forecast for 2010). Despite the fact that they're the ones whose government has always spent money like water - government spending is 55%...

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Marketing Gimmickry Is Just A Gimmick.

At a sparsely-attended promotional launch for an upcoming marketing trade show, the invitees were shown the event's new iPhone app. Rather than the advertised augmented reality, it was essentially a piece of mobile image recognition. It was perfectly adequate and of potential utility to the exhibition/conference attendees, but it was a gimmick.The logic was clear - iPhone apps are hot, so we should have one and generate some PR. It won't because...

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French Leave

They smoke, drink, have loads of sex, yet still live forever. Well, some of them do anyway.Mr and Mrs T are off to France for a spot of R'n'R. Always been a bit of a mystery, France. I mean, they smoke more than us, they drink more than us, and according to the Major, they have a load more sex than us. And yet their life expectancy is higher than ours, infant mortality is lower, and far fewer of them are clinically obese (don't take my...

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Customers Like Happy Endings.

My attention today has been attracted by two seemingly unrelated items that emanated from the mysterious East London lair of the post-digital hole in the wall gang. Russell Davies has highlighted a fascinating film about billboard painters in New York while Phil Gyford has tinkered with the Guardian newspaper’s API to produce a personalized version.They’re both terrific in their own right, but together they got me thinking about completeness and...

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Seriously Though...

My Lord Myners in happier timesNow he tells us: "There is nothing progressive about a government that consistently spends more than it can raise in taxation and certainly nothing progressive that endows generations to come with the liabilities incurred with respect to the current generation...I found it very frustrating to sit in meetings with some of my fellow ministers talking about creating jobs in the green economy, creating jobs in biotechnology....

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"**** My Victims"

You're going down Bliar"**** my victims. I carried them for 20 years, and now I'm doing 150 years."What a brilliant Cagneyesque line. Never mind that he broke the law, Bernie Madoff fingers his greedy victims as the real culprits. He tells a fellow prison inmate:"People just kept throwing money at me. Some guy wanted to invest, and if I said no, the guy said, 'What, I'm not good enough?' " You've got to love him. Here's a man...

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The Marketing Wisdom Of Kid Rock?

When the song's bigger than the trend, you can't go wrong. When the trend's bigger than the song, those are the people who fall by the way-si...

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Wanted - 4m New Jobs

We need 4m of theseJudging by the rhetoric, it really does seem Cam gets it. Public spending needs drastic surgery and Cam sounds like he's ready to wield the knife. Thank goodness.The question being asked now is where will all the post-cuts jobs come from?To recap (see this blog), Labour increased public sector employment by around 1 million. Which means that the official public sector payroll is now just over 6m (including 200,000...

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Red Books

Not in great shapeWhat's black and white, and red all over?Yes that's right - it's the books.And now Cam has finally seen them, he's shocked. It turns out Brown/Darling made some preposterously optimistic assumptions on growth and debt interest:“There were two levels of optimism in what the [Labour] government was forecasting. One was trampoline growth of 3% and above, and the second theory was that interest rates would always stay low. One of the...

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Marketing Saps.

When technology writer Dennis Howlett accused SAP of spamming him a year ago, his accusation was rebutted by one of their social media strategy team. Fast forward and we find that same strategist changing his tune.Lesson: You can dismiss critics as cranks or curmudgeons and you may be right, but it's better for your sanity and your business if you take an objective look and see if they have a point. After all, they're on the receiving end.There's also a lesson in the episode itself which only really caught my attention since it contrasted so much...

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Locked Into Welfare Dependency

Humanitarian relief gets the aid headlines, but Haiti only cost HMG £20m - the rest came from private donationsIn this New Age of Austerity it has always been baffling why our £7.3bn pa overseas aid budget should be ringfenced and protected from cuts. Yes, of course, we all understand the Nasty Party's political desire to rebrand itself - although we should note they haven't offered the same blanket guarantee for welfare here at home, where cuts will be seen to be a whole lot nastier than cutting aid to some faraway country...

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