Britain's Got Yellow Porkies

Long John Silver tribute actYes, I know - all politicos are economical with the actualité. But what this election is underlining is that the Lib Dems are in a league of their own.Last night Clegg came out with a string of jaw-dropping porkies. First, challenged by Cam over the LDs' amnesty for illegal immigrants, he said:"I don't want you to be misled by David Cameron. I'm not advocating an amnesty."No? In that case why does the LD manifesto...

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Beneath Contempt

We need to keep this as a reminder of what they really thinkIt's amazing listening to those metro-media prog con pundits seeking to excuse Brown's abominable behaviour in Rochdale. Apparently, we all get angry about things, he's under a lot of stress, and he was just having a bad day.But that's not at all what the rest of us heard. What we heard was a two-faced bully who holds even his own supporters in contempt. Contempt for...

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Is There An Alternative To TINA?

What happens when government debt goes badOn the morning after the head of the OECD likened the Greek debt crisis to an Ebola Virus sweeping across Europe, Tyler took part in a radio discussion with Stuart Wallis, the head of the New Economics Foundation. All agreed that HMG's deficit must be tackled, but at issue was whether we could avoid painful spending cuts by increasing tax revenues instead.The NEF has just published a report which...

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The Problem With Marketing.

The problem with marketing is not interruption. Nor is it false claims or agency/client compromise. All those things and more are deficiencies in the practice of marketing but they're not the root problem. No the real problem with marketing is that it all too often follows the creation of the product/service and thereby is reduced to promotion. It is bad promotion that is the bane of most anti-marketers. Not marketing itself.All those conference ideas about branded utility, shared interests and authenticity are good ones, but they'd be much better...

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Hand-Wringing Won't Cut It

What happens with too many wringing handsToday's scary report from the IFS spells out in forensic detail what we should already know - the spending cuts currently identified by all three main parties fall way short of what will be needed.In aggregate, the IFS reckons there's not that much difference in the cuts suggested by any of them. Nobody has actually spelled out the future totals for cash limited departmental spending,...

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Down And Dirty With The Party Of Protest

Preparing an LD election leafletTyler's feet are complaining bitterly about their weekend pounding the pavements. The opposition here in the leafy glades are the Lib Dems, and they are mounting their usual ferociously unprincipled campaign. Their big pitch is that the Tory candidate is a professional politician who is only fighting this seat because he's failed to get in elsewhere. They have distributed thousands of fake local newspapers...

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Wish You Were Here?

My fellow citizens, I am speaking to you from a luxury hotel far, far, away from the riotsSo Greece has finally bowed to the inevitable. After its latest credit downgrade yesterday, and with its government bond yields soaring towards double digits, it's called in the IMF.But what the Greek government still hasn't spelled out is just how its going to balance the books. Sure, it's taking the €45 billion loan, but what precisely is going...

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That's What Happens When You Elect A Socialist Government

A couple of interesting emails today. The first was from the Village Postmaster complaining that he's now little more than an unpaid tax collector. He reckons he now has to collect/pay no fewer than 12 separate taxes, from VAT to National Insurance to National Lottery Tax. Tyler reminded him that's what happens if he will go on electing socialist governments. The second was from Andrew Lilico drawing our attention to the latest ONS stats...

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Coalition Cuts

Helmut delivered coalition cuts... but we haven't got Helmut... or Germany's other politicosAs we hurtle towards our Jedward style election, the prospect of a hung parliament and some kind of coalition government looms ever larger. And the key question is whether such a government could possibly deliver the cuts we must have?Because what we all need to remember is that these cuts are unavoidable. Depending on whose figures you believe, HMG is...

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Labour's Legacy Of Misery

We've blogged the Misery Index before. It was first devised when Labour last had a go at wrecking our economy, back in the 70s. It comprises the sum of the annual increase in the RPI and the unemployment rate, which are two key statistics in gauging economic misery.  The latest reading has pushed the index up to 12.4%, comprising 4.4% RPI inflation and an 8% unemployment rate.So they really have done it again. When Labour came to power,...

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Obsessive Sharing Disorder.

I haven't yet asked Iain if he was being serious or sarcastic. Chances are he was being both and I agree with him. We all know we are social, we all know we don't want to be interrupted, we all know that marketing needs to be shareable. We all know all this and agencies, books and careers have inevitably sprung up to fill the potentially lucrative vacuum.But what is all too often forgotten is that it's optional not obligatory. We all want the opportunity...

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Poorer By The Day

So much for deflationOne of the ways that you're being made to pay for Brown's catastrophe is via higher prices. And today's worse than expected inflation numbers underline just how painful it's getting.All the official measures of inflation have jerked back up again, and are almost back at the levels last seen before the financial crisis broke in 2008. It's being driven by higher energy prices on world markets, but also by the fall in the value...

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Tax Cuts - Always A Winner

Champion of the low paidThe LibDem plan to abolish income tax for everyone earning less than £10 grand has certainly registered. You and I may understand their sums to pay for it don't actually add up, but then again, nobody's sums on any of this stuff add up. And outside the groupthink confines of the Westminster village, it is a truth universally acknowleged that tax cuts win elections. So why aren't the Tories making more of an effort to...

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Props Don't Get You Props.

“Every time you take out a prop, your price goes down.”Joseph Dunninger, the famed mentalist, was talking about magical props, but marketing props are just the same. Perfect the essence of what you sell and you won't need pro...

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Vote Clegg Get Brown

X Factor it ain'tTyler again spent a chunk of his sunny weekend out canvassing.Post the leadership debate the doorstep mood seems to have hardened against all politicians - they're all as bad as one another... I may not vote at all, etc. But there is also a view that given our dire straights, the politicos should stop bickering and come together for the good of Britain. Why can't we have a coalition like we had in the War?The answer of course, is that we aren't at war. But in fairness, we have had coalition government in peacetime as well....

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Your Second Mortgage Problem

Although ignored by those arguing for continued high government borrowing "to prop up the economy", borrowing unfortunately costs money. And under Brown's crazed deficit spending plans, the average household will soon be shelling out more in taxes to pay interest on the National Debt than they are paying interest on their own mortgage. When last sighted in 2008, the average British household was paying £37.50 per week in mortgage interest,...

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An Evening's Knob Twiddling

Knob twiddling is always such fun. Which is why all the TV news channels assembled their own teams of twiddlers to entertain us during the leaders debate last night. And the results were interesting. There's little doubt that Clegg was the debate's overall winner, both because he seemed fresh and confident, and because he was able to present himself as the outsider offering real change from the old discredited two party politics of the past. That's always been the LibDem pitch of course, but Clegg was really able to get it across...

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Phoney Election

Would we have voted for this?If you're anything like Tyler, you'll have mulled over some of those great "what if" questions from history. And one of the most intriguing is what if Britain had made peace with Hitler in the summer of 1940? It's generally reckoned that once France had fallen, large swathes of our ruling establishment were in favour of a deal, and Hitler seemed to be offering one. But let's change the question...

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Showtime

They apparently don't think it's all overSo how many people will tune in tomorrow? Just for your information, here's the all-time top 20:1 1966 World Cup Final 1966 BBC/ITV 32.30m 2 Funeral of Princess Diana 1997 BBC1/ITV 32.10m 3 Royal Family documentary 1969 BBC1/ITV 30.69m 4 EastEnders: Den divorces Angie 1986 BBC1 30.15m 5 Apollo 13 splashdown 1970 BBC1/ITV 28.6m 6 FA Cup Replay: Chelsea v Leeds 1970 BBC1/ITV 28.49m 7 Royal Wedding: Charles and Diana 1981 BBC/ITV 28.40m 8 Princess Anne's wedding 1973 BBC1 27.60m 9 Coronation Street: Alan Bradley...

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The Tortured Soul Of St Vince

8th circle... going downThe thing about St Vince is that he's not only a trained economist, but he's also above reproach. When St Vince speaks on matters spiritual or temporal you may be assured it is the gospel truth. For St Vince is an honourable man.Which is why when he tells us the LibDem plan to raise the personal tax allowance to £10 grand is fully funded by tax increases elsewhere, we know it must be true. Yes, indeed. It must be...

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Market Your Technology.

Two years ago, I saw these shoes in the exhibition section of a Nike pop-up store in London. The material from which they were made is now appearing in commercially available sneakers.That exhibition made me realise that Nike is as much a technology company as a marketing company. Its a profile they've emphasised through initiatives like NikeID where technology is used to assist and enliven training regimes. Next week, it will be taking a stage further...

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Rolling Back The State

Yes, well, Cam's version is perhaps a tad more 2010So after 5 years of angst, it turns out Cam may be a real Tory after all:"We believe in responsibility: government responsibility with public finances, personal responsibility for our actions, and social responsibility towards each other. We believe in enterprise and aspiration. We believe there is such a thing as society, it’s just not the same thing as the state. Our fundamental tenet is that power should be devolved from politicians to people, from the central...

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Counsels Of Despair

Don't despairJust listened to Humphrys interviewing Hague. Humphrys was much exercised by the Tories' schools plan - in particular, the idea that parents will be allowed to set up their own schools."That's a counsel of despair," says Humphrys. "Most parents don't want to have to run their own schools. Surely with all its power, government should be able to provide good state schools for all."Quite reasonably, Hague replied that if...

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Spot The Difference

The Great Helmsman launches this year's empty promisesSpot the difference:Statement 1"We will not raise the basic or top rates of income tax in the next Parliament."Statement 2"We will not raise the basic, higher and new top rates of tax in the next Parliament."Have you spotted the difference yet?Yes, that's right - it's that bit about the new top rate of tax.As you will know, Statement 1 comes from the 2005 Labour election manifesto, when they solemnly promised not to raise either the basic or top rates of income tax. Statement...

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Underperformance Pay

More shocking revelations this morning on the pay of top public sector bureaucrats:"Chief executives of foundation trusts — the top band of NHS trusts — earned £157,500 in the year to March 2009 and had a 7.8 per cent salary rise. The report, from Incomes Data Services (IDS), showed that the average pay rise for chief executives across the health service was 6.9 per cent — the equivalent to an annual salary rise of almost £10,000. It followed a 6.4...

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The Debt Clock Tour

The TPA Debt Clock hits the road tomorrow:"To highlight the crushing size of the national debt, the TaxPayers’ Alliance (TPA) is launching a 1,300 mile tour of Britain – featuring a 7 metre long, lorry-mounted digital Debt Clock, ticking up as the Government borrows more and more money. The campaign has a simple but direct message for the nation’s politicians: “Wake up to the National Debt!”Crucially, the Debt Clock will tour around the whole country, stopping off at national landmarks and key cities to raise awareness of the national...

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Only The Crumbliest Flakiest Thinking

Symbol of British potency God, they're desperate. And giving their union backers a Cadbury Law shows just how desperate. Typically, the Law was announced by Newsnight's Trotskyite economics editor. It's supposedly aimed at making it much harder for foreigners to take over British companies, which apparently will stop Britain losing any more British jobs for British workers.What drivel.For one thing, British...

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