How The Poor Got Richer

They've never had it so goodYou'd never guess it from the constant wailing of the poverty lobby, but over the last half century the poor have got a whole lot richer.A standard measure of poverty is net income of the poorest 25% of households (specifically, the bottom quartile point). And as it happens, the Institute for Fiscal Studies have recently published a compilation of the official figures going back to 1961 (obviously it's far too...

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How To Rebalance The Economy

Set my people freeYesterday Cam gave his first major speech on the economy as PM. It contained much that was good: cut the deficit, cut red tape, stabilise the banking system, improve our schools, reform welfare to make work pay, fight protectionism. Yes, a big tick for all of that.But his speech included another bit. One that we're not nearly as comfortable about.It starts off fine:"Today our economy is heavily reliant on just a few industries and a few regions – particularly London and the South East. This really matters. An economy...

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New TPA Vid

To coincide with this Year's Tax Freedom Day - the day when Britain stops working for the government and starts working for itself - the TPA has launched a new vid showing how the tax burden grinds down one young worker.Starting work at 9am, it isn't until 1.21pm that he's earned enough to pay off the government. Only then is he free to work for himself.PS Don't believe the TPA's numbers? Tyler is 100% confident they are spot on - largely because he was the one who calculated them. And in truth, he'd have gone further....

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This Is Not Just Sexism, This Is M&S Sexism?

Big or small. We like them all. At M&S you'll find beautiful bras to fit all sizes, at gorgeous prices. If nature has blessed you with more than your fair share, you certainly won't be charged extra for it. That big boob is all in the past. Bra £18. Knickers £8.If you're going for "clever" it's better to be really knowing and consider what an impersonal body and double-entendres actually say to a customer who's also been exposed to ideas such...

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WTF Do They Think They Are?

By far the best QT everWe try to stay off the BBC - no, really, we do - because it pushes our blood pressure into the stroke zone. Which is why we also steer well clear of Question Time. But last night Newsnight led with the same lengthy tabloid report on the murdered prostitutes (sorry, "sex workers") we'd already seen about 20 times elsewhere. So we flicked across to QT. Just in time to see one of the Lord High Dimblebys passing judgement in a serious case of contempt of the BBC.It seems the new government had had the temerity...

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OECD Tells George To Brace Up

That's where 13 years of Labour leaves youThe OECD published its six-monthly World Economic Outlook today. And you know what? It's not all bad news. They say that world growth is picking up faster than they expected last time, and it's been driven by China and the other emerging economies, rather than by yet more fiscal blow-outs here in the West. So world trade is picking up again, and basket economies like the UK have a real chance of earning...

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Tackling The Welfare Problem

"My Government’s legislative programme will be based upon the principles of freedom, fairness and responsibility... The tax and benefits system will be made fairer and simpler... People will be supported into work with sanctions for those who refuse available jobs and the timetable for increasing the State Pension Age will be reviewed."Thus spake Her Majesty today.As we mentioned a couple of days ago, the welfare bill is now running at £200bn pa,...

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Unthinking Marketing.

A little knowledge is a dangerous thing. Never more so than is exemplified by the recent trend for medical research to be condensed into simplified blurbs that are reprinted in mainstream media in an effort to drum up publicity. The supposed findings are recalled while the underlying research is ignored.As marketing increasingly draws on neuroscience and other academic areas, there's a real danger of the same thing happening. Witness the recent tweetstorm...

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Absolutely Free

Free fountains for allOn BBC R4 Today this morning they discussed the imminent move by the Times to charge £1 per day for access to its online edition. You and I know there's no way we'll now start paying for Finkelstein and the rest of the Times output, and the BBC clearly agrees. Which will be great news for the BBC themselves, whose audience/readership should get a big boost. As Evan Davis chirped in his link to the subsequent item: "here's a review of the papers, and it's absolutely free".Yes, ladies and gentlemen,...

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A Decent Downpayment

No wonder they always wanted him to join the ToriesYou'd hardly know it from the BBC and C4 News, but the Osborne/Laws £6bn cuts represent a really decent start in rescuing us from Labour's fiscal catastrophe.Even more encouraging, many of the cuts have been lifted straight from the TPA's list of recommendations. In fact, adding up list, we reckon almost £5bn of the £6bn came from the TPA/IOD £50bn cuts proposals published last...

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Taking Arms Against A Sea Of Waste

£150 to youGeorge's Treasury has apparently put together a waste dossier. We say apparently because, although it has been sent to all the important journos, it has not been officially published so we humble taxpayers can take a look for ourselves - so much for the promised public spending transparency. Anyway, the S Times reports its copy thus: "A Treasury audit of Whitehall spending, which was carried out over the past week, has revealed how...

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1000 True Members.

It's strange how the online message of personalisation and focus has failed fully to permeate the offline world. Back in 2008, Kevin Kelly explained how to build a business on the back of 1000 True Fans and everyone knows the cost of acquiring a new customer to be greater than retaining an existing one.And yet, we have bad health-clubs. Health-clubs that provide loss-leader offers to get you to join up and then rely on inertia-selling to keep you...

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He Is Heavy. And He Ain't My Brother.

1. The beer case for welfare2. The power of real brotherhood Listening to the appalled German taxpayers wailing over Merkel's Greek Euro bailout, you can only thank your lucky stars we had the quite marvellous Mr Gordon Brown to keep us out. If it had been left to Bliar, Clarke, St Vince, and the BBC, we'd now be in the Euro and as stuffed as those North Rhine Westphalians.German taxpayers have also worked out something their politicos won't yet admit - any bailout will simply be good money chucked after bad. There isn't a prayer...

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Elephants' Graveyard.

All over central London, 250 elephants are blending into their surroundings. This one is in Carnaby Street, the one below is in Golden Square. They surprise people. They delight people. Whenever you chance across one you see people staring, smiling and posing for photos.Serendipity and joy combined. That's just what the marketing doctor ordered right? So I feel a little churlish noting that when my abiding reaction is that of a missed opportunity,...

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Coalition Checklist

For various reasons, Tyler hasn't got time right now for a full blog on yesterday's coalition manifesto launch. So we've summarised our reading in the handy cut-out-and-keep checklist above. Overall, there are definitely reasons to be cheerful. They are going to cut borrowing, mainly though cuts in public spending. They are going to cut some taxes - although only at the price of increasing others. They are going to cut red tape, and they are going...

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Larf?

The chippy grammar school boys are on the right... and they still areWell you've got to laugh, haven't you. Today Tyler had a rather long, and shamefully liquid, lunch with an old friend from the Treasury bunker. Two old Treasury hands, and two grammar school boys from the old days.Ah yes, the old days. The days when public school toffs were not the only game in town. The days when the richest fifth of students were not seven times...

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Different Strokes.

This week I had the strange experience of being the only audience member I knew. This was at a lecture venue where, in the past, I have been concerned that I knew too many people and was therefore too close to the online echo-chamber.Those often brilliant lectures have tended to be about neuroscience, social networks and anthropology. Marketing-related individuals know this to be the latest seam of official knowledge that must be mined for sound-bites...

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Enron Labour

Allow me to introduce the finalists for Labour's Got A New Leader*Today's revelations of Labour ministers flouting the rules governing the proper use of taxpayers' money ought to shock us."Labour ministers rammed through hundreds of millions of pounds of spending on pet projects before the election against the explicit advice of senior civil servants. Senior mandarins throughout Whitehall resorted to the ‘nuclear option’ – writing to demand...

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There's No Money Left

The cupboard is bare... except for these guysFollowing yesterday's post, Mrs T and others have once again warned Tyler to quit moaning and give Dave's new team a chance. So we will. From now until the Budget on 22 June, we'll be following a new operating rule - we'll only look for the positives.And in that spirit, let's immediately record that today's Osborne, Laws, and Budd Show was most encouraging. For one...

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The Coming Middle Class Rebellion

More tea vicar?Honeymoon glow aside, Britain's middle class is about to get seriously whacked (see previous blogs eg here). Someone's got to pay to clear up Labour's gigantic mess, and there simply aren't enough rich people to go round. Middle class? We mean those legendary Decent Hard Working Families (herinafter DHWFs) on incomes between £30k and £60k pa. Only 10% of the population get more than them, so they're fairly comfortable - although...

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Learning By Doing.

Successful marketing, they say, is dependent on understanding your customers. Implicit in that is the need to understand how people assimilate information, about how they come to decisions, and about how they learn.One part of that is to submerge yourself in learning theory and the psychology of persuasion and behavioural change. Another, I've discovered by chance recently, is to learn something new. Something that has nothing to do with your work...

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It Was One Of Wilde's

Don't blame us - it was St Vince's ideaThe Times headline says it all:"Get ready for VAT rise to pay for £17bn Lib Dem tax cuts, economists warn"So in the noble spirit of compromise and The National Interest, George will set aside narrow party politics and grant the LibDems their much-trailed £10 grand personal tax allowance. However, sadly, our present grim fiscal circumstances dictate the LD policy can only be afforded by simultaneously and...

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